0:00

Set isn't necessarily the bad guy.

0:02

He's not even a guy. He

0:04

is a principle. When you get

0:06

up in the morning and you

0:08

get your podcast going and then

0:10

suddenly your computer's not opening up,

0:12

that is set in action. Anything

0:14

that is opposition is set. So

0:16

anything your goal in life, according

0:19

to ESoteri traditions, are to return

0:21

back to the source. Anything that

0:23

gets in the way of that.

0:25

Providing opposition is set in action.

0:27

But we need set. Hey

0:30

guys, if you're not following

0:32

me on Spotify, please

0:34

hit that follow button

0:36

and leave a five-star

0:39

review They're both a

0:41

huge huge help. Thank

0:43

you Imagine that a

0:45

lessee someone who's saying

0:47

the answer is somewhere

0:49

in the middle never

0:51

would have guessed it Dude, it's

0:53

music's my ears, because all the

0:55

time on this podcast, across whatever

0:57

topics we do, because we do

0:59

every different kind of topic here,

1:01

I'm always... bringing up the universal law

1:04

of physics which says for every action there's

1:06

an equal but opposite reaction which is supposed

1:08

to mean it creates equilibrium in the middle

1:10

and I wish we just lived in a

1:12

society yeah we'll be talking about that I

1:15

I wish we just lived in a society

1:17

where the pendulum swings weren't here like

1:19

even if they were here that would that

1:21

would be markedly better and so to hear

1:23

somebody like you who let's call it what

1:25

it is like if you really want to

1:27

monetize things to the max degree you take

1:29

a hard opinion in one way or the

1:31

other but if you're there's good things here

1:33

good things there don't don't agree with this

1:35

don't agree with that it can actually have

1:37

the opposite effect where people are like oh

1:39

fuck this guy because he doesn't he doesn't

1:42

appeal to my exact worldview but I

1:44

value that a ton and I like

1:46

having voices like that on my podcast

1:48

so this is gonna be good today

1:50

yeah well that's that's just the thing

1:52

you know Julian it's like everything is

1:55

so polarized right now it's the left

1:57

or the right it's this it's Republican

1:59

it's Republican it's Democrat it's I am

2:01

strictly independent. I have no allegiance to

2:03

either side. I'm only here for true

2:05

understanding and raising consciousness from my own

2:07

experience, from my own in-depth research, from

2:10

my own world travels, you know, and

2:12

being able to share that with others

2:14

so that ultimately if we can help

2:16

raise consciousness, the world would be a

2:18

better place. Excellent. Yeah, and you were

2:20

actually you were one of the OGs

2:23

getting lawsuits from Billy Carson back in

2:25

the day as I understand What happened

2:27

there because we just we accidentally just

2:29

got in the middle of this when we

2:31

had Wes Huffin here and then when the

2:33

episode was coming out West I come at

2:36

it from a very different worldview than West

2:38

does I don't agree with his With his

2:40

overall standing of like where history is but

2:42

like he knows how to back things up

2:45

Billy has no idea how to back things

2:47

up and you apparently ran into problems with

2:49

Billy years ago. I I for calling out

2:51

some of the bullshit yourself? Yeah, that's exactly

2:54

what happened. And I can really appreciate what

2:56

Wes has brought to the table, because it's

2:58

the same, right? I was born Christian, but

3:00

I wouldn't consider myself a Christian

3:03

today. I study the world's religions

3:05

and the ancient religions and the

3:07

mystery traditions. So,

3:10

you know,

3:13

but I

3:17

can respect

3:21

his... you

3:24

know, his

3:28

meticulous and

3:31

may not

3:35

understand the

3:39

distinctions, you know, it's easy to

3:41

kind of get over on people.

3:43

And so the issue started with

3:45

me and Billy, there was actually

3:48

never, he threatened to sue me,

3:50

he never did, he lied. He

3:52

told the general public, yes, Billy

3:54

Carson lied. He told the general,

3:57

imagine that. I would never guess

3:59

it. He Ready

5:05

for your next adventure? KELM

5:07

Royal Dutch Airlines brings you real

5:09

deal days. Your chance to uncover

5:11

real adventures and create real memories.

5:14

Taste the real Amsterdam, explore the

5:16

real Barcelona, and discover the real

5:19

Johannesburg, along with many more destinations

5:21

around the world. Secure your real

5:23

deal today and seize the moment

5:26

with KELM Royal Dutch Airlines. Restrictions

5:28

apply. See terms and conditions at

5:30

keln.com. I'm

5:34

ready for my life to

5:37

change. ABC Sundays, American Idol

5:39

is all new. Give it

5:41

your all good luck, come

5:44

on the golden ticket. Let's

5:46

hear it. This is a

5:48

man's word. I've never seen

5:51

anything like it. And a

5:53

new chapter begins. Central

5:56

on ABC

5:58

and stream on

6:00

Hulu. People

6:04

try to debate him over the years,

6:06

or often debate him. Recently, West, okay?

6:08

Before him, there's another researcher, Archaics, Billy

6:10

didn't want to take that debate. But

6:12

he didn't take the debate because Archaics

6:14

has a background. There's some legal issues

6:16

there. So Billy didn't want to give

6:18

him the time of day. And Archaics

6:21

is really well researched. He's hitting the

6:23

books. I'm not gonna say I agree

6:25

with all of his conclusions, but

6:28

when it comes to the stuff that he was

6:30

pointing out about Billy in most cases, he

6:32

makes a valid point. But before all of this,

6:35

years ago, I'm talking about almost half

6:37

a decade ago, when

6:39

Billy was even just starting out and

6:41

just got on and I had already been,

6:43

I've been aware of Billy for a

6:45

while because I used to run a relatively

6:47

large Facebook group. It was

6:49

the first, one of the first esoteric

6:51

groups on Facebook known as Adept

6:53

Initiates. We had a community of over

6:55

200 ,000 people at one time. It

6:57

was thriving. This is before esotericism

6:59

started becoming really trendy and cool and

7:01

popular. I've been into this stuff

7:03

for a long time. And Billy found his way

7:06

into the group. So I've been aware of Billy since

7:08

he was just starting out on Instagram. Fast

7:11

forward, long story short, he

7:13

had, and when he published his book, he

7:16

had an appearance on the

7:18

Jimmy Church radio show. And

7:21

he mentioned how Sir Isaac

7:23

Newton translated the

7:25

Emerald Tablets of Thoth, the Atlantean

7:27

priest game. Now he has

7:29

a book. It's a number

7:31

one seller on Amazon right now. And if

7:33

you go to a category of like

7:35

Egyptian history, his book is number one. And

7:37

it's not Egyptian history, it's comical. Anyway,

7:40

it's a best seller. And

7:42

his book is about the Emerald

7:44

Tablets of Thoth. And this is

7:46

based on the work of Maurice

7:48

Doriel, all right, who is an

7:50

author from the 20th century, early

7:52

1900s, early to mid 1900s. Okay,

7:54

so Billy has taken work from

7:56

this book in claiming that their

7:58

ancient texts, And he

8:00

claimed, the first thing that stuck out

8:02

for me is he claimed that Sir

8:04

Isaac Newton had translated the Emerald tablets,

8:07

plural tablets with Ness, multiple tablets.

8:09

And I know that's just not

8:11

the case because when this, when

8:13

this, when everything came out, maybe

8:15

2003 to 2005 somewhere, the Newton's,

8:17

those documents came out about Newton.

8:19

And I, very early on, I

8:21

was able to analyze and take

8:23

a look at it. And I

8:25

know that Newton had, what he

8:27

did is he didn't translate the

8:29

Emerald the Emeralds. of Though the

8:31

Atlantean priests king, he translated and

8:33

added commentaries to the singular emerald

8:35

tablet of hermetic tradition, which we brought

8:37

here a replica of here in the studio.

8:39

Yeah, this is so cool. I got to

8:41

hold this up. You can actually, and you

8:43

guys won't be able to appreciate this as

8:45

much on camera. I don't think, maybe you

8:48

can say to lessee on there, but like, it's

8:50

a, I was trying to get the, the light.

8:52

Can you see like the reflection on camera?

8:54

It is a translucent box relief. It's

8:56

translucent, but I'll hold it up to

8:58

the camera so people can see but pretty

9:00

cool I don't know what the fuck it

9:03

says, but you're going to tell me.

9:05

Well, it's actually, I know what it

9:07

says only from the translations. I'm not

9:10

going to pretend that I can read

9:12

text that I can't actually read. This

9:14

is an information dialogue. So Billy Carson

9:16

can do something you can? Well, according

9:19

to Billy Carson, he can read this.

9:21

Billy Carson can do something you can?

9:23

Well, according to Billy Carson, he can

9:26

read the Crystal Links. And alternative blog

9:28

authors. And he's been around, you know.

9:30

the way. Everyone's giving them the platform

9:33

and you know it is what

9:35

it is. But this is actually

9:37

this is an Emerald tablet replica

9:39

and this is written in Phoenician

9:41

dialect which reads right to left

9:43

unlike our language which reads left

9:45

which reads left, which reads left,

9:47

which reads left, which reads left

9:49

to right, it's like Egyptian hieroglyphs,

9:51

which reads left to right. It's

9:53

like Egyptian hieroglyphs, which I can

9:55

read by the way. I just

9:57

went straight to work and started

9:59

hustling. But I paid a PhD

10:01

degree to Egyptologist as part of her

10:03

program to teach me the Middle

10:05

Egyptian hieroglyphic language. In addition to

10:08

that, I've been leading esoteric tours to

10:10

Egypt for over 10 years. Yeah,

10:12

you do tours, like, all over

10:14

the world at point. All over the

10:16

world. We do Egypt. We do

10:18

the Yucatan in Mexico. We do South

10:20

America, so Peru, Bolivia, Easter Island.

10:23

I do Turkey. I do Jordan,

10:25

all through adeptinitiates.com. And if you think

10:27

this is a shameless plug for

10:29

my tours, it is. But

10:33

no, you know, it's

10:35

deeply rewarding for me because

10:38

we get to facilitate transformational experiences

10:40

for people. It's not uncommon to

10:42

have people come together. And I've

10:44

had people that have met on

10:46

our trips and got married, had

10:48

children, become friends. Because, you know,

10:50

you often feel like you don't

10:52

have a lot of people to talk about

10:54

these topics with, you know, the deeper esoteric

10:56

stuff or aspects of ancient history. So when

10:58

they come on tour together, you find a

11:00

lot of like -minded interests from people all over

11:03

the world. And, you know, a lot of

11:05

people come for the archeology. They want to

11:07

see the sites. They want to hear about

11:09

the history and the mysteries. And they want

11:11

to learn also about the alternative theories. But

11:13

what they don't realize is when they come

11:15

on my tours, they get so much more

11:17

in terms of the groups that you meet,

11:19

the people you meet. It's actually the interactions

11:21

in between everything. Everything's amazing. Don't get me

11:24

wrong. But it's the conversations on the

11:26

bus. It's being able to dine with like

11:28

-minded people, you know? So they're very powerful

11:30

experiences and it's deeply rewarding for me

11:32

beyond the money. It's much deeper than the

11:34

money because I get to, one, help

11:36

raise consciousness and educate people while on these

11:38

tours and you just have an experience

11:40

on like any other. And you get to

11:42

go to all these places and see

11:44

the stuff you study and be a part.

11:46

I mean, it's... I'm a history nut.

11:48

So like going to see like this, in

11:50

this case, like very ancient things and

11:52

like try to understand what these human

11:55

beings were doing at the time, or

11:57

maybe someone else from another planet, is

11:59

a wild, wild... thing and you get to teach

12:01

it at the same time it's so cool

12:03

it's like scratching the edge you know I

12:05

mean it's interesting you say that Julian because

12:07

that is what sort of in a way

12:10

led me into some of this stuff

12:12

extraterrestrials you know it could be hey

12:14

man I watched ancient aliens for 10

12:16

years and before that I read Zachariah

12:18

Sitchin and von Danikin back in the

12:20

90s in my teenage years coming in

12:22

Oji oh gee honestly it started for

12:24

me with hip-hopop It was listening to

12:27

MCs like KRS 1 talking about

12:29

metaphysics or a killer priest from

12:31

Wutang affiliate talking about astral projection

12:34

that made me want to understand

12:36

what is this or KRS 1

12:38

would talk about Egypt as Kemit,

12:40

Kemit, KMT, that is the original

12:43

name of Egypt, Egyptos, the original

12:45

word for the, well there are

12:47

actually many names for the land

12:49

of Egypt, but one of the

12:51

more prominent names was Kemit, KMT,

12:54

KMT. We say we today say

12:56

commit we use E like

12:58

K-E-M-E-T That's an Egyptological convention.

13:00

Okay, so the hieroglyphs for

13:02

a chemit of a hieroglyphs

13:04

for a K-M and T Right which

13:06

give us the word chemit which meant

13:08

like that's like the guy Landa Kem

13:10

has to channel. That's what it's

13:12

what's a reference to right? Gotcha. Yeah,

13:15

but please continue. Yeah, I don't think

13:17

the pyramids were Chemical power plants, but

13:19

yeah, exactly interesting opinion He's he's I

13:21

just I've already scrutinized that I pulled

13:24

in a metallurgist and a chemist to

13:26

look at his theory with me And

13:28

it just doesn't hold up. We find

13:30

that it's baseless when held up on

13:32

the scrutiny But anyway, yeah that word

13:35

that he uses chem comes from chemit

13:37

that was the name of the land

13:39

chemit which meant the it was the

13:41

dark rich alluvial soil against the shirt

13:44

which was the desert, the red desert.

13:46

So the red desert, the black alluvial

13:48

soil, Kemmett desert. They had other names

13:50

too, like Tarsetti, the land of the

13:53

bow, or Tamari, the beloved land. But

13:55

Kemmett was one big name, and we

13:57

spell it with an E today because.

