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In this episode of Lead On Purpose, I sit down with Grace Andrews—global brand strategist, digital creator, and right hand to one of the most influential entrepreneurs on the planet, Steven Bartlett.

At just 27, Grace has helped shape The Diary of a CEO into a global media force. But what’s even more impressive? Her ability to distill complex brand and content strategy into tactical, human language—and deliver it with heart.

This conversation is part masterclass, part behind-the-scenes access, and part reminder that being “too obsessed” might just be your superpower.

What You’ll Learn in This Episode:

• Why your personal brand is your digital reputation—and how to shape it with intention.
• The three metrics Grace obsesses over (and why “likes” aren’t one of them).
• How to create content people actually care about (hint: it's not about you).
• The secret to building a team that thrives on pressure, pace, and purpose.
• Why naivety—not experience—was the secret ingredient to building a global podcast empire.
• How to turn a podcast (or any piece of content) into a media flywheel.

Why You Should Listen:

Grace is rewriting the rules of brand building—by actually playing the long game. She’s not following trends, she’s creating them. She’s not trying to be everywhere—she’s focused on being essential.

Whether you're a founder, a marketer, a content creator, or someone trying to get your message to land—this episode will give you the clarity, tools, and mindset to show up online with purpose, strategy, and soul.

And if you’ve ever thought “I don’t have time to post”—Grace has a few thoughts for you.

This episode isn’t just about social media. It’s about attention. And if you want to earn it, this conversation is unmissable.

This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz

• Connect with Grace on LinkedIn here - https://www.linkedin.com/in/grace-andrews1/?originalSubdomain=uk
• Connect with Grace on Instagram here - https://www.instagram.com/the.socialclimber/?hl=en

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Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/

James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and

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