It is no news that organizations today are still having challenges with data adoption. 

However, one important factor that often goes undiscussed is the lack of focus on the end user experience while designing and building data products.

But, imagine if every data team had a UX designer. Imagine if we began treating data as any other product. Imagine if we began applying traditional UX design principles to our data in order to create more actionable experiences. 

As UX Design Lead at Visa and former Design Lead of Data Strategy and Transformation at USAA, Ally Margain, knows the impact of this approach better than anyone.

Prior to her new role at Visa, Ally played a role in leading the transformation of internal enterprise data experiences, processes and data literacy products at USAA – making data human and accessible so their employees could make more swift, data-informed decisions. 

Earlier in her career, she exercised a different creative muscle working at a Hispanic market Ad Agency — working on accounts like Yoplait, Totino’s Pizza and Western Union as Art Director. 

In this episode, Ally shares how to re-energize data & analytics experiences and improve adoption through human centered design. 

She also discusses:

• The role of a UX designer
• How to apply human-centered design to data
• Thinking about data as a product
• How to build "data" personas
• Why data needs a rebrand
• How to leverage design systems for scaling data initiatives
• The ROI of hiring a UX designer for your data team

If you want to hear more, subscribe to Leading with Data on Apple Podcasts, Spotify, or here.

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