13:59

In hieroglyphs, you don't use vowels. There's

14:02

no vowels in a written language.

14:04

So what Egyptologists have to do

14:06

is they'll often take an E

14:08

to make it easy to pronounce in

14:10

English. So if the word is

14:12

KMT, which is probably more pronounced

14:14

from the throat, like a chemit.

14:16

And we don't know exactly how ancient

14:18

Egyptian was pronounced either. We have

14:20

to go off of the Coptic

14:22

records and what we know about the

14:25

Rosetta Stone to try to assume

14:27

what it may have sounded like.

14:29

No one knows exactly what the

14:31

ancient Egyptian language sounded like. But the

14:33

hieroglyphs KMT is for the land

14:35

and yeah Egyptologists will add the

14:37

e in there. It's not that

14:39

vowels weren't spoken. Because vowels are sacred,

14:42

the priests would do incantations, magical

14:44

spells, and meditations using vowel sounds,

14:46

like, oh, you know, not saying

14:48

they used ome, but they would, the

14:50

vowel sounds, you know, they would

14:52

pronounce them, but they didn't write

14:54

it into the written language. But

14:56

yeah, Kemid is one of the ancient

14:58

names for Egypt, and yes, I've

15:00

studied the hieroglyphic language. I'm not

15:02

saying that I can read every

15:04

hieroglyph like newspaper, like newspaper, because it's

15:07

very complicated. hieroglyphs, it's a beautiful

15:09

language and it doesn't take that

15:11

long to like Within a few

15:13

months of intensive study you can get

15:15

a good grasp of it to

15:17

the point where you can walk

15:19

in most museums or come on

15:21

one of my tours to Egypt and

15:23

look at the walls of the

15:25

temples and the steler and the

15:27

tombs and start to piece everything

15:29

together. Because honestly, a lot of it

15:32

is recurring motifs and phrases and

15:34

most of it is offerings. Most

15:36

of the hieroglyphs you see in

15:38

Egypt is an offering formula. And when

15:40

you get to distinguish and know,

15:42

okay, this is a heptiptineesuit, which

15:44

is a specific offering formula. It

15:46

becomes easy to... What do you mean,

15:49

but a little more expansion on

15:51

offering for all of us out

15:53

there? Yeah, so you know, for

15:55

the ancient Egyptians, their worldview was different

15:57

than ours in a sense. They

15:59

had a different ontology, a different

16:01

understanding, right? What is it that

16:03

fascinates us about each? You know? What

16:05

is it that calls you to

16:07

Egypt? It's the big megalithic sites,

16:09

it's the pyramids, it's the architecture, everything,

16:12

right? I think it's deeper than

16:14

that. It's not so much about

16:16

the architecture, it's about the consciousness

16:18

of the people behind it that resonates

16:20

with us most. And this was

16:22

a spiritually oriented people. who seen

16:24

this whole, or had an understanding

16:26

of rather, this whole unseen realm around

16:28

us, of what we say gods.

16:30

For them, it wouldn't be God

16:32

or be Necher, or Necheru, many

16:34

gods. Necher is an ancient Egyptian God,

16:37

right? So the ancient Egyptians didn't

16:39

have gods. They had Nechers, which

16:41

were principles or aspect of nature

16:43

and cosmology. In other words, the wind

16:45

blows. Let's call that shoo. And

16:47

that is in a sense a

16:49

neture. And in Egypt, whenever you

16:51

have plural, three or more of something,

16:53

many, you have the sound oo.

16:55

So neturu means many. You have

16:57

the sound e, if there's two.

16:59

So like the word for land in

17:02

Egypt is ta. So if you

17:04

have the two lands, upper and

17:06

lower Egypt. You have Tawui, two

17:08

lands. So Taw, Tawui, Tawu, Naturi, if

17:10

there's two, Naturu, if there's three

17:12

or more. So they had this

17:14

concept of the netures, which were

17:16

like spiritual energies or, you know, really

17:19

principles or aspects of nature and

17:21

cosmology. Just like the Maya, Mesoamerica,

17:23

right? They had a veneration for

17:25

the rain. They had the rain god

17:27

Chak. It was a way of

17:29

taking the rain. and personifying it,

17:31

giving it a face, making it

17:33

an hour likeliness. You take the body

17:35

of a human, the ancient Egyptians

17:37

would have these anthropomorphic figures where,

17:39

you know, you have the body

17:41

of a man in the head of

17:44

a jackal or a dog, anubis.

17:46

Why? This is all esoteric symbolism.

17:48

It's the body of a man

17:50

to represent something in our likeness that

17:52

we can grab. The ancient struggle.

17:54

to understand physics and metaphysics and

17:56

explain it like we do today. So

17:58

they were taking images that's familiar

18:00

with us, the image of man,

18:02

and they would put the image

18:04

of a, you know, let's say the

18:07

head of a dog on it.

18:09

Why? Because they were observers of

18:11

nature. They weren't glued to their

18:13

iPhones and going through discord and running

18:15

out to Best Buy to buy

18:17

a new hard drive. You know,

18:19

they were focused on their surroundings

18:21

and they were observers of nature and

18:24

the cosmos. And so they would

18:26

see that the dog. had instincts.

18:28

You could let a dog go

18:30

at night and it would find its

18:32

way back home. It would eat

18:34

the dead carry-on, which had a

18:36

more deeper profound symbolic meaning for

18:38

them, where, you know, it would eat

18:40

the dead to have sustenance to

18:42

bring itself life. It represented a

18:44

cycle. And that is what is

18:46

expressed in the vast majority of ancient

18:49

Egyptian symbolism. It's cosmology. death and

18:51

life, it's destruction, creation, and understanding

18:53

that these things go on cycles.

18:55

So in order to sustain all of

18:57

this that is given to us

18:59

by the Creator and the gods,

19:01

we have to make offerings to

19:03

appease the gods. The Maya in Mexico

19:05

did this. You could go to

19:07

Ushmal and you can see the

19:09

freezes on the wall. They would,

19:11

you know, they would burn the parchment

19:14

and send the smoke. First they

19:16

would bloodlet. Yeah, they would take

19:18

the bone, the tail of the

19:20

stingray, and they would pur- the shaman.

19:22

This was a shaman that would

19:24

do this, and he would perforate

19:26

his penis, his phallic member. And

19:28

the blood would drip onto paper. They

19:30

would light the paper. Oh, wait,

19:32

the shaman was stabbing his own

19:34

dick? Oh yeah. What? What is

19:37

it, though? It's a symbol of fertility,

19:39

right? It's reproduction. This is the

19:41

part of the body that's gonna

19:43

produce and bring new life. And so...

19:45

The blood would drip onto the

19:47

paper. The pot tree. Is he

19:49

like hard when he's doing it?

19:51

I can't tell you I wasn't there

19:54

during. Like how do you even

19:56

get that to go? Yeah. And

19:58

I don't know what part of

20:00

the ritual. was a stingray? The

20:02

bone. Yeah they would use bone

20:04

basically. You can see it if

20:06

you When you come on my

20:08

trips to the ukitan, you can

20:10

see it at Hoosh Mall up

20:12

on the on the freeze, you

20:14

can actually see the perforated penis.

20:16

There was a bunch of them.

20:19

Actually, they removed a bunch of

20:21

them because, I forget, it was

20:23

one of the queens that had

20:25

come there decades ago and they

20:27

removed all the phallic symbols, but

20:29

some of them stayed behind. Anyway,

20:31

they did that in Rome too. There's

20:33

some weird, little ties here. Go ahead.

20:35

is the life that we're thriving on

20:38

the blood. So we're giving back. It's

20:40

a very beautiful poetic thing in a

20:42

sense. We think of it today with

20:44

our modern, oh my God, cringe-worthy, you

20:46

know, stabbing for them, this is what

20:48

produces life and this blood in me

20:51

is a vital essence and I'm giving

20:53

it back to Creator that created me

20:55

in the first place. So by lighting

20:57

the parchment it would turn into smoke.

20:59

And, you know, just like when you're sitting

21:01

there smoking a blunt, it's a ritual

21:03

in a sense, and the smoke is

21:05

going up into the air, and anything

21:07

that transcends the earth is, you know,

21:09

and simplest interpretation, it's spiritual, that which

21:12

can transcend the earth. And so it

21:14

was a way of reconnecting with the

21:16

divine cosmos. And so the Egyptians were

21:18

the same. They made offerings to the

21:20

gods. And they had to do it to

21:22

sustain things in the afterlife. The afterlife

21:24

was a very... you know, complex. Can

21:27

you explain the Egyptian afterlife as they

21:29

believed it? Please. to the best of

21:31

my knowledge, sure. And the whole,

21:33

well, for them, there was an

21:35

afterlife and they, I hate to

21:38

say they were obsessed with it,

21:40

but it seemed to take up

21:42

a lot of time during this

21:44

life, our temporal existence, right? This

21:46

is temporal, this isn't gonna last.

21:49

This is my material self, my

21:51

physical skin, but it's a meat

21:53

suit for the Egyptians, you know,

21:55

within us, a lot of us

21:57

today, we have different concepts. of

22:00

a soul, right? Do you believe in a

22:02

soul? Absolutely. Okay. What is the soul for

22:04

you? That's such a strange question I

22:07

have to answer, but I would

22:09

say it's the underlying meaning of

22:11

someone's purpose on earth. Okay. How

22:13

do you distinguish a soul from a spirit?

22:15

Do we have spirit? I kind of

22:17

don't. Like, so, and that's, this

22:20

is totally subjective. Like, when I

22:22

talk about someone's soul, I'm kind

22:24

of, like, in my head, talking

22:26

about their spirit, but I understand

22:29

there's different context to it. And

22:31

it depends who you ask. And

22:33

different humans are gonna

22:35

give different interpretations, and that's

22:38

okay. For the ancient Egyptians,

22:40

it wasn't just a soul. It wasn't

22:42

one thing. It was comprised of, there

22:45

were nine aspects of the soul. The

22:47

bah, it's like a bird with the

22:49

head of a man. It's the consciousness

22:51

of man on the body of a

22:54

bird because the bird has wings. Anything

22:56

that has wings can transcend the earth.

22:58

It's a spiritual creature. The kah, the

23:00

symbol for it is usually arms extended

23:02

to the side and, you know, your

23:05

hands raised up or it's, there's a

23:07

hieroglyphic symbol for the kah. You can

23:09

pull it up if, maybe if we

23:11

can pull up kah and bah. Now

23:13

these are two aspects. of the soul.

23:16

There's nine. There's also the och. And

23:18

in the afterlife, so the, the kah

23:20

is your vital essence. Vital essence. Yeah,

23:23

it's what you breathe the moment. You're

23:25

not, and the rosicrucians, which is Western

23:27

esoteric organizations, share this point of view,

23:30

this ontology, that you're not actually fully,

23:32

you're alive, when you're, you know, you're

23:34

not, when you're in the womb, it's

23:37

not until you come out of your

23:39

mother and gasped for your very

23:41

first breath. That's when the car

23:43

for the ancient Egyptians the car comes

23:46

into your body. So we take that

23:48

first breath in the life You're

23:50

infused with the car and it stays

23:52

with you throughout life and it is your

23:54

spiritual double. It's your It's C a

23:56

right. It's a a car because you got

23:59

a boss I got a book. I

24:01

don't know if it's K-O-R and

24:03

you're just leaving the R. I

24:06

got to make sure. I got

24:08

my cockies and my cockies and

24:10

Pock the car in the Harvard

24:12

yard. We don't pronounce our a's.

24:15

I'm originally from Boston. Are you

24:17

a fucking cop? Yeah, you know,

24:19

are you a fucking cop? Tell

24:21

me Jimmy, are you a cop?

24:24

Listen, so yeah, we don't we

24:26

don't pronounce our ours. I have

24:28

to struggle to The Rosicrucians have

24:30

a museum in San Jose, California,

24:33

the Rosecrusian Egyptian Museum. It displays

24:35

the largest, they have the largest

24:37

collection of authentic artifacts in American

24:39

Northwest from Egypt. They've been doing,

24:42

they were the pioneers of doing

24:44

these alternative or spiritual tours to

24:46

Egypt very early on before anybody

24:48

was doing, you know, general. Before

24:51

anybody was doing these unique specialty

24:53

tours, the Rosicrucians were leading spiritual

24:55

pilgrimages to Egypt. And they developed

24:57

connections and they brought back a

25:00

lot of artifacts. And that entire

25:02

block is amazing. If you ever

25:04

have the opportunity to go to

25:06

San Jose, it has its own

25:09

zip code. They have an alchemy

25:11

garden, they have the lodge where

25:13

the esoteric organization practices its rituals

25:15

and rights, they have a staff

25:18

research library which I've spent entire

25:20

weekends going through, like yeah, literally

25:22

I drive a few hours down

25:24

and spend the entire weekend from

25:27

open to close in their esoteric

25:29

library. You're allowed to do that

25:31

as a non? Yeah, well now

25:33

it's actually open to the general

25:36

public, so anyone can actually go

25:38

in. In fact, the, and I've

25:40

also been granted access to, you

25:42

know, some things that others haven't

25:45

had access to, because I worked

25:47

very close with the Rosicrucians. I

25:49

produced their series called The Sacred

25:51

History of the Rosicrucians, which is

25:54

available for free on YouTube. It

25:56

goes through all the mystery traditions,

25:58

Atlantis, Hermeticism, all the way up

26:00

to modern day the Rosicrucian order

26:03

and all of the various mystery

26:05

schools and their teachings that the

26:07

Rosicrucians have, that basically still perpetuate

26:09

today. Yeah, real quickly though, for

26:12

people out there who aren't familiar,

26:14

can you just explain the basic

26:16

teachings of Rosicruciism and what they

26:18

believe? The Rosicrucians are a group

26:21

of mystics that ultimately study natural

26:23

laws, universal laws, and principles that

26:25

are immutable principles, basically the ancient

26:27

wisdom. that was perpetuated throughout the

26:30

mystery schools. What is a, they're

26:32

a modern day mystery school in

26:34

a sense, well not even modern

26:36

because they've been around for a

26:39

while, but what is a mystery

26:41

school? A mystery school was a

26:43

center of study in the ancient

26:45

world where candidates would petition to

26:48

become initiates and then they would

26:50

go through ordeals, various degrees to

26:52

learn about universal principles. They would

26:54

observe silence and go within. go

26:57

inside to engender a feeling, a

26:59

connection to the divine, nosis, right?

