0:01

Hello and welcome to the let's Get Visible

0:03

show , the podcast for ambitious

0:06

female leaders , ceos , founders

0:08

and entrepreneurs who are ready to take

0:10

their personal and business brand

0:12

to the next level . I'm Janine

0:14

Coney , your personal brand marketing

0:17

and business strategist , and

0:19

here we cut through the noise and focus

0:21

on what really matters Me

0:24

and my guests , delve into the strategies

0:26

and insights and the real stories

0:28

that will help you stand out

0:30

and drive the results that you want . So

0:33

if you're ready to make your mark and elevate

0:35

your visibility , you're in

0:37

the right place . So let's

0:39

get going with the next episode . Hello

0:43

and welcome back to the next episode

0:45

. Today , I'm joined by Donna . Donna

0:48

helps passionate business owners create

0:50

and launch their own podcasts

0:52

. She is the podcast host

0:54

of the Mindset and Action podcast

0:57

and she is an absolute

0:59

goldmine of information

1:01

regarding launching

1:03

a podcast , elevating your podcast

1:06

and getting your podcast as visible

1:09

as possible . So let's

1:11

dive straight in with today's episode and

1:13

let me introduce you to Donna . So

1:16

Donna welcome to the let's Get Visible

1:18

podcast . I've been really

1:20

excited about this one . I have so

1:22

many questions for you . I'm

1:25

really excited to be here , so welcome

1:27

. So before we dive into that , obviously

1:30

I've just done a short introduction about

1:32

you , but I'd love you to introduce yourself

1:34

to the audience today .

1:36

Okay , so my name is Donna and

1:39

I am a podcast host

1:41

and mentor . My podcast is called

1:43

the Mindset and Action Podcast

1:45

, and if you search for it , use the ampersand

1:47

instead of and on Apple , because

1:50

otherwise you won't find it , which

1:53

is a bit of a problem for me , but I

1:55

prefer the ampersand to the word . So

1:57

yeah , mindset and action , and

1:59

it's a podcast to help you grow and streamline your

2:01

business , and we focus on mindset , audience

2:03

building , productivity and planning . So

2:05

that's the podcast , and then I mentor

2:08

people who want to start a podcast

2:10

, because one of the things that I

2:12

found when I started my podcast , and one

2:14

of the things that I talk about all the time , is the fact

2:16

that you don't know what you don't know , and

2:18

it's very easy to go and search for the things that you

2:20

think you need when you're going to start a podcast

2:23

, but there's lots of stuff that you don't realize that

2:25

you need , or that you think you need

2:27

and you don't actually need , and so I

2:29

help people to go from idea

2:32

to publication on their podcasts

2:34

.

2:35

Amazing . I've got so many

2:37

questions for you that we want to unravel

2:39

today and give people some insights

2:42

as well , to help them . Now I

2:45

have been a podcaster for

2:47

a good three , four years , but what

2:49

is so shocking in that is how many

2:51

times I've picked it up and put it down . Picked

2:53

it up , put it down and then deleted episodes

2:56

when things have changed , which , looking back , maybe

2:58

I shouldn't have done so . I

3:00

mean mine . This one when we are recording

3:02

is about only 45

3:05

, 46 . However , I've done more

3:07

than that . However , I've learned quite a lot over

3:09

the years , but things have changed so much

3:11

. But what I'm intrigued

3:13

to know before we delve into the world of podcasting

3:16

is how did you come into this ? Because

3:18

obviously podcasting has only been big over the

3:20

past maybe four or five

3:22

years . It's really , really exploded . I

3:26

know it's been about before that , so tell me

3:28

about how you come about to being a

3:30

podcast host yourself

3:33

and now a mentor .

