In this episode, Ben sits down with Eleanor Hudson, Head of Ecosystem at Fabric Ventures, one of Europe's leading Web3-native VC firms. Together, they explore Eleanor’s journey into the Web3 space, her experience supporting founders to find product-market fit, and her unique perspective on the convergence of blockchain and AI.

Ben and Eleanor dive deep into what it takes to build in Web3, the challenges of hiring for a Web3 business, and how to effectively communicate the value of Web3 products to both technical and non-technical customers. Eleanor shares her insights on the cultural aspects of Web3, explaining how events and hands-on experiences are essential for people to truly understand the mission and technology behind blockchain projects.

They also discuss the evolving Web3 event scene, the importance of community-building in the space, and how both founders and VCs should approach networking and relationship-building at conferences.

This episode is packed with valuable insights on what it really takes to build a successful Web3 company, from navigating the startup landscape to fostering an ecosystem of innovation.