27:01

Because that's ultimately what it's all

27:03

about, to connect with the divine.

27:06

It's mysticism in general. What distinguishes

27:08

mysticism between religion, where with religion,

27:10

you're going without for an answer.

27:12

You're looking up to the sky,

27:15

or you're going through a priest,

27:17

or a shak, or an intermediary,

27:19

or you're looking up to the

27:21

sky, praying to a god. Mysticism,

27:24

you're going within. You're looking inside

27:26

yourself. And when you go through

27:28

the various degrees and you develop

27:30

more of a hermetic understanding that

27:33

we are God, we are God

27:35

in the sense that we are

27:37

not the product of the universe,

27:39

we are an aspect of His

27:42

essence. We're an aspect of His

27:44

essence. Right. Take for example the

27:46

Pythagorean mystery schools. You're familiar with

27:48

Pythagorean. Pythagorean theorem, we all know.

27:51

Pythagorean triangle from school, but... We

27:53

can't even prove the Pythagoras ever

27:55

existed. We never found his bones.

27:57

We only know we haven't found

28:00

his bones. We only know about

28:02

his teacher. Well, you know, it's

28:04

not uncommon in the mystery school

28:06

traditions, Aristotle, a lot of these

28:09

figures. In some cases... They're meant

28:11

to, it's esoteric symbolism, they're meant

28:13

to represent archetypes. In other cases,

28:15

it's a group of people writing

28:18

under one pen name. Just like

28:20

Hollywood, where they take a bunch

28:22

of characters and make a composite?

28:24

Which is, which makes it really

28:27

easy for me to understand because

28:29

I have a background in Hollywood and

28:31

the music industry and there's so much smoke

28:33

and mirrors that goes on in the music

28:36

industry that when I got into this space,

28:38

I was quickly able to, you know, distinguish

28:40

through a lot of the BS. You gotta say

28:42

that now. No Diddy. It's interesting.

28:44

Actually, somebody just posted a photo

28:47

of me and Diddy together on

28:49

the internet. Yeah. Oh yeah. Yeah.

28:51

I don't want your algorithm to

28:53

tank now. No, it's okay. I've

28:55

never been friends. with Diddy or

28:57

affiliate with Diddy. I'm a hardcore

28:59

hip-hop head. Right from the beginning,

29:01

we weren't down with Diddy. We

29:03

thought that was all that jiggy

29:05

bullshit, mindless materialism and money and

29:07

flashy clothes. I was more into

29:09

the underground. Conscious lyricism, the real

29:12

hip-hop. I grew up with the hip-hop culture.

29:14

And

29:16

so

29:19

for

29:22

us,

29:24

Diddy

29:27

was

29:29

like.

29:32

a

29:35

cancer

29:37

cell

29:40

in

29:42

the

29:45

feud lately. Don't do that. Don't

29:47

do that. Come on. Gotta rise above

29:49

it. Well, I am trying to rise

29:52

above it, but what I'm saying

29:54

is in that process, he made

29:56

some statements and I challenged him

29:58

to bring evidence. for the statements

30:00

he was making, and he couldn't. And

30:03

in turn, he was just trying to

30:05

defame my reputation. So he found the

30:07

old picture of Diddy that he probably

30:09

pulled off, you know, my Twitter or

30:11

Facebook, and I had pointed out how,

30:13

look, if you could, and then he

30:16

tried to suggest that, you know, I

30:18

was at ditty parties and I was

30:20

involved with this whole racket, this whole

30:22

disgusting. Come on, man. You know. And

30:24

it's like what's discussing, you know, like

30:26

I have family and I have people

30:29

that know me know I would never

30:31

be involved with this nonsense. People have

30:33

known me my whole life, you know,

30:35

and throughout the hip-hop days and music

30:37

issue days, I was never down with

30:39

Diddy. Diddy has whacked to us. You

30:42

know what, and this has to be

30:44

said too, because people have this idea

30:46

that Your data

30:48

is like gold to hackers. They're

30:51

selling your passwords, bank details, and

30:53

private messages. McAfee helps stop them.

30:55

Secure VPN keeps your online activity

30:58

private. AI-powered text scam detectors spots

31:00

fishing attempts instantly. And with award-winning

31:03

antivirus, you get top-tier hacker protection.

31:05

Plus, you'll get up to $2

31:07

million in identity theft coverage, all

31:10

for just $39.9999 for your first

31:12

year. Visit McAfee. Comp cancel any

31:14

time, terms apply. Burlington

31:33

saves you up to 60% off other retailers prices

31:36

every day. Will it be the low prices or

31:38

the great brands? You'll love the deals. You'll love

31:40

Burlington. I told you so. You know, like literally

31:42

in the same room together at all times and

31:44

that's not how it is. Is there some weird

31:47

shit that goes on? Obviously, there's some horrible people.

31:49

But like you look at this, you know, there

31:51

was a story, I believe it was... I still

31:53

got to go check this. I think Mike Tyson,

31:56

I'm pretty sure he told it himself on his

31:58

podcast, but I was told to me secondhand, but

32:00

Mike Tyson was explaining a scenario where this kind

32:02

of, what a picture can look like and how

32:05

it affects people, especially when they have a big

32:07

platform. And it's like, he said he was at

32:09

this party, like very public party, you know, with...

32:11

cameraman everywhere taking pictures of whoever celebrities non-celebrities the

32:14

whole bit and some guy comes up to him

32:16

like oh my god like I'm the biggest fan

32:18

bro I just I'm so happy to meet you

32:20

whatever he's like yeah man no problem thanks whatever

32:23

and then like the cameraman's right there he's like

32:25

oh can I get a picture you it's like

32:27

yeah do I will do it so they take

32:29

a picture and then a week later FBI shows

32:31

up to his house he goes mr. Tyson we

32:34

got to talk with you he's like about what

32:36

about what and about what and about what and

32:38

they're what and they're like about what and they're

32:40

like about what and they're like about what and

32:43

they're like about what and they're like about what

32:45

How do you know this man? And they hold

32:47

up the picture of them like gladhand and like

32:49

they've been friends forever. Turns out the guy marked

32:52

like four people that weekend before. He's like a

32:54

serial killer or something. And Tyson's like, listen man,

32:56

he was at the fan, I'm at a member

32:58

of the party, I have no fucking idea, I'm

33:01

at a man, I'm at a party, I have

33:03

no fucking idea who the through it is. And

33:05

they're like, I have no fucking idea who would,

33:07

who are, who are around all these people who

33:10

are around all these powerful places, all these powerful

33:12

places, all these powerful places. All these powerful places,

33:14

all these powerful places, all they had to do,

33:16

all they had to do, all they had to

33:18

do, all they had to do, all they had

33:21

to do. All they had to do. All they

33:23

had to do, was, was, was, was, was, was,

33:25

was, was, was, was, was, was, was, was, was,

33:27

was, was or say you were at the same

33:30

place. And now forever in this case it even

33:32

happened to you, like someone can be like, oh,

33:34

how do you know this guy? What were you

33:36

doing with him? And it sucks because there's always

33:39

going to be that 1% out there where people

33:41

are like, oh, maybe he did know him or

33:43

whatever. And I empathize with that because it's like,

33:45

I don't know who the fuck I've taken pictures

33:48

with in my life or what they're going to

33:50

be, what they're going to be accused of later?

33:52

Like, God, who's on your podcast right now? Exactly,

33:54

bro. Exactly. So it's like, you know, hindsight is

33:57

2020 on these things. context. This situation with Diddy,

33:59

you know, where the Duncan Dan is putting a

34:01

picture out and trying to mislead people into believing

34:03

that I was part of this. Disgusting stuff that

34:06

did he was doing which is not true. I

34:08

literally talked about the context in the picture It

34:10

was actually taken mid argument between me and did

34:12

he I was getting close to me. Yeah, he

34:14

was coming to steal my artist man.

34:16

I told him he can't get up

34:19

on that stage I and it wasn't

34:21

at a diddy party. It was at

34:23

South by Southwest in in in Texas

34:26

Austin, Texas. When was this? 15 years

34:28

ago 20 years ago? Maybe.

34:30

Did he was trying to? Yeah, I

34:32

was active in a music industry throughout

34:34

like the 90s into 2000s and But

34:36

yeah, so what happened was I had

34:38

an artist who was emerging. He was,

34:40

I had spent a couple of years working

34:43

with him, developing him, putting money into

34:45

him, working day and night. You know

34:47

what it's like, you wake up in

34:49

the morning, you go to the gym, you

34:51

go to the gym, you go for

34:53

a walk to clear your head and

34:55

then you're working all day till 11

34:57

at night sometimes. That's what it was

34:59

like for me in the music industry

35:01

to build this artist up, you know,

35:03

and others. And I worked hard at

35:05

this. headliner and he was making waves

35:07

from the work and money and effort

35:09

that we were putting in in addition

35:11

to his talent but we were helping

35:13

drive that and this wasn't uncommon I

35:15

have all the friends in the music

35:18

industry that were like oh just wait

35:20

till Diddy stopped showing up on the

35:22

tour bus try to steal your artists

35:24

you know and and so it happened

35:26

and so Diddy flew into Texas specifically

35:28

to get on to get on stage just thinking

35:30

I'm Diddy and I can do whatever I

35:32

want and do whatever I want and he did

35:34

to get past me. And then, you know, just to get

35:37

up on stage to align himself with my artists to hang

35:39

on to relevance, right? Did he's already getting old and trying

35:41

to remain relevant with the young cool kids? And that's what

35:43

happened. And so he was there and I explained to him

35:45

who I was and what my situation, my position was with

35:47

this artist and I was like, no, this is this performance,

35:49

you know, you can't get up on stage. We got into

35:52

an argument, did he got pissed and his body god started

35:54

coming around and right as we got into and right as

35:56

we got into and right as we got into and I

35:58

was getting heated and I was getting heated. Right there

36:00

in the argument, somebody from the press

36:02

came over. They knew who I was,

36:04

because I was a CEO of, I

36:07

started literally the first genre-specific digital retail

36:09

store in hip-hop. I had a big

36:11

emerging digital label. I pioneered a lot

36:13

of stuff. My company, my efforts, we

36:16

were in Rolling Stone, Billboard, double X

36:18

magazine said, any XT is the person

36:20

to speak to about the future of

36:22

the music industry. We put out the

36:24

first podcast in hip hop history. You

36:27

did? We did the first live web

36:29

stream in hip-hop history. We did the

36:31

first digital downloads, first digital albums. I

36:33

was like on the phone with ISRs.

36:35

You're like the godfather, the hip-hop digital

36:38

age. The untold story. Yeah, the untold

36:40

story. Yeah, and I go back way

36:42

before that, because before that I was

36:44

putting out vinyl records and CDs. I

36:46

was doing artists myself, you know, so

36:49

I've... I've won a lot of hats

36:51

in the music industry, but in this

36:53

particular role, you know, I told Diddy,

36:55

no, it's not happening, and we were

36:57

getting into an argument, and somebody from

37:00

the press came over, and they were

37:02

like, oh, CEO, and Diddy, I was

37:04

like, let's get a picture of you

37:06

two together. So we're like fighting with

37:08

each other, arguing, and then we're like

37:11

fighting with each other, arguing any XT.

37:13

Yeah, if you go to yeah, try

37:15

that How's this for this? This is

37:17

transparency. So you're doing your tone is

37:20

pulling up. I'm just trying to be

37:22

my true authentic self man I love

37:24

that well because I have no there's

37:26

no skeletons in my closet I'm I'm

37:28

happy to to elaborate and let people

37:31

know what really happened I think context

37:33

is important I agree and if we

37:35

just look at things on the surface

37:37

things are not always what they appear

37:39

to be this is why I'm an

37:42

esoteric researcher I like to go deeper

37:44

and look that's right Any

37:46

XT not tree sorry A-N-Y-E-X-T-E-E

37:48

all right go to media

37:50

and Let's see what we

37:52

got Down, down, down, see

37:54

it might have already gotten

37:56

wiped. Go, go, try, it'll

37:58

be on D dunking Dan

38:00

or go to Dunking Dan

38:02

and then you might just

38:04

have to scroll down. You

38:06

know, you gotta talk to

38:08

our mutual friend Luke, because

38:10

Luke Caverns is like, he's

38:12

the mister, no enemies, talks

38:14

with everyone, whatever, I know

38:16

he talks, everybody's friends. Right,

38:18

he talks with, he talks

38:20

with, he talks with Dan,

38:22

he talks with you, like

38:25

stuff like this should not.

38:27

Play out in public. It'll

38:29

be D-E-D-E-D-U-N-K-O-I think he calls

38:31

himself super sexy D now,

38:33

man. I don't even know.

38:35

Type in Dan Richards and

38:37

then go to people and

38:39

let's let's see what we

38:41

can do here. There he

38:43

is. No, yeah, there he

38:45

is. He has Dan Richards.

38:47

Go to maybe his media,

38:49

where would it go to

38:51

media? Media, and then you'd

38:53

have to scroll down a

38:55

bit. All right. No.