3:35

So for me , podcasting

3:37

has been around for the last 10

3:39

years in my world , but it's actually over

3:41

20 years old now in reality

3:43

reality , uh , but it obviously it

3:45

started in America , so over here in

3:47

the UK it really took

3:50

off in the pandemic . It really did um

3:52

, and so that was great to see from

3:55

that perspective , to see it grow and to see a

3:57

new audience come about . In the UK

3:59

, I think we're about sixth in the

4:01

world on listenership for podcasts

4:04

, so we're still quite . You know , we're not

4:06

usually in things like that are

4:08

worldwide . We're quite close to the top

4:10

in a lot of things , but podcast

4:13

listenership we're still quite low on the totem

4:15

pole . So I always see that as a good thing

4:17

. There's lots of room to grow . But I

4:19

started I first

4:21

heard a podcast back

4:23

10 years ago , 2014

4:26

. I was following a lady who some

4:28

of you may know called Jasmine Starr , and

4:32

I had followed her from the beginning of her career

4:34

Well , not from the very beginning , but when she started

4:36

to teach photographers about

4:38

photography , wedding business . I was

4:40

a wedding photographer at the time , so I

4:42

was following her because of that . I was a wedding photographer

4:44

at the time , so I was following her because of that . She then went on to Amy Porterfield's

4:47

podcast and told her audience

4:49

being me that she

4:51

was on it and

4:56

I started listening to it . And so I started listening

4:58

to Amy Porterfield's podcast when she was on like episode 45 , somewhere

5:00

around there and she's now on episode 600 and something

5:04

. So , and she's now on episode 600 and something . So I've been listening

5:06

to her for a long , long time and

5:08

I'd always assumed podcasting

5:10

was that thing . That was

5:12

like a radio show . So you needed a studio

5:15

, you needed producers , you know

5:17

it needed all of this stuff . I

5:22

had no idea you could do it from your own home until Amy started opening up a

5:24

bit more about it . And then , when

5:26

I started my business in 2020

5:29

, I decided that

5:31

I was going to use podcasting

5:33

because when I was a wedding photographer , I had a blog I'm

5:36

what I call , and I've dubbed it . I

5:38

think like I should go and do a trademark

5:41

on it , or something is keyboard dyslexic

5:43

, right . Do a trademark on it , or something is keyboard dyslexic , right . So

5:45

I can . I can spell perfectly fine with pencil and paper

5:47

, but you give me a keyboard and

5:49

one or other is working

5:51

faster than the other and I always misspell

5:54

words . So one of the best ones that I

5:56

misspell is Christmas . I cannot

5:58

spell Christmas to save my life

6:00

on the keyboard . If I'm just mid-typing , if I

6:02

focus , yeah , but if it's just in

6:04

a sentence , I'm always going to spell it wrong , and

6:07

the simple

6:09

three-letter word and the E and the H are

6:11

always the wrong way around when I type it

6:13

. So I thought I can't be doing

6:15

with a blog , I'm going to do a podcast . And

6:18

so , yeah , in 2020, . I

6:20

started my podcast April 16th

6:22

, I think it was , and I've done

6:24

an episode every week since

6:26

then , with

6:29

the exception of two weeks over Christmas , which I give people grace that

6:31

they're not going to want to listen to me and I

6:33

can spend time with my family and

6:36

then this year I started doing two episodes a

6:38

week , so we've shot up a little bit

6:40

on the number . I'm on episode 265

6:45

now .

6:45

I I think that's a commitment to

6:47

a week , though .

6:48

That's the commitment well , I

6:50

have a mini episode on

6:53

Monday which is a mindset episode , so it's

6:55

10 minutes . Um , and

6:57

I use I use my guests for

6:59

that . So we do a 10 minute mini mindset

7:01

on a Monday and then we have a full episode

7:03

. So I record that with my guests in one hit

7:06

. And then my solo episodes

7:08

are every other Thursday and on the Monday

7:10

I have my friend and coach

7:12

, viv , come in and do a 10 minute and

7:15

we record four at once . She

7:17

comes in for an hour we do it for and

7:19

then I just edit those , so they're 10 minutes

7:21

, and then my Thursday episodes are between 30

7:24

and an hour , depending on the guest

7:26

and what we're talking about .

