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Why Influencers Should Pay Attention to Word Choice

Why Influencers Should Pay Attention to Word Choice

Released Monday, 16th September 2024
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Why Influencers Should Pay Attention to Word Choice

Why Influencers Should Pay Attention to Word Choice

Why Influencers Should Pay Attention to Word Choice

Why Influencers Should Pay Attention to Word Choice

Monday, 16th September 2024
Good episode? Give it some love!
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The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.

Hosted on Acast. See acast.com/privacy for more information.

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Knowledge at Wharton

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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.

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