38:57

That was right there. There it

38:59

is to the right. Me and

39:01

Diddy. Before the dread law. That's

39:03

you? That's you! That's me before

39:05

the dreads. No, it's not. What

39:08

the fuck? And I had dreads

39:10

before that too. I had dreads

39:12

in the early 90s. I cut

39:14

them out. But yeah, this is

39:16

years ago, man. What a shirt,

39:18

by the way. Just says cocaine.

39:20

Yeah. He was different. Yeah. Wow.

39:22

Wow, that's you. Yeah. You got

39:24

Egyptideropide. Something happened. I had dreads

39:26

before this so this is this

39:28

is a this was a period

39:30

of my life where the music

39:33

industry was transforming me And that's

39:35

why I got out of the

39:37

music industry, but the whole point

39:39

look at our faces Nobody looks

39:41

happy not happy why we're in

39:43

the middle of an argument and

39:45

his event staff behind us his

39:47

bodyguards are behind him. I'm just

39:49

saying. Wait, what's the meaning of

39:51

that? What's the... Well, that means

39:53

he's got the leverage. Psych a

39:56

lot. Yeah, I'm also tall and

39:58

lengthy. You know, so I kind

40:00

of tend to lean off the

40:02

one side, but it's also some

40:04

bright up in his face like

40:06

you are not coming on stage

40:08

That's exactly what it looks like

40:10

and And he's like whatever man.

40:12

So anyways long story sure he

40:14

ended up on stage and you

40:16

know, I couldn't flex passes bodyguards.

40:19

I tried. But anyway, long story

40:21

short, never been a fan of

40:23

ditty. This picture's taken out of

40:25

context. What's he saying? How much

40:27

baby? See, ridiculous. You know, absolutely

40:29

disgusting. And to do this, to try to

40:31

hurt my reputation, I didn't even attack him in

40:33

a way where, you know, I was saying anything

40:36

negative. I was basically like, hey.

40:38

Here's what I'm trying to correct and set

40:40

the record straight bring the facts hit show

40:42

more on any XT's response Unless let's get

40:44

this on the record for people We'll also

40:47

reference in Jimmy bright insight here another one

40:49

of my number one fan right Jimmy Corsetti

40:51

and you made the claim that I'm lying

40:53

and accused me of fabricating my mentorship with

40:55

Jaya W John Anthony West Okay, these accusations

40:57

are untrue and worse they're being used to

41:00

distract from Jimmy misleading the public you also

41:02

falsely claimed I worked for a short period

41:04

for a short period and that this was

41:06

the extent of our relationship. a bold and

41:08

damaging lie revealing how low you're willing

41:10

to go. It's also an example of

41:13

debunking without proper research exactly what you

41:15

claim to oppose yet actively participate in.

41:17

Since you made the accusations, the burden

41:19

of proof is on you to back

41:21

them up. I've already agreed to present

41:23

my evidence once you provide my evidence

41:26

once you provide yours. I even offered

41:28

to wage your money on it, but

41:30

you won't accept because you know your

41:32

claims are baseless designed to tarnish my

41:34

reputation and frame me as a liar.

41:36

Not even one. We wouldn't go. Did he whack?

41:38

Why would we go to a Did he

41:40

party? Just make it sure. That picture was from

41:43

when Did he crash my event in Texas

41:45

to try to get on stage and poach the

41:47

artist. I spent time and money developing. I

41:49

told him no and it led to a heated

41:51

argument interrupted by the press who took that

41:53

photo neither of us is smiling because we don't

41:56

like each other. I've always seen Did he

41:58

as a culture vulture and a charlatan. in

42:00

this space, what do you do? You dig

42:02

up an old photo and distort the truth

42:04

trying to make it seem like I was

42:06

aligned with Diddy. That's a low and disgusting

42:09

tactic, but it speaks more about you than

42:11

it does about me. Wow. dropping the mic.

42:13

I respect it man. I understand exactly what

42:15

you mean. Context is everything and people will

42:18

just try to, they'll create a, what's it,

42:20

a red herring, has nothing to do with

42:22

the argument you're having right now, like, oh,

42:24

what were you doing with titty? And they

42:26

can attack you, but you're in the music

42:29

industry for a long time. And it's all,

42:31

that's why I get out, man. It's, it's

42:33

really, it's all smoking mirrors, right. And in

42:35

some ways, you know, you know, you know,

42:38

you know, like, like, like, like, like, like,

42:40

like, all right, all right, all, so for

42:42

me, I remember, I got into the, I

42:44

was always in hip-hop culture, but I got

42:46

into the more lyrical, you know, thoughtful hip-hop,

42:49

positive hip-hop, conscious hip-hop. But as I expanded

42:51

my business, I realized that's not what sells.

42:53

We had an incredible group from the Bronx

42:55

known as the Juggenots. They're African-Americans, they're school

42:58

teachers, they're very intelligent, the main MC Bree

43:00

Breeze Bruin, is an incredible lyricist. You ever

43:02

gonna hear them on a radio radio? maybe

43:04

college radio on the ground radio but no

43:06

because they're not it's not sex drugs rock

43:09

and roll that's what's mostly on the radio

43:11

right it's it's pushing a specific stereotype and

43:13

i remember when i was in the music

43:15

industry i was part of it in a

43:18

sense when i would produce music videos for

43:20

artists when the video is over the chain

43:22

comes off the rapper's neck and goes back

43:24

to the jeweler the fancy cars go back

43:26

to the dealership the clothes that they're wearing

43:29

goes back to the stylist who brings it

43:31

back to the shop the pretty girls that

43:33

are all over them in the video, they

43:35

all go home at the end of the

43:38

video. It's all smoke and mirrors and what

43:40

I realize is that I was part of

43:42

that machine that was facilitating these negative stereotypes.

43:44

And you know, I don't want young people

43:46

to see this and I'm seeing the young

43:49

people watch these videos and trying to imitate

43:51

the art at the wrappers and it's all

43:53

fake. And that's what cells in the industry

43:55

is driven to push that stereotype. You know

43:58

people get caught up in it and in

44:00

a sense like me. I feel like I

44:02

became sick, you know I I felt like

44:04

even in the industry side as an executive,

44:06

I had, the rappers have to do it,

44:09

we had to do it, it was like

44:11

keeping up with the Kardashians. I became very

44:13

successful in the music industry at one point,

44:15

and I don't come from money actually, like

44:18

I said, I never went to university, I

44:20

grew up cross street from a housing project,

44:22

you know, south of Boston. We're south of

44:24

Boston. Specifically, we want to get really into...

44:26

Not Charleston town. even further south. You're not

44:29

rubbing a bank out there. Even further than

44:31

Charlestown, okay? All the way down at Fall

44:33

River, Massachusetts, home of Lizzy Borden, the axe

44:35

murderer. Oh yeah, I know Fall River. Yeah,

44:38

Fall River. So I was born in Providence,

44:40

Rhode Island, raised in Fall River, and then

44:42

later in my life I moved, my early

44:44

adulthood, I moved to Boston, lived in Boston

44:46

for a decade, then moved to California. So,

44:49

you know, I come from an area where...

44:51

Specifically Fall River, 50 miles south of Boston,

44:53

there's not a lot of universities. Education isn't

44:55

that great. There's high high school dropout rates.

44:58

There was major problems with heroin back in

45:00

the day. Everyone's depressed. You know, I grew

45:02

up in the hood. I grew up cross

45:04

street from a housing project. You know, I've

45:06

seen a lot of stuff already in my

45:09

teenage years that most people won't see in

45:11

a lifetime. and experience these things. And most

45:13

of the people I grew up with never

45:15

leave the neighborhood. When I moved to Boston,

45:18

it was a big deal. He's going 50

45:20

miles south to the big city. And I

45:22

used that opportunity because I didn't go to

45:24

college to ear hustle. I would go sit

45:26

at the cafe outside of Harvard and listen

45:29

to what all the students and teachers were

45:31

saying. That's how I developed and like, I

45:33

self-taught myself. When I graduated high school. I

45:35

didn't know how to tell time on a

45:38

regular clock. I need a digital. I had

45:40

never read a full book all the way

45:42

through. And I didn't know my months in

45:44

the order. January, February, March, May, June, July

45:46

or... I didn't know any of that. I

45:49

didn't know at the end of high school.

45:51

Yeah, a lot of people dropped out in

45:53

high school. There was, you know, it was

45:55

a lot... How'd I get through it? I

45:58

don't know. Must have cheated my way. It's

46:00

it's I was a product of the environment

46:02

and I was a product of that school

46:04

system. What were your parents around? I had

46:06

two parents. They're great parents You know, it was

46:08

just the environment we lived in in fact they

46:11

moved us out I had an older brother and

46:13

he got into a lot of trouble and like

46:15

later in life They moved us out to the

46:17

suburb. You know working a lot your parents, too.

46:20

That's the thing. They were working 24 7 my

46:22

mom and my dad, you know put food on

46:24

the table putting food on the table. Yeah, yeah,

46:26

so I was actually like I was actually like

46:29

Back then, they would refer, with normal classism, they

46:31

would refer to it as like lower middle class.

46:33

And being that, I was like the wealthiest kid

46:35

on the block because I actually had toys.

46:37

My parents bought me Star Wars figures and

46:39

GI Joe figures and stuff. None of the

46:42

other kids in my neighborhood had that. So

46:44

they'd all flock to my house because I

46:46

was the rich kid. But we weren't really

46:48

rich. We were just getting by, you know,

46:50

I didn't need money to get into university.

46:52

I didn't even know how to get into

46:54

college and I didn't want to. Back then,

46:56

especially where I grew up where I grew

46:58

up. It wasn't cool to, where I grew

47:01

up. that I realized all of that was

47:03

backwards and that I had you know

47:05

this ignorant sense about things I want

47:07

to expand my consciousness and when I

47:09

got to Boston and I started meeting

47:11

educated people who are going to university

47:13

then when I started traveling to the

47:15

music industry and you get to California

47:17

and you're around all the you know

47:19

the hippies and higher consciousness then you

47:21

start traveling the world and you see

47:23

how different cultures are operate it just

47:25

expands your consciousness and that was what

47:27

the journey was like for me you

47:29

know moving from South you know south

47:31

of Boston into Boston proper and then

47:33

over to California But you said and

47:35

we're gonna come we're we're we even

47:37

around here. We're gonna come back to

47:39

Rosicrucianism at some point because we were

47:42

on it But you had also said

47:44

that you initially got interested in like

47:46

the esoteric or ancient history topics literally

47:48

through hip-hop and hearing that in high

47:50

school. Would you say it was KSR?

47:52

KRS one last master KRS one would

47:54

wrap about Metaphysics and that's why I

47:56

went on the tangent on the tangent

47:58

about KEMic about Kemit because he was

48:01

the first one to rap about, or use

48:03

the word chemit in a rap. What's Kemmett?

48:05

EJ? I knew, EJ, I know, you couldn't

48:07

Google back then. There was no Google, there

48:09

was no YouTube, you know, it was books.

48:12

Eventually it's books, you carry that with you,

48:14

and then later, later I became a book

48:16

geek, like I'm a ferocious reader, I've got

48:18

stacks of books on the side of the

48:20

toilet, I've got books by my bed, I've

48:23

got books by my bed, I've got books

48:25

by my bed, I've got books in every

48:27

room, four, four, four, four, four, four, four,

48:29

four, four, four, three, four, four, four, four,

48:32

four, four, three, four, four, four, four, four,

48:34

four, three, four, four, three, four, four, three,

48:36

four, four, four, three, four, three, four, four,

48:38

three, three, three, three, four, three, three, three,

48:40

three, three, four, four, four, three, three, Scott,

48:43

I like, I'm going to use that. Scholar

48:45

eyes. Okay. And then you just hide them

48:47

with the sunglasses. Yeah, that's right. So, um,

48:49

which is a trick from the music industry.

48:51

Oh, your eyes look like shit. Put these

48:54

sunglasses on and get in the video. Oh,

48:56

so much that goes on in the music

48:58

industry, like, you know, it was a pre

49:00

as a CEO of regularly, it was a

49:03

prerequisite to read the 48 laws of power.

49:05

Robert Green. You know what I accessing cues

49:07

are? I accessing cues. It's a part of

49:09

NLLP, neural linguistic programming. And it's been employed,

49:11

you know, experimented, CIA and FBI. Basically, and

49:14

I used to use it all time in

49:16

the music industry, you're doing interviews with artists

49:18

and you're in the boardroom, you have to

49:20

know how to read people, not just their

49:22

words, so I accessing cues, your eyes move.

49:25

you know they access different parts it's somewhat

49:27

speculative side right so so the upper part

49:29

is you know either creative one side is

49:31

for creative so our the right side is

49:34

for creative yep the left side is from

49:36

remembered so this is how you can tell

49:38

if somebody's lying usually it's not a hundred

49:40

percent accurate science yeah but in most cases

49:42

I can watch the pattern of your eyes

49:45

and I can ask you a story I

49:47

can say you know Julian what does a

49:49

purple elephant with pink Thoughts look like Now

49:51

you're aware of it and and you know,

49:53

so your eyes may not move now, but

49:56

you're actually asking me right now. We'll see

49:58

You're not even aware of it. But if

50:00

I ask you a question that requires you

50:02

to think, you're going to access a part

50:05

of your brain to either pull it from

50:07

memory or you're going to create it. If

50:09

you're lying, you're creating. Not always, but if

50:11

you're lying, you have to create something. So

50:13

if your eyes don't go to the left

50:16

side, which shows me you're remembering. Now I

50:18

know you're creating. So it's possible you may

50:20

be fabricating a story and you can access

50:22

a story. You have to understand color theory.

50:24

You as a podcaster, you use red and

50:27

white in your thumbnails. I'm sure it's intentional.