7:28

Wow , but the thing is , what I love there

7:30

is is the consistency

7:32

me being a

7:34

personal branding and talking to people about consistently

7:37

what I've been consistent is consistently

7:39

shite . I've

7:45

been consistently inconsistent

7:47

with my podcast , um , and I

7:49

think I've gone through phases where I've fallen in and out

7:51

of love with it , but I also think , because

7:53

my business changed , I

7:55

took a bit of a break from it , um . However

7:58

, it's still something that I've always come back

8:00

to and I really love and I'm very , very

8:02

committed to it again going

8:04

forward . But so obviously

8:07

you've taken there's from

8:10

2000 to now 2024

8:13

. What's been your biggest learnings in

8:15

that time ? I've got so many questions I want to ask

8:17

you I'm trying to get them in a logical order in my brain so they

8:19

don't come out all over the place , so

8:21

when people listen back to this so

8:23

when you started , what fears did you

8:25

have because we both know that that's

8:28

one of the biggest obstacles for people

8:30

what fears did you have and how

8:32

long did it take you to build up the momentum

8:34

?

8:35

I think it took a while . So

8:37

for me , I think my biggest fear

8:40

wasn't around hitting the record

8:42

button , which I think for most people

8:44

it is , and I didn't really

8:46

understand that . Excuse me if you can hear my

8:48

cat meowing in the background . Sometimes

8:51

noise reduction works , but often it doesn't

8:54

. So for me it wasn't

8:56

around that , because I love to talk

8:58

, so and I've got no issue with talking

9:00

, and the fact that I don't have to be camera ready for podcast

9:03

is like a-okay with me , so

9:05

like good to go . But

9:07

my fear was more around

9:09

the listenership like will I get anybody

9:11

listen to me ? Like is it just going

9:13

to fall on deaf ears . And

9:16

I struggled

9:18

in the beginning because there isn't a lot

9:20

of people that talk about their numbers out there , which

9:22

is why when I talked to people on my

9:25

mic action podcast , which is the second

9:27

podcast I started back in January

9:29

about podcasting it's a seasonal

9:31

one though I

9:34

ask them about their numbers because

9:36

I think it's really important for people to realize

9:38

that it's not about that number

9:41

. It's not like you hear , um

9:44

, like amy porterfield she get

9:46

her . Aim was a million downloads in a month

9:49

and you think , if so , if you

9:51

get 10 downloads on your first

9:53

episode , which was me , you

9:55

think , oh my gosh , there's no point . Why

9:57

should I even bother doing this ? And that's

10:00

. It's not a fair comparison

10:02

and there's so many things within downloads

10:05

that makes it so it's a number

10:07

that shouldn't matter . It really is a vanity

10:09

metric when it comes to looking for big

10:11

download numbers , because you want people

10:13

really taken much notice

10:15

at all . I'm quite obsessed

10:18

with my numbers , yeah .

10:20

I mean exactly . I mean I am

10:22

generally , generally , but I just

10:24

haven't . It's been maybe it started more

10:26

of a passion project , I don't know , but

10:28

it's not something I obsess over and

10:30

think I just , you know , if I've

10:32

talked to some people and some people have listened to

10:34

it , then I think that's brilliant , yeah .

10:36

Yeah , and that's how I wish more people

10:39

would come to it . But they often think that

10:41

they need to have these big download numbers

10:43

. And it's not about the download numbers , because

10:45

what I always tell people is you can listen

10:47

to a podcast without downloading it , and

10:49

, in fact , most platforms . Apple

10:52

used to have it that , um , if

10:54

you subscribed to a podcast

10:56

, they would automatically download those

10:59

episodes for you , so they

11:01

would be in your app , um

11:03

, and then , if you hadn't listened for a while , it would pause

11:06

it and it'd let you know the next time you went

11:08

to listen . Oh , we paused downloads on this . Do you want to restart

11:10

it again Now ? They don't do that . So

11:13

you can listen to podcast episodes . It doesn't

11:15

mean you've downloaded it . So I listen through

11:17

GoodPods and if you download it , yeah , you

11:19

can listen to it when you're offline , but if

11:21

I'm in the car and I'm listening , I haven't

11:23

downloaded that episode , so that's not showing

11:26

up for the podcast host no

11:28

, I don't think I ever download any really

11:30

.

