Tip of the Week - The Importance of Optimizing for Cost Keywords [Case Study] - https://www.sterlingsky.ca/cost-keywords/ 

TL;DR:

• Google LOVES numbers so including them on your site increases your chances of ranking higher.
• Optimizing for cost keywords increases rankings, increases traffic, and brings in conversions.
• Your competitors are likely already doing this and reaping the benefits, so you should too!

Chris’ Links

• Happy 15th birthday to Google Maps, the company's second most important product  (3 yr old article)
  • https://searchengineland.com/happy-15th-birthday-to-google-maps-the-companys-second-most-important-product-328744
• Google is holding an event about search and AI on February 8th - The Verge
  • https://www.theverge.com/2023/2/2/23583701/google-search-ai-event-february-maps 
• How to Block ChatGPT From Using Your Website Content - Roger Monti via SearchEngineJournal.com
  • https://www.searchenginejournal.com/how-to-block-chatgpt-from-using-your-website-content/478384/
• Advanced image SEO: A secret manual - Chris Silver Smith - SearchEngineLand.com 
  • https://searchengineland.com/advanced-image-seo-secret-manual-392632

Carrie’s Links

• Yahoo is making a return to search - SterlingSky.ca 
  • https://searchengineland.com/yahoo-is-making-a-return-to-search-392341 
• What Could AI for Local Search Look Like? - LocalSEO Guide
  • https://www.localseoguide.com/what-could-ai-for-local-search-look-like/
• Moving company tried to block negative reviews with '$2,500 per day' threat: prosecutors | Fox Business 
  • https://www.foxbusiness.com/markets/moving-company-tried-to-block-negative-reviews-with-2500-per-day-threat-prosecutors
• BrightLocal: Live Google Business Profile Audit with Colan Nielsen - Watch on: February 14, 2023 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
  • https://www.brightlocal.com/webinars/live-gbp-audit-colan-nielsen/ 
• Aaron Weiche Webinar - Feb 15 at 12 ET - The Need for Leads
  • Localu.org/leads
• LocalU - April 26 in Dallas
  • https://localu.org/upcoming-events/dfw-23/ 

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