50:29

It's a classic marketing. If anybody studies marketing,

50:31

color theory, red is an impulse color. You've

50:33

got the red curtain. It's symbolic and it

50:36

actually affects us physiologically, which then affects us

50:38

physiologically. Because it's why, it's why. I can't

50:40

take credit for those. My mom got those,

50:42

but yeah. You're right. I thought you were

50:44

just trying to emulate Joe Rogan with the

50:47

red curtain. No, don't even get me fucking

50:49

started, bro. So she actually, she, when I

50:51

was in the old studio, my parents' house,

50:53

if you look like pre-ep episode 50, I

50:55

had like, you know, just a set up

50:58

like false background or whatever. And my mom,

51:00

like, couldn't keep looking at it. And she's

51:02

like, I am going to get you curtain.

51:04

So I'm like, no, no, no, I can't

51:07

afford him, I can't afford him, I'm getting

51:09

them, I'm getting them, I'm getting them, I'm

51:11

getting them, I'm getting them. If you insist.

51:13

So she goes and gets curtains before episode

51:15

50 with Riley Horvath and I remember the

51:18

day they got there and we were putting

51:20

him in, he opened up the new studio

51:22

with red curtains and I was like, oh

51:24

no. And I'm like, fuck, and my mom's

51:26

like, no one's going to care. I'm like,

51:29

oh, you don't know the internet. Jesus Christ.

51:31

But I'm like, well, we'll see. No one

51:33

bothered me about it for like two and

51:35

a half years there. There are three years

51:38

more at the studio. Then we come here,

51:40

Danny Jones flies up here with me to

51:42

design the studio. And he's like, yeah, just

51:44

put the curtains on this side, whatever, you'll

51:46

be on that side. And then, and then

51:49

the first day, oh, oh, oh, oh, you

51:51

know, are, you know, are, you know, you,

51:53

you know, you, you know, you, you know,

51:55

you, you know, you, you know, you, you

51:58

know, you know, you know, you know, you

52:00

know, you, you know, you know, you, you

52:02

know, you know, you know, you know, you

52:04

know, you know, you know, you know, you

52:06

know, you know, and invented red curtains. Like,

52:09

oh, dude, that is such a pain point

52:11

for me. I'm like, Jesus Christ. Like, we

52:13

got to get home with life here, but

52:15

I don't know. I seen Rogan do it.

52:17

I seen Julian Dory do it. I'm like,

52:20

if all the great podcasters are doing it,

52:22

I'm going to need to get a red

52:24

curtain for my content now. But you know,

52:26

what I was saying about the color red,

52:29

you know, and, and, um. You know this

52:31

whole idea of like we have to it's

52:33

not just music you have to study people

52:35

at psychology You're studying psychology and human behavioral

52:37

patterns when you're in the music industry if

52:40

you want to be successful and red, you

52:42

know Target stores stop and shop markets Any

52:44

it's an shop markets any it's an impulse

52:46

color when you go to check out in

52:48

any store and you've got all your candy

52:51

bars how many of them have a red

52:53

wrapper with white? It triggers something. We're already

52:55

conditioned to stop at a red stop sign,

52:57

a red stop light, without even reading the

53:00

word stop. We see the color red. What

53:02

it does, it triggers our fight-of-flight response. and

53:04

then we get this impulse and that's why

53:06

red is the color of passion and love

53:08

and you know and but it's also a

53:11

color that you know has a physiological effect

53:13

on yes and so why is it at

53:15

the impulse items why the candy like right

53:17

before you're checking out remember you might want

53:19

to buy a candy bar which I don't

53:22

recommend because it's going to cause cancer it's

53:24

all poison but you know it's it's to

53:26

get you to stop Red is to get

53:28

you just like your thumbnails is to get

53:31

you to stop and click. So we had

53:33

to we had to go through, you know,

53:35

color theory, human behavioral patterns, all of this

53:37

stuff, neuralinguistic programming, you know, read the 48

53:39

laws of power. And I don't agree with

53:42

everything Robert Green, but they're all founded on,

53:44

on like universal laws and principles of, and

53:46

you know, he makes good cases for sure.

53:48

He certainly does. So, but all of that

53:50

goes into this whole dynamic of the music

53:53

industry and you know there's a lot of

53:55

fake stuff in the music industry images. We,

53:57

back then you want... to, you know, the

53:59

saying, fake it till you make it, or

54:02

to be successful, one must project the image

54:04

of success. Yes. That's what we were doing.

54:06

So even if you didn't have the money,

54:08

and that's what the rapper's doing, even if

54:10

you don't have the success, you act like

54:13

you do it. Act like you do it.

54:15

And in some cases, when you be it,

54:17

you'll eventually, like, be gets like, you'll eventually

54:19

become it. So there is something to that.

54:21

But, but at the same time, Man, I found

54:24

myself trying to keep up with

54:26

the Kardashians. Literally when I was

54:28

making serious money in the music

54:30

industry, every Saturday morning, I was

54:33

going to Newberry Street in Boston

54:35

to Ricardi, one of the most

54:37

expensive stores, buying $2,000 letter belts

54:39

imported from Italy, $3,000 sneakers, $3,000

54:42

sneakers, $10,000 jeans. Five to, not

54:44

maybe 10. I'm not, I take

54:46

that back. It'd be like two

54:48

to $3,000 to $3,000 to $3,000

54:51

to 3,000 to 3,000 to 3,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

54:53

like every Saturday. When I was at the

54:55

peak in the music industry when I had money, I would

54:57

go... Because you felt like you had to. Well, because one,

54:59

I had the money and I don't come from money, so

55:01

when you don't have money and you get money, you spend

55:04

it foolishly. In hindsight, I wouldn't do these things now. I

55:06

was much younger and more immature. You know, I don't even

55:08

have a house now. I don't have the money I have

55:10

anymore. That's all gone. You know, I'm just getting by now.

55:12

I'm just getting by now. I'm just getting by now. Back

55:14

then, you know, how to keep up, oh man, Kaniy's got

55:17

the freshest shit, I gotta get on top of the game,

55:19

I gotta, I'm gonna go to this event, they're all gonna

55:21

be there, I need to have the freshest shit, you know,

55:23

so I gotta spend them, and that costs money. Oh, we've

55:25

got to make them, and that costs money. Oh, we've

55:27

got to make them look successful, like, we've got an

55:30

artist, we gotta make them look successful, successful, like, like,

55:32

like, we've got to make them look successful, we've got

55:34

to make them, we've got to make them, we've got

55:36

to make them look successful, we've, we've got to make

55:38

them, I've got to make them, I've got to make

55:41

them, I've got to make them, I've got to make

55:43

them, I've got to make them, I've got to make

55:45

them, I've got to make them, I've got to make

55:47

them, I've got to like traveling the world and pursuing

55:49

my pension for exploring ancient civilizations and indigenous traditions and

55:52

the Western esoteric tradition get into the core of all

55:54

the things that drive me because I was self-made I

55:56

had to read on my own I had to educate

55:58

myself on oh how do you a company, how

56:00

do you, you know, how do you

56:02

build some, how do you do all

56:04

of this stuff? And then you realize

56:07

that as an entrepreneur, I'm sure you

56:09

can relate, your brand is only as

56:11

good as you are. That's 100%. If

56:13

you're sick, there's no, the show's got

56:15

to go on, right? So, enact sickness.

56:17

can manifest not only physically, mentally, spiritually,

56:19

emotionally. You're going to make sure all

56:21

these things are in check so that

56:23

your company is a reflection of you.

56:26

So I would read all the books.

56:28

I would go now now I've transitioned

56:30

from not reading thinking reading is not

56:32

cool to go into a... you know,

56:34

barns and nobles and buying every book

56:36

on the shelf in the spiritual section

56:38

or the self-help section of the business

56:40

section going through them all until they

56:42

get to the point where the books

56:45

on the shelf at barns and nobles

56:47

no longer serve you. And the worlds,

56:49

you know, I've always had questions about

56:51

religion that, you know, my parents can

56:53

answer, the priests, Sunday school, catechism couldn't

56:55

answer, you know, and then I grew

56:57

up in a diverse multicultural area. So,

56:59

you know, there are other people, they're

57:01

Jewish, they're Jewish, they're Jewish, they're Jewish,

57:04

they're Jewish, they're Jewish, they're kids from

57:06

India. different understandings of the afterlife or

57:08

different traditions, you know, you start to

57:10

question your own. But it gets to

57:12

a point where now I want to

57:14

go to the root of the source.

57:16

You see these guys behind me? What

57:18

are they? They're gangsters. Most of them.

57:20

Frank halfway, Don Draper, context, I guess.

57:23

The other ones, pretty much, yeah. Gangsters

57:25

in the sense that they go to

57:27

the source. Not necessarily at their body

57:29

and people and leaving them in the

57:31

ocean. A gangster is one who doesn't

57:33

allow society or the government to govern

57:35

him. A gangster is one who knows

57:37

how to govern himself and go directly

57:39

to the source. That's what makes them

57:42

so powerful. They went to the source.

57:44

They had the good stuff. You have

57:46

to go to the gangster and you

57:48

know to get it or whatever. So

57:50

my point is like I'm not a

57:52

gangster in terms of body and people

57:54

and you know burying someone dropping them

57:56

off with the fishes fishes and all

57:59

good because I'll put you in the

58:01

matterlands. Shout out Tony Soprano. No, but

58:03

you know, a gangster is someone's gonna

58:05

go to the source. And spirituality, it's

58:07

going to the source. It's, where did

58:09

all this come from? What were the

58:11

earliest texts that inspired Christianity? The Gnostic

58:13

texts, the Hermetic texts, where they come

58:15

from? Oh, the news, I realize, oh,

58:18

a lot of it seems to come

58:20

out of Egypt. The principles are already

58:22

in Egypt. So you're, this sounds like

58:24

to me, correct me if I'm wrong

58:26

here, but I'm just trying to follow

58:28

along with the timeline of what you're

58:30

describing. As you're from the 90s, graduating

58:32

high school, going through the rest of

58:34

the 90s, throughout the 2000s, in the

58:37

music industry, being really successful in that,

58:39

getting really successful in that, getting caught

58:41

up in the music industry, keeping up

58:43

with the Kardashians and shit, I'm sick

58:45

of it. I want to go do

58:47

this full-time. Was there, like, I'm sensing

58:49

something, but I don't know if I'm,

58:51

if I'm onto it, like, was there

58:53

also, like, some sort of, I don't

58:56

want to, like, over-dromatize us, but like,

58:58

some sort of, like, personal spiritual crisis

59:00

about, like, like, your search for meaning

59:02

in the world, because of the industry

59:04

you were in, that you started to

59:06

not like the things you saw, and

59:08

then you started to love the research

59:10

and wonder what that all meant? It

59:12

gets to a point where it's like,

59:15

who am I? What am I? Why

59:17

am I here and why am I

59:19

doing this? Why are we here? What's

59:21

the meaning of life? I've always questioned

59:23

these things. I've always had a, in

59:25

sat, you know, I've always been very

59:27

curious since I was young. I didn't

59:29

always, you know, early on, I accept

59:31

what the authority my mom says it,

59:34

it must be true. But then you

59:36

go to high school, you go to

59:38

elementary school and you start getting beat

59:40

up and you're like, wait a minute,

59:42

my mom said if I'm a good

59:44

kid, everybody would like me. Well, I

59:46

was a good kid, now I'm the

59:48

geek that everybody's picking on. You know,

59:50

and then you develop a little more,

59:53

then you stop fighting back and you

59:55

become a gangster. But no, then, but

59:57

you go through this process and it's

59:59

like, oh. You know, I acquiesced

1:00:01

to authority to my parents, to schools,

1:00:03

religion early on, and when that didn't

1:00:05

work for me, and then

1:00:07

when I had, you know, religion, I started

1:00:09

questioning religion early on, but then by a time

1:00:11

later in my like early 20s, now I'm

1:00:13

reading more, so now I can go back and

1:00:15

look into the stuff, but I'm also trying

1:00:17

to educate myself on being a better person, and

1:00:19

I'm devouring it, and then I'm trying to

1:00:21

go deeper, and I'm trying to go to the

1:00:24

source. I'm trying to see,

1:00:26

you know, if I

1:00:28

read a book, the way I read a book now

1:00:30

is I go to the back of the book,

1:00:32

and I look at all the references, and I look

1:00:34

at where they're getting their material from, and I

1:00:36

go to the reference, and then I go to their

1:00:38

references, references, until I can get as close to

1:00:40

the source as possible, because

1:00:42

ultimately that's what it's all

1:00:44

about, developing true understanding and

1:00:46

getting closer to the objective

1:00:48

reality, because there's my reality, there's

1:00:50

my story, there's your story, and

1:00:52

then there's this objective reality

1:00:54

that comes from the source, and

1:00:56

if the mystery traditions are

1:00:58

correct, we're an emanation of that

1:01:00

source, and our purpose

1:01:03

in life is to return to the

1:01:05

source, and that is what Horus

1:01:07

is symbolizing, what Jesus is symbolizing, what

1:01:09

Kukul Khan of Mexico is symbolizing,

1:01:11

the principle of return to source, spiritually

1:01:13

speaking, cosmologically speaking. All right, well,

1:01:15

bringing this weave back to go on

1:01:17

to the Rosicrucianism thing we were

1:01:19

on like 20 minutes in, because you

1:01:21

said you had access to like, I

1:01:23

don't know what it was called, but like their libraries or whatever. This

1:01:26

This episode is brought to you by Shopify.

1:01:28

Upgrade your business with Shopify, home of the

1:01:30

number one checkout on the planet. Shop Pay

1:01:33

boosts conversions up to 50%, meaning

1:01:36

fewer carts going abandoned and more sales

1:01:38

going cha-ching. So if you're into growing

1:01:40

your business, What

1:01:48

makes a great pair of glasses? At

1:01:50

Warby Parker, it's all the

1:01:52

invisible extras without the extra

1:01:55

cost. Their designer quality frames

1:01:57

start at $95, including prescription

1:01:59

lenses. Plus scratch resistant, smunt

1:02:01

resistant, and anti-reflective coatings, and

1:02:03

UV protection, and free adjustments

1:02:06

for life. To find your

1:02:08

next pair of glasses, sunglasses,

1:02:10

or contact lenses, or to

1:02:12

find the Warby Parker store

1:02:14

nearest you, head over to

1:02:17

Warby parker.com. That's Warby parker.com.