11:30

I mean , yeah , maybe if I'm going away and I'm that

11:32

interested , but generally for me a podcast

11:34

like is a one-time listen . Yeah

11:36

, so , unless I'm going to lose my wi-fi and I

11:39

want to download it for something to listen to , exactly

11:41

going on a long run , or something other

11:43

than that no , it's not a download but

11:45

it might be a subscribe and it will definitely

11:47

be a go back . Yeah , I mean

11:49

, don't you just love podcasts for the fact

11:51

, so you can take them anywhere with you ? Yeah

11:54

, listen in the car . Um

11:56

, you know , on a run , I love nothing more than the podcast

11:58

when I'm out on a run .

11:59

Now , yeah , which is why it's so

12:01

important for us not to get hooked up on

12:03

that download number and different

12:06

apps showed it . And the thing is is you

12:08

could get really like it could be a whole job

12:10

, just like keeping those , because

12:12

, although your host will generally

12:14

keep an overall download

12:16

number , that's the download number

12:19

, whereas if you go into Apple

12:21

console in there it will show

12:23

you how many people have pressed play , how

12:25

many people have listened to it all and

12:28

how many downloads you've got . So it breaks it down

12:30

a bit more . But not everybody listens

12:32

on Apple . Lots of people listen on Spotify

12:34

, I listen on GoodPods , so it's not

12:37

a true . You're not ever

12:39

getting a true idea of

12:42

the numbers there

12:44

. So you can't really have that KPI in your

12:46

business like I want to hit this many , I want

12:48

this many listeners , because you really can't tell

12:51

what those numbers are . So

12:53

you have to have a different way of measuring it , which is

12:55

where freebies and email list

12:57

building comes into

13:00

.

13:00

Podcast it becomes . Also

13:02

, it's a I'm I not

13:04

going to say it's free , because there are parts of podcasting

13:07

now that you have to pay for we'll come on to

13:09

that in a bit but in a sense

13:11

it's a way for you to build

13:13

your brand , one of the easiest ways for

13:15

you to build your brand and advertise what

13:17

you're doing . You're kind of missing

13:20

a trick now if you don't use

13:22

your podcast as well , with segments

13:24

within it , to promote something

13:27

that you've got coming up . Don't

13:30

get me wrong , you don't want to turn it into

13:32

like a , an American TV

13:34

advert . It's just like

13:36

, goodness me , is there any content in here

13:38

? However , I think to

13:40

begin with , people or

13:43

let's I don't want , I don't ever want , to call

13:45

anybody small or little or anything , but

13:47

people started out and they just gave a message

13:50

, and sometimes I do still do them that have a message

13:52

. But actually you've got a way

13:54

of bringing in your services

13:57

and your or your product , but generally

14:00

from my point of view , when I work with clients their services

14:02

into the

14:05

particular podcast , not

14:07

just by what you put in your show notes

14:09

, but what you're talking about , not

14:11

just in the interview , but purposefully

14:14

dropping in sort of segments within

14:16

it and that is free advertising

14:19

for you . Yeah , and even

14:21

if you're not using it and you're not thinking

14:23

, even if you're not using it

14:25

and thinking're not thinking , even if you're not using it and thinking , right

14:27

, it's a sales tool . Use

14:29

it as a reputation tool , use it

14:31

as a branding tool , use it as

14:33

a way to build your credibility

14:35

, because it's way more

14:38

than just just

14:40

a podcast . Yeah , so much more

14:42

for you , doesn't it ?

