The Asia Pacific region is a powerhouse of growth and opportunity, and for communication professionals, that means a lot of exciting trends to watch. In this episode of Less Chatter, More Matter, we share key insights from the IABC Asia Pacific Fusion 2025 Conference in Manila.

We dive into the five biggest trends shaping the future of comms and PR in the region, such as how the conversation around AI is shifting—no longer just about tools, but about ethics, accountability, and the economic impact. Change remains a constant, but the real challenge now is tackling change apathy. How can communicators re-engage employees and drive meaningful transformation?

We discusses how professional communicators can step up to support and guide them. The importance of local representation in media and comms also takes center stage, highlighting the need for on-the-ground professionals to uncover authentic stories. We also explore the research behind some key trends and what can be done to support women in the profession.

If you’re a comms pro, change manager, or PR consultant, this episode is packed with insights to help you navigate the evolving landscape. Tune in now!

Links mentioned in this episode:

• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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