1:02:19

And all that? Yeah. So you had

1:02:21

explained the mystic... idea of what Rosicruciism is,

1:02:24

but like when, when were you, when

1:02:26

did you have access these places again

1:02:28

and what were you specifically trying to

1:02:30

research in there? Well my earliest exposure

1:02:32

to the Rosicrucians would be earlier on,

1:02:34

I remember in like comic books and

1:02:36

books, there would be ads, thoughts have

1:02:38

wings, you know, learn about the

1:02:40

Rosicruci, right to the Rosicrucians to

1:02:42

receive monographs. They had advertisements, right

1:02:44

advertisements, right? So they're always in

1:02:46

the back in the back of

1:02:48

my head, and I've always been

1:02:51

interested with secret societies with secret

1:02:53

societies. the Freemasons, the Rosicrucians, the

1:02:55

Golden Dawn, the OTO. What are

1:02:57

these secrets in these secret societies?

1:02:59

I got into the whole, you

1:03:01

know, before the internet, conspiracy theories,

1:03:04

you know, secret societies, the

1:03:06

Illuminati, long before 2012, you

1:03:08

know, and late night, or

1:03:10

mid 90s, these were conversations

1:03:12

that we used to wrap

1:03:14

about this stuff. Did any

1:03:16

of that emanate from your

1:03:18

exposure to the music industry

1:03:20

itself? Being in the music industry enhanced

1:03:22

it because as you're in the music

1:03:25

industry you realize a lot of these

1:03:27

themes tie in Oh Jayz's down with

1:03:29

the Illuminati is this true, you know,

1:03:31

and and then I remember having a

1:03:33

conversation with one of the artists I

1:03:35

signed He's from Jersey. Are you familiar

1:03:37

with Joe Button? Of course Joe button. Yeah,

1:03:40

I put out all his albums and all

1:03:42

his mixtape really his very first album

1:03:44

on deaf jam Everything right over here

1:03:46

in Jersey City. Yeah, yeah, yeah Joe

1:03:48

knows me That's hilarious. I relaunched Joe's

1:03:50

career. And Joe got all this credit.

1:03:52

Remember I said we did the first

1:03:54

podcast in hip-hop? Yes. Yeah. The Joe

1:03:57

Button TV, as well, my idea to

1:03:59

grab a camera. and I was on

1:04:01

the cutting edge with all of that before

1:04:03

it became an industry staple. And we

1:04:05

positioned Joe Button to be like this tech

1:04:07

savvy. I still have the video footage of

1:04:09

me explaining to Joe what a podcast is

1:04:12

in the studio. Joe, you got to do

1:04:14

this podcast. So Joe, he didn't want to

1:04:16

do it at first. So I took it

1:04:18

to my other artist. Are you familiar Max

1:04:20

B? Remember the song? I know

1:04:23

Max of Cream. You follow sports. So

1:04:25

you follow sports. So you pride member.

1:04:27

Ballin. Remember NBA always used to play

1:04:29

ball? It's a Jim Jones song. Anyway,

1:04:31

it was ghostwritten by Max B. He

1:04:33

was another artist of mine. Kanye West

1:04:35

has paid homage to him. Max B

1:04:38

inspired Drake, Wiz Califa, the many of

1:04:40

the singing songs. They'll all acknowledge influence

1:04:42

with Max B. He's in prison now.

1:04:44

So am I because I lost a quarter

1:04:46

million dollars? Anyway, it was like fraud?

1:04:48

No, no, no. Well, he went to

1:04:50

prison for conspiracy and murder linked to

1:04:52

him. He didn't commit the murder. He

1:04:55

was linked to it. Allegedly. Allegedly. The

1:04:57

charges were excessive. They're making an example

1:04:59

out of him because he was a

1:05:01

rapper, I think, I believe. And anyway,

1:05:03

you know, and this was... I had

1:05:05

come from the conscious space, but then

1:05:07

I started when I was working with

1:05:09

the buttons and the Max B's I

1:05:12

was trying to do more of the

1:05:14

street hip-hop because that's what sells and that's

1:05:16

what I could sell. Yeah, long story short,

1:05:18

I brought the idea to Max B and

1:05:20

I said, look, we're gonna do Max B

1:05:22

TV. We'll follow you around the camera and

1:05:25

we put up and it blew up. And

1:05:27

then everybody started emulating that formula. And Joe

1:05:29

Button went back and seeing how these videos

1:05:31

were blown up on World Star hip-hop. And

1:05:33

I was like, oh, Joe Button TV thing.

1:05:36

I want to do it. And that's what

1:05:38

brought a lot of new life into his

1:05:40

career. Because after Deaf Jam, after his one

1:05:42

single, pump-pump, he fell off. Yeah, that's really

1:05:44

what he had. I got his mixtape.

1:05:46

He started making official mixtape that

1:05:49

we got into stores, his mood

1:05:51

music series. been one of the

1:05:53

guys to patent a new way

1:05:55

of like the second act to

1:05:58

your career where it's different. you

1:06:00

know because like you said his music

1:06:02

he pumped it up obviously went crazy

1:06:04

I think I was number one on

1:06:06

on billboard and and Grammy nominee right

1:06:08

and so he's a successful artist but

1:06:10

then his popularity in music falls off

1:06:13

and instead of like going the actor

1:06:15

route or something some other guys had

1:06:17

done before that like Tupac and Ice

1:06:19

Cube and stuff he goes like the

1:06:21

content independent media route and like Credit

1:06:23

to them it's it's worked out a

1:06:25

lot but you were there day one

1:06:28

we were an independent label and we

1:06:30

were emerging as the first digital only

1:06:32

label digital store added I launched a

1:06:34

digital retail store before Amazon digital was

1:06:36

even a thing and so You know,

1:06:38

and the label was emerging at that.

1:06:40

Again, we were all over the press.

1:06:42

It was like the new hot thing

1:06:45

and we're signing all these wrappers, you

1:06:47

know, Joe, Bud and Max, Pete, Petey,

1:06:49

Crack, from Philly, Saigon, you know, are

1:06:51

you meant Saigon? Saigon from fucking at

1:06:53

the rush? Yeah, I'm the real life

1:06:55

turtle. No. Is he Jersey, too? Is

1:06:57

he Jersey? No, he's New York. He's

1:07:00

New York. Anyway, yeah, so Saigon we

1:07:02

signed Saigon and they were beefing at

1:07:04

the time Joe Button and Saigon had

1:07:06

like beef when we signed Saigon to

1:07:08

the label Yeah But uh, it's just

1:07:10

funny a little good old days, but

1:07:12

yeah, so Saigon popular from the HBO

1:07:14

series entourage He was signed to the

1:07:17

rapper turtles label a turtle was his

1:07:19

manager or whatever in the show in

1:07:21

real life Sorry, I can only sign

1:07:23

on my label. Yeah, real life turtle.

1:07:25

You're like, I have, I have people

1:07:27

come through this studio, maybe one out

1:07:29

every 10-15 guest where they're like the

1:07:32

forest gump of something. You're, you're one

1:07:34

of them. You got a forest gump

1:07:36

thing to you where you've got a

1:07:38

forest gump thing to you, where you've

1:07:40

got a forest gump thing to you,

1:07:42

where you've got a forest gump thing

1:07:44

to you, the music industry. So like

1:07:46

I had all these people reach my

1:07:49

company was emerging. It was ahead of

1:07:51

its time as pioneering in the digital

1:07:53

space. I had for years I had

1:07:55

distributed vinyl records, cets, cassettes all over

1:07:57

the world. I signed many artists. I

1:07:59

had my own multiple record labels. We

1:08:01

did tours. We did everything. I was

1:08:04

on the cutting edge of the digital

1:08:06

stuff because I started going from Boston

1:08:08

to another mentor. Dan had mentioned one

1:08:10

of my mentors, John Anthony West, who

1:08:12

he's claiming that I'm faking my relationship.

1:08:14

We should get into that at some

1:08:16

point too, because my mentor John Anthony

1:08:19

West. We're going to make friends out

1:08:21

everyone too. Dan? We're all going to

1:08:23

make friends. We're all going to make

1:08:25

friends. We're all going to make friends.

1:08:27

We're all going to make friends. We're

1:08:29

all going to make friends. We should.

1:08:31

It's all about unity. We're all going

1:08:33

to make friends. We should. It's all

1:08:36

about John Anthony West. And I didn't

1:08:38

know what I was doing. And I

1:08:40

was building my company is early on.

1:08:42

And so I found this guy through

1:08:44

marketing stuff. And it turns out that

1:08:46

he was with Berkeley School of Music.

1:08:48

And I hired him to consult me.

1:08:51

He became a great mentor of mine

1:08:53

before John Anthony West. I needed everybody.

1:08:55

He said, you need a business plan.

1:08:57

If you want to expand, you need

1:08:59

a business plan. I didn't want to

1:09:01

write a business plan. I never went

1:09:03

to school. You know. So I went

1:09:05

to him to get help to get

1:09:08

help to formulate my help to formulate

1:09:10

my business plan to formulate my business

1:09:12

plan to formulate my business plan to

1:09:14

formulate my business plan. You know they

1:09:16

call you any XT or next because

1:09:18

I'm always forward thinking I'm always thinking

1:09:20

I'm always thinking I had I was

1:09:23

just in the shower last night and

1:09:25

I was thinking any XT and Oh

1:09:27

my god, because like you spell it

1:09:29

differently and I never put two and

1:09:31

two together. I'm like, that's what it

1:09:33

is. It's it's the word fucking next,

1:09:35

written out like whatever the term is,

1:09:37

anagram or whatever. That's pretty cool. But

1:09:40

go ahead. This whole story behind that

1:09:42

too, but we don't want to get

1:09:44

off another day. Yeah, keep going. So

1:09:46

yeah, so he was like, this mental,

1:09:48

I was always kind of forward thinking

1:09:50

in a sense, thinking ahead, but he

1:09:52

really, it hit me in my early

1:09:55

20th me in my early 20s when

1:09:57

he said, See yourself two years from

1:09:59

now. yourself five years from now? What

1:10:01

does it look like? What does the

1:10:03

landscape look like? What does everything look

1:10:05

like around you? Where's music going? How

1:10:07

are you going to see that if you

1:10:09

don't know what the future looks like? Start

1:10:12

looking at trends and see what direction things

1:10:14

are moving in. Look back at the past

1:10:16

to determine the trajectory of your future. And

1:10:18

then put yourself there so that it's

1:10:20

so crystal clear in your mind, it's

1:10:22

like you're already living in that space.

1:10:25

And that's what I started to do.

1:10:27

And I could see that physical music

1:10:29

was starting to slow down and nobody's

1:10:32

buying vinyl records anymore except the purest

1:10:34

hip-hop heads, DJs and turntabless and CDs,

1:10:36

you know, downloading is starting to become

1:10:38

a thing. I could see that things

1:10:41

were going to transition. I was way

1:10:43

ahead of my time. literally like

1:10:45

10 years with the music industry and

1:10:47

the digital convergence it took place. So

1:10:49

I would start traveling. He was like, you

1:10:51

know, there's a lot of tech conferences in

1:10:54

California. So I'd start going to these tech

1:10:56

conferences. I would fly from Boston, take the

1:10:58

money I was making for my business, fly

1:11:01

out to California, never been to California, went

1:11:03

out there, started going to these conferences, and

1:11:05

it's in a tech space, and everybody's talking

1:11:07

about the future of tech. Then I started seeing

1:11:10

a void that I could fill. I

1:11:12

can merge music with tech what these

1:11:14

guys are saying in the directions going

1:11:16

in you know I started building relationships

1:11:18

and so forth and Yeah, long story

1:11:21

short I adopted that mentality inside seeing

1:11:23

myself as doing something ahead of its

1:11:25

time and I started this company and

1:11:27

the company started catching on in the

1:11:30

music industry The press releases started going

1:11:32

on in the name of the company

1:11:34

amalgam digital. I also had amalgam and

1:11:36

entertainment which was the parenting company distribution

1:11:39

company Yeah, amalgam, it's loosely connected to

1:11:41

alchemy. I've always had an interest in

1:11:43

alchemy and I chose A. It's always

1:11:45

A. A-N-X-T. A-depth initiative. A depth expedition.

1:11:47

Why A, Julian? Because A is always,

1:11:49

there's another one. First letter at the

1:11:52

top of any directory. You know, and

1:11:54

so all of this stuff in my

1:11:56

mentor was like, that's great, always picking

1:11:58

A, so you know. be at the

1:12:00

beginning. So I had this emerging company

1:12:03

and then we started signing all these

1:12:05

artists you know either up-and-coming artists or

1:12:07

getting artists that were struggling with major

1:12:09

labels had fallen off major label and

1:12:12

weren't really doing much and then making

1:12:14

them all the rage on the internet.

1:12:16

The media started calling us a powerhouse.

1:12:19

Meanwhile, I was just one guy, a

1:12:21

couple of friends working out in my

1:12:23

basement, then an attic in my house.

1:12:25

It got really crazy. I had like,

1:12:28

because my house was also my warehouse,

1:12:30

so I'd have... Pallets skids boxes of

1:12:32

records and CDs dropped off in my

1:12:34

residential neighborhood all my neighbors were like

1:12:37

what is going on with this guy

1:12:39

these big trucks would come in 16

1:12:41

wheeler trucks and drop off entire pallets

1:12:44

at a point where the girlfriend I

1:12:46

was with at the time left me

1:12:48

because she's like I can't take this

1:12:50

anymore my whole house was just filled

1:12:53

with boxes And then eventually we moved

1:12:55

out and I had a stay-of-the-art studio,

1:12:57

I had an office in Boston, in

1:12:59

fact right where the Boston bombing took

1:13:02

place, my office was right there. I

1:13:04

had another office in East Boston, and

1:13:06

then I grew out of the house,

1:13:09

I had multiple employees and interns and

1:13:11

stuff, and the companies growing, and the

1:13:13

presses all over it, and we were

1:13:15

really hot in independent hip-hop, and we

1:13:18

started catching waves to the point where

1:13:20

all four major labels have brought four

1:13:22

major labels have brought me in as

1:13:25

a and how to deal with bureaucracy

1:13:27

and all, where I had a lot

1:13:29

of flexibility as independent to do things

1:13:31

that others weren't necessarily hip to yet

1:13:34

on the internet. And so all my

1:13:36

digital strategies early on, you know, again,

1:13:38

they were noted in Billboard, Rolling Stone.

1:13:40

Everyone could see that we were the

1:13:43

future music. And so I said, again,

1:13:45

phone calls and hooking up with people.

1:13:47

I had Wycliffe Jean from the Fuji's

1:13:50

interested in my company, maybe buying out

1:13:52

the company at one point. Floyd Mayweather.

1:13:54

We get the call out of nowhere.

1:13:56

Money Floyd. Yeah, money. Money. Mayweather. In

1:13:59

fact, I say that in the video

1:14:01

with them. Actually, you probably pull it

1:14:03

up if you want. There's a video

1:14:05

you in Floyd. Go to? It's me

1:14:08

behind the camera. You hear my Boston

1:14:10

accent. Go to you. and if you

1:14:12

can, Elisie and Elisie Elisie. Elisie. Elisie.

1:14:15

Elisie. Elisie is kind of bad-ass though,

1:14:17

not gonna lie. That's like close to

1:14:19

that Calisie guy. We might need to

1:14:21

make a name change there, Elisie. Elisie

1:14:24

sounds like you're about the Merck motherfuckers.

1:14:26

Yeah, I don't know, we'll talk about

1:14:28

that afterwards. But there's a YouTube, where

1:14:31

can we find it? It's mine. I

1:14:33

own it. Oh, so I'm not gonna

1:14:35

I'm not and I'm not big on

1:14:37

ownership mentality So I don't care. I

1:14:40

take my content. Yeah, you know I've

1:14:42

never copyright striked anything. Maybe I should

1:14:44

do that. Oh, that's when I crashed

1:14:46

a Sundance Film Festival on Camelback. Okay

1:14:49

go down to and oh at the

1:14:51

end of that type in Mayweather type

1:14:53

in Mayweather. Yeah Also something's happening over

1:14:56

there Yeah, you probably take out any

1:14:58

XT because I'm not in the title

1:15:00

of any XT on this. Just amalgam

1:15:02

digital Floyd Mayweather. Also, Leslie Side Point

1:15:05

did one of those thumbnails when? Yes,

1:15:07

I put in Floyd. There you go.

1:15:09

There you go. Go to the second

1:15:11

one. No, second one down. Second one.

1:15:14

He's wearing my, the t-shirt he's wearing

1:15:16

is my company. He's gonna put the

1:15:18

mic up. All right, can you turn

1:15:21

that volume up on YouTube? Unless? He's

1:15:23

wearing the shirt. That's my record label

1:15:25

logo. This is me holding a record

1:15:27

logo. This is me having the best

1:15:30

for last, which is my man, Frank

1:15:32

Billiaire. We got products. Hold on you

1:15:34

guys. Wait right there. I'll be right

1:15:37

back. I'm sure your product we got.

1:15:39

You can go to our website. W.W.

1:15:41

Amalgam digital.com. Wait right that. Right. That's

1:15:43

cute. He's wearing the shirt. He's wearing

1:15:46

the record label. You keep your rap

1:15:48

music in these photos. We've got everything,

1:15:50

wherever you want to buy. We've got

1:15:52

t-shirts, we've got products, we've got products,

1:15:55

we sell it, you can model it,

1:15:57

whatever you want to do, hold on,

1:15:59

I'll be right now, we've got more

1:16:02

products. him a script for this? No,

1:16:04

this is what he just got off

1:16:06

the cuff on his own. Joe Biden.

1:16:08

He's holding the Joe Bucket

1:16:10

TV. Oh, he can read.

1:16:13

There it is. Oh, he

1:16:15

can read. There it is.

1:16:17

50's lion. All right,

1:16:19

that's good. That's good.

1:16:21

Joe, he can read. Remember

1:16:24

50 was like... I love it. He's

1:16:26

like... I'll challenge you to read one page

1:16:28

of hair. I can't say the full thing

1:16:30

because there's a racial context in there, but

1:16:32

I'll challenge you to read one page of

1:16:35

Harry Potter. You know what? And they'll like

1:16:37

go Floyd can't read. We just watched them

1:16:39

read on camera people. He can read. But

1:16:41

anyway, this is him pumping all your shit.

1:16:44

It's interesting. Say 50. Little known fact is

1:16:46

50's first independent CD that was in store

1:16:48

as it was you. Let me tell you

1:16:50

a quick story, right? A side story. I

1:16:52

remember sitting is just a few of my

1:16:55

friends were all sales force and we're all

1:16:57

selling music. You know, I was doing sales

1:16:59

at the time, so we'd call up stores,

1:17:01

independent stores, mom and pops, you know, Amiba

1:17:03

in California, we had stores here in Jersey.

1:17:05

And you literally, you do back then, it

1:17:07

was all done on a fax, you have

1:17:10

a fax machine back then, and you would

1:17:12

have the item, it's a subscription, the price,

1:17:14

and a catalog of items, and you fax

1:17:16

all these stores, and they put in order

1:17:18

together for your product. And we were selling

1:17:20

a lot of independent stuff, so it's stuff you

1:17:22

probably haven't heard of. You know, that was, we

1:17:24

were focused on the independent space. And I remember

1:17:27

calling stores, trying to sell this rapper from New

1:17:29

York, that was an incredible, you know, he's appearing

1:17:31

on mixtape, and I'm like, you have to get

1:17:33

this CD into your store, you know, it's the

1:17:35

new album by this, right, he's about to blow

1:17:37

up, blah, blah, blah, blah, blah, literally getting put

1:17:39

on hold, put on hold, put on hold, put

1:17:41

on hold, put on hold, put on hold, put

1:17:44

on hold, put on hold, and then you know

1:17:46

trying to talk to each store would have a

1:17:48

buyer of music and they'd be like yeah yeah

1:17:50

sure hold on you put you on hold and

1:17:52

you're sitting there you're losing time you're

1:17:54

trying to make sales nobody was taking

1:17:56

it serious I'm getting hung up on by

1:17:58

you know so we end up getting the CD

1:18:00

to Eminem's lawyer, Theo Suttermeyer, who, and

1:18:02

we knew Eminem because I used to

1:18:04

distribute vinyl records for mock Kemp, the

1:18:06

guy that put Eminem out originally in

1:18:09

like 1996-97 before Eminem blew up. We

1:18:11

distribute his vinyl records. So we get

1:18:13

the CD to Eminem's lawyer, he gives

1:18:15

it to Eminem, he's writing the Slim

1:18:17

Shady show, he doesn't have time to

1:18:19

look at it, he's like, oh look

1:18:21

at it when I get a chance,

1:18:23

ends up listening to it, and, loves

1:18:25

50 cent, the size he's going to

1:18:27

put him in his forthcoming film, 8

1:18:29

Mile, and 50 is going to have

1:18:31

several songs on the soundtrack. We take

1:18:33

that. We put that in the description

1:18:35

of the facts. Soon to be, you

1:18:37

know, in 8 Mile, about to be

1:18:39

signed by Eminem for a major label,

1:18:41

you know, they, boom, the thing starts

1:18:43

selling like crazy. It was 50 cent.

1:18:45

I was selling a 50 cents first

1:18:47

independent CD in stores. When Eminem announced

1:18:49

signing 50 cent, the only CD, a

1:18:51

50 cent, mixtape album that you could

1:18:53

find in Best-in, in Best Buy, was

1:18:55

guess who's back on full clip records

1:18:57

which was the CD that it was

1:18:59

me and like five of my friends

1:19:01

selling that CD. There was there was

1:19:03

one time that this this guy I

1:19:05

definitely am not going to name drop

1:19:07

here but there's one very random guy

1:19:09

I met through my uncle years and

1:19:11

years and years ago kept in touch

1:19:13

with him awesome dude really high up

1:19:15

dude in the music industry, but he's

1:19:17

one of the greatest all-time at town

1:19:19

evaluation and finding guys. Like if I

1:19:21

gave you the list of people who

1:19:23

discovered your fucking head would spin. But

1:19:25

I asked him one time if he

1:19:27

had a day where, you know, because

1:19:29

the way they obviously used to do

1:19:31

it and it's similar now but just

1:19:33

different medium is you know you'd have

1:19:35

all these cassette tapes and you'd go

1:19:37

through a whole library of them and

1:19:39

listen and maybe you know one you

1:19:41

listen to that we got a fucking

1:19:43

twelve hundred is someone who could be

1:19:45

something but i said do you remember

1:19:47

if there was like a day where

1:19:49

you realize you had the ear where

1:19:51

you could know in ten seconds turn

1:19:53

ten fifteen seconds turn someone you knew

1:19:55

yes or no and he said it

1:19:57

was very powerful moment. So with someone

1:19:59

like you who's been around so much

1:20:01

talent and live and I've was like

1:20:03

a real student in the game with

1:20:05

music and has seen some of the

1:20:07

greats come up where you know you

1:20:09

just talked about 50 cent you're putting

1:20:11

out like his first album before anyone

1:20:13

knows who Curtis Jackson is like did

1:20:15

you did you have the ear where

1:20:17

you knew like doesn't mean every time

1:20:19

they made it because there's a lot

1:20:21

of bullshit in the music industry as

1:20:23

we well know but like you knew

1:20:25

like yes or no can or can't

1:20:27

yes Julian how was a prodigy no

1:20:29

I'm lying the truth is I would

1:20:31

love to say yes But I would

1:20:33

be remiss if I didn't give credit

1:20:35

to all the talented people around me.

1:20:37

One of my partners, Joe, discovered one

1:20:39

of our biggest wrappers. And often, by

1:20:41

this point, I was already becoming somewhat,

1:20:43

I'm getting older, I'm becoming somewhat, I

1:20:46

grew up in the 80s and 90s.

1:20:48

That was the hip-hop I loved. The

1:20:50

street stuff wasn't so much. you know

1:20:52

what I was into and so a

1:20:54

lot of times I relied on the

1:20:56

people I was working with my employees

1:20:58

and my interns and my friends to

1:21:00

let me know you know what they

1:21:02

think was hot what they think was

1:21:04

and then I'd analyze it I would

1:21:06

say this though I can see star

1:21:08

quality star potential what do you look

1:21:10

for in star potential you just know

1:21:12

so for example what Max B he

1:21:14

would have been a star He was

1:21:16

here I would be I'd probably be

1:21:18

retired sitting on an island somewhere drinking

1:21:20

little pink drinks with an umbrella if

1:21:22

Max B didn't go to prison We

1:21:24

would have I would have got a

1:21:26

multi million dollar deal from a record

1:21:28

label because I had him in the

1:21:30

contract for management He was signed to

1:21:32

the label we would upstreamed into a

1:21:34

major So many major icons, you know

1:21:36

are influenced by him when he walked

1:21:38

into a room. I didn't even have

1:21:40

to hear his music When he walked

1:21:42

into a room, he lit up the

1:21:44

room. And he gave equal attention to

1:21:46

everyone in the room. So it doesn't

1:21:48

matter if you're the shy, you know,

1:21:50

socially awkward person. He went around and

1:21:52

made everyone feel spectacular. Everyone just loved

1:21:54

this guy. He was funny, he was

1:21:56

enthusiastic, his personality. He had star quality.

1:21:58

Everything gravitation rotated around the star. So

1:22:00

how do you know when everything is

1:22:02

rotating around something, when something is

1:22:04

that magnetic, it can pull you in?

1:22:06

You know, and so I can see star

1:22:08

quality, but then when you hear his

1:22:11

music, you're just like, whoa, this is

1:22:13

something different, this is incredible. And so

1:22:15

yeah, in a sense, you know, I

1:22:17

was basically putting out stuff that I

1:22:19

liked. I was finding older wrappers and

1:22:21

reissuing them. You know, another one from

1:22:23

Jersey, sure, you know, Norty by Nature

1:22:25

is, right? Of course. Tretch, OPP. Yeah.

1:22:27

So I used to distribute the Norty

1:22:29

by Nature out, the CD, putting in

1:22:32

the stores, and I was gonna sign

1:22:34

Tretch. to his debut solo album Ogeology. I

1:22:36

drove all the way from Boston to Jersey.

1:22:38

Tretch had me in his living room sitting

1:22:40

there. I was, before I signed Joe Budden,

1:22:42

I was explaining the future of music and

1:22:44

how everything was going to be digital and

1:22:46

how my company Amalgam Digital was going to

1:22:49

change the landscape of music. Tretch was blown

1:22:51

away right then and he was down. The

1:22:53

problem is when his lawyer got involved it

1:22:55

never came into fruition and the deal myself.

1:22:57

But the whole point is like I've always

1:22:59

been a like I've liked putting out what

1:23:01

I liked. I love Tretch. I thought he

1:23:04

was an incredible lyricist. You know, you're not

1:23:06

with OPP and hip hop or all that stuff.

1:23:08

And so it was exciting for me to put

1:23:10

out or try to put out albums of artists

1:23:12

that I grew up on. And then also to

1:23:15

try to develop new ones, but yeah,

1:23:17

I'm not going to say that I

1:23:19

was the guru who could instantly recognize

1:23:21

talent I will say that I'm like a hip-hop

1:23:23

scholar in a sense And I know music

1:23:26

and I know what I like and I

1:23:28

just go off You know what I like

1:23:30

naturally and also when I'm being informed and

1:23:32

I make conscious decisions I use discernment and

1:23:35

then you when you know There's a knowing

1:23:37

when you know you know it's not always

1:23:39

an exact science You know because you try

1:23:41

to replicate it We've brought up new artists

1:23:43

and we try to replicate it and you

1:23:45

can't some people just have it They have

1:23:47

that it factor. There's something about them that

1:23:49

distinguishes them from all of their contemporaries and

1:23:51

so it's the way they make you feel

1:23:53

like you describe Max B going around and

1:23:55

being magnetic and everyone's kind of gravitating some

1:23:57

people are like that other people there's just

1:24:00

There's just the thing you know, there's there's

1:24:02

the thing about them where you're like, you

1:24:04

know And it exists across gender for whatever

1:24:06

reason you're like I can't take my eyes

1:24:09

and in the case of music also ears

1:24:11

Off of what this person is doing and

1:24:13

saying or performing or whatever like there's just

1:24:15

something there You know the way that they

1:24:18

work or room, however they do it. And

1:24:20

sometimes it's like, that's a crazy thing. It

1:24:22

can be the opposite. It can be someone

1:24:24

who is not magnetic. They're actually like very

1:24:26

insulated and not, you know, not extroverted or

1:24:29

whatever, but there's just something about them where

1:24:31

you like they're mysterious. You want to know

1:24:33

more. And there's something magnetic about that too,

1:24:35

for sure. And there's a whole science with

1:24:38

that that goes in the marketing, right? Mystery

1:24:40

creates attraction. Simple simple formula. We as humans

1:24:42

want to know what we don't know. We

1:24:44

want what we don't have. You want the

1:24:46

girl. You get in a relationship with the

1:24:49

girl. And you don't want that anymore. Or

1:24:51

vice versa. Or we think we never had

1:24:53

money. We think we want money. We think

1:24:55

we want money. We think we want money.

1:24:58

And then when we have all the money

1:25:00

in the world, and we use it in

1:25:02

the wrong way, and then we realize money

1:25:04

isn't everything. And then we realize money isn't

1:25:07

everything. Yeah, and when we talk about star

1:25:09

quality, Floyd Mayweather is a classic example. He

1:25:11

is a star before the boxing in the

1:25:13

incredible physique and skill level. his personality the

1:25:15

guy lights up a room like what you

1:25:18

seen in that video no that was Floyd

1:25:20

in the moment I was like Floyd I

1:25:22

got to do something for amalgam digit so

1:25:24

throw the camera on baby let's go he's

1:25:27

grabbing it he puts the shirt on right

1:25:29

away he's wearing it he puts the shirt

1:25:31

on right away he's wearing my company shirt

1:25:33

you hear me to begin a video I'm

1:25:35

like money weather you can hear the Boston

1:25:38

accent he throws everything on and he just

1:25:40

starts doing everything I didn't pay him for

1:25:42

it I didn't ask for it I didn't

1:25:44

ask for it we did ever relationship we

1:25:47

did ever relationship we did a relationship we

1:25:49

did have a relationship he was Floyd I

1:25:51

He was interested. We got the phone call.

1:25:53

Hey, Floyd wants to work with you guys.

1:25:55

Floyd was interested. We're told. that Floyd was

1:25:58

in the beginning is that Floyd was interested

1:26:00

in buying out amalgam digital, buying the company

1:26:02

because he had an artist freck billionaire and

1:26:04

we were blowing up and we were doing

1:26:07

the digital stuff and it was new, it

1:26:09

was innovative at the time. So Floyd had

1:26:11

an interest in the brand and then I

1:26:13

think what he wanted to do is have

1:26:16

me go work for his filthy rich, he

1:26:18

had a vanity record label, but he didn't

1:26:20

really have music industry people running it. So

1:26:22

he wanted somebody who was up and coming

1:26:24

and had vision a pioneer to come in

1:26:27

and do that So we went to work

1:26:29

with him for a while I was in

1:26:31

my office in Boston and they're like Floyd's

1:26:33

on the phone And he wanted us to

1:26:36

help with his artists. That was his main

1:26:38

thing Freck billionaire was his artist. He's from

1:26:40

Philly And his Vandy record label is filthy

1:26:42

rich records. And I remember going with them,

1:26:44

traveling, there'd be nights we'd go in the

1:26:47

club with Floyd, he'd bring a brick of

1:26:49

cash. I'm talking $100,000, $10,000, and just throw,

1:26:51

he'd drop 10K like nothing in the club

1:26:53

and everybody scrambles and make it rain. You

1:26:56

know, everybody would run and pick up the

1:26:58

money and it was all a promotional effort

1:27:00

for his artists and then he did that

1:27:02

big tour the one he was someone in

1:27:04

the video with Keisha Coles It was Drake's

1:27:07

first big US tour. Nobody really knew who

1:27:09

Drake was yet aside from his acting career

1:27:11

and I was there I was front row

1:27:13

center, the grassy. Yeah, phenomenal. I remember the

1:27:16

old old the grassy before Drake. I never

1:27:18

watched it. He did get shot on the

1:27:20

grassy, so you can't say he's a studio

1:27:22

gang. He can't say he's a studio gang.

1:27:25

He got a. He got a. Yeah, I

1:27:27

remember seeing that episode. I never watched that

1:27:29

because it was like after my time. I

1:27:31

just remember hearing about it. Yeah, not my

1:27:33

thing. Not my thing, Julian. But yeah, you

1:27:36

know, and so I literally went to Vegas

1:27:38

and we stayed with Floyd for a while

1:27:40

and I did the whole tour. We also

1:27:42

toured the US with Floyd and... Floyd is

1:27:45

an incredible individual. I got to the point

1:27:47

though where I realized my company was emerging

1:27:49

and I saw a big potential and I

1:27:51

didn't want to just sell out cheap and

1:27:53

I didn't entirely trust Floyd. I felt like

1:27:56

I'd be killing my baby if we did

1:27:58

do something with Floyd like that. Why? Floyd

1:28:00

is... is unpredictable. I remember just

1:28:02

some instances, you know, like I had

1:28:04

my intern with me one time and

1:28:07

we were behind stage in the arena

1:28:09

and we were going with Floyd in

1:28:11

his entourage and Floyd in his entourage

1:28:13

and Floyd said, yeah, turn the cameras

1:28:15

on run. So I'm telling the intern,

1:28:18

put the camera on, film, everything. You

1:28:20

know, Floyd tells me and I tell

1:28:22

them. And then when we get the

1:28:24

security at the arena, it's like, absolutely

1:28:27

no camera, it's scared my intern. And

1:28:29

that was the first thing. I mean,

1:28:31

one time he turned around so quick,

1:28:33

the kid thought that Floyd was gonna

1:28:36

hit him. And so he's just so

1:28:38

fast and like very impulsive. Yeah. It

1:28:40

made me feel uneasy about, you know,

1:28:43

any like doing something like that with

1:28:45

him. But what I did gain, on

1:28:47

a positive side, what I took away

1:28:49

from Floyd is the mindset of a champion.

1:28:52

What I've come to learn with

1:28:54

Floyd is that he is so

1:28:56

strongly convinced, convicted. that he's unbeatable.

1:28:59

Floyd believes he is untouchedable at

1:29:01

that time at least. And for

1:29:03

me I realize there's such a

1:29:05

power in that conviction that if

1:29:07

you can believe in yourself that much, if

1:29:10

you know in your heart of hearts, if

1:29:12

you visualize it and see it, you can

1:29:14

be it. And also, and this has to

1:29:16

be said, and it needs to be said

1:29:18

about Floyd is, and we're talking about him

1:29:21

as a boxer right now, dude worked his

1:29:23

ass off. He did. That motherfucker. put

1:29:25

the time in and he's the greatest

1:29:27

defensive fighter I've ever seen. I've never

1:29:29

ever seen a guy in a ring

1:29:31

who is more untouchable than him. Getting

1:29:33

to him is, I mean you have a

1:29:35

better chance of fucking breaking into the

1:29:37

palace in North Korea. then get into

1:29:40

that fucking guy and that's from hours

1:29:42

and hours and days and days and weeks

1:29:44

and weeks and months and months and years

1:29:46

and years and years of fucking grinding like

1:29:48

a dog and working you know like people

1:29:50

get upset at him for some of the

1:29:52

fights because they're boring and I'm like as

1:29:54

someone who loves boxing I watch it I'm

1:29:57

not bored at all because I'm like this

1:29:59

guy is fucking footwork. Oh yeah.

1:30:01

Is hand movement on defensive

1:30:04

position? It's like, whoo! You know and I

1:30:06

just I got a lot of respect for that, but

1:30:08

you're absolutely right He there is something to be said

1:30:10

for the mentality like I've listened to videos before where

1:30:12

he's talking to himself while he's training He's like I'm

1:30:14

a king. I'm God. No one can stop me. I'm

1:30:16

the king. I'm the man on top of it. You'll

1:30:18

just say over it for hours and hours and hours

1:30:20

and hours training Affirmations and it means something it means

1:30:22

something absolutely so you're like living with Floyd you've been

1:30:24

it you've been it you've been around the block doing

1:30:26

all the block doing all the block doing all the

1:30:28

block doing all this stuff doing all this stuff doing

1:30:30

all this stuff and what like doing all this stuff and

1:30:32

what like doing all this stuff and what like No, all

1:30:34

that's gone. I far removed

1:30:36

myself from the music industry.

1:30:38

But you're still on the YouTube

1:30:40

channel. No, I don't, we don't have

1:30:43

access to, so there was a whole,

1:30:45

no, actually I do still have access

1:30:47

to, nothing's, it's defunct. It's part of

1:30:50

record label, it's defunct. So, yeah,

1:30:52

oh, so actually, yeah, how's the YouTube

1:30:54

thing right? I don't know, anyway,

1:30:56

I'm so disconnected from all the

1:30:58

music stuff around 2012. I left all

1:31:01

of that behind, right? Is there a

1:31:03

moment that caused that? There were a

1:31:05

lot of moments to cause that. There

1:31:07

were a lot of big financial issues like

1:31:09

I said we invested a quarter of a

1:31:11

million dollars into Max B and then he

1:31:14

went to prison There was the big fallout

1:31:16

with Joe Budden Joe Budden in the game

1:31:18

basically ripped me off for $80,000 and Joe

1:31:20

Budden admits this on his podcast in the

1:31:22

last couple of years He admits they ripped

1:31:24

you on the last couple of years. He

1:31:27

admits they ripped you off. Oh yeah, he

1:31:29

talked about on his podcast. He talks on

1:31:31

go over there and pay him a visit

1:31:33

Let's a visit I would get back and

1:31:35

train if me and Joe could finally screw.

1:31:37

Now, ultimately, honestly, I'll, you know, in

1:31:40

full-disclosed, Julian, I don't think violence is

1:31:42

a good resolve for anything. I agree

1:31:44

with you. I think I have appreciation

1:31:46

for the sport, gentlemen, squaring off. I

1:31:49

have appreciation for that. I have appreciation

1:31:51

for the sport. Gentlemen squaring off. I

1:31:53

have appreciation for that. I have appreciation

1:31:55

for that. I feel like Joe might

1:31:58

give you your 80K, though today. You can

1:32:00

go talk with him. You know what I

1:32:02

mean? Let's go talk to him. Let's go

1:32:04

talk to him. Again, the ring if Joe

1:32:06

wants it. And it doesn't even be in

1:32:08

a ring. We go down, have a drink.

1:32:10

Seems like a nice guy. We can wrap

1:32:12

battle too if he wants, whatever he wants.

1:32:15

Oh, you wrap out with him.

1:32:17

That's funny. Yeah, so I moved

1:32:19

away from the music industry. Ultimately,

1:32:21

I got so disenfranchised it,

1:32:23

I felt like I was becoming someone

1:32:25

that I wasn't, chasing money. I

1:32:27

was always interested in this other

1:32:29

stuff, ancient civilizations and understanding who

1:32:31

we are as a people, you know, the deeper

1:32:33

aspects. So then I started, used the last

1:32:35

of my money to start traveling the world.

1:32:37

I did a lot of philanthropy in the

1:32:40

end. I started giving back. I realized, man,

1:32:42

I made all this money, but I want

1:32:44

to give back. I started investing in like...

1:32:46

Not investing, but giving money to small businesses,

1:32:48

people like young entrepreneurs, I want to help

1:32:50

them out. And then I used my last

1:32:52

pennies literally to travel the world. I went

1:32:54

on this soldier. And so you're talking about

1:32:56

what's your defining point. It was at this

1:32:58

time where I want to pursue my pension

1:33:00

for exploring ancient civilizations in the world's mystery

1:33:02

tradition. So I started traveling around the

1:33:04

world and that's when I started taking

1:33:07

this stuff more serious. I'd always been

1:33:09

into it. But that's when I started

1:33:11

like documenting, reading, reading, reading, researching, researching

1:33:13

and so forth. a relationship with

1:33:15

John Anthony West? Like how did

1:33:17

that come about? Yeah, that's a

1:33:19

good question. And that speaks to

1:33:22

what DeDunking Dan was trying to

1:33:24

call me out on Twitter, suggesting

1:33:26

that it's staged, that I didn't

1:33:28

stop calling John Anthony West my

1:33:30

mentor until after he passed, until

1:33:32

after he transitioned. However, the evidence

1:33:35

is there. He says, nowhere did I

1:33:37

do that. You could go on my

1:33:39

YouTube channel and see my old podcast

1:33:41

with John two years before he passed,

1:33:43

where I'm literally, I used to have

1:33:45

a podcast. And my first guest was

1:33:47