14:43

yeah , absolutely and absolutely and on

14:45

that topic , you know I did a great

14:47

episode , episode 266

14:50

, that came out recently that I

14:52

talk about lead magnets , email

14:54

marketing and podcasts

14:56

and how they all work together , and

14:59

that's what you have to . It's like a holistic

15:01

approach . I talk about it being a Venn diagram

15:03

of all three of those circles crossing over

15:05

and the gold is in the middle , and that's

15:08

where you're going to see things like that

15:10

your social media following growing , or

15:12

people coming into your Facebook group

15:14

, or people downloading your freebies

15:16

things like that is where you're going to see okay , my

15:19

podcast is working and

15:21

you have to look at it

15:23

from that perspective , rather

15:25

than , how many people have I got listening to it ? Yeah

15:28

, so you need to be quite deliberate

15:30

about sharing things , like you said . So dynamic

15:32

content is something that you can use

15:34

in buzzsprout , which I know you use . I use

15:36

. It is my favorite podcasting platform

15:39

. Um , you can put dynamic content

15:41

out that is timely and it will

15:43

go across every episode you've

15:45

ever put up . So if somebody goes back and

15:47

the great thing about podcasts is people

15:49

often do go back to the beginning or

15:52

at least go keep going like once

15:54

they listen to one episode , if they went and

15:56

listened to 266 . Now they

15:58

might not go back to number one , but they

16:00

go back to 264 , 263

16:02

and they go back and listen to other ones

16:05

. They're going to get that consistent message . So

16:07

if you're running , say , a masterclass at

16:09

the end of the month which is what I'm using

16:11

myself as an example You're

16:13

going to be doing a masterclass at the end of the month

16:15

. You go and listen to one of my podcasts

16:18

now , at the time of recording

16:20

, which is early September

16:22

. Then you will hear my advert

16:24

, for that masterclass will come out and

16:26

you can listen to any of my podcast episodes

16:29

and that same thing will be heard at

16:31

the beginning of every episode and then

16:33

, after the masterclass is done , I can take

16:35

that down , I can replace it with my freebie

16:37

one and that will go out across

16:39

all of them . So it's not this timely

16:42

thing that's stuck . So I do mention

16:44

in my current podcast that I've got a masterclass

16:47

coming up . I expand on it over

16:49

the advert , but when somebody

16:51

comes in in October and listens back to that episode

16:53

, that masterclass isn't going to be available

16:56

for them anymore . So it's that balance

16:58

of telling people in real time what's going on but , with things like that having it so that every

17:00

single episode is telling people the same thing's going on

17:02

. But with things like that having

17:04

it so that every single episode is

17:06

telling people the same thing that kind of amplifies

17:09

your message Massively .

17:11

Massively . Yeah , like you said , it's a magnet , it's

17:13

a funnel and I think , even

17:15

if the time has gone by you know what

17:17

I've listened to podcasts before and you know

17:19

until they've set the date

17:21

and I've realised , oh , it's been and gone . But

17:24

you know it doesn't put me off . Actually it

17:26

makes me more . Oh , hold on , I'll look

17:28

out and maybe I'll come back again

17:30

Because I missed that .

17:32

Yeah .

17:32

Maybe I can get that , you know , and obviously

17:35

, like Donna has said , you

17:37

know you can put links to your freebie

17:39

lead magnets

17:42

in there and get people onto your

17:44

website , get them away from it , get

17:46

them , you know , from the podcast onto

17:48

your website and into your world and

17:50

signing up . So there's so many

17:52

benefits to it . But one of the

17:54

biggest benefits to me has also been about

17:57

the people that I've been able to interview over

17:59

time , and then

18:01

the platform that it gives me

18:03

and whoever I'm talking to to

18:05

be ourselves , because my podcasts have

18:07

never been scripted and never will be . They're

18:09

more conversational each to their own

18:11

. However people do , it's very different . Um

18:14

, I like real conversation and

18:16

that allows people to get to know me

18:19

and get to know my guests as well

18:21

, and for me , from a personal branding

18:23

point of view , that's really important too . Um

18:26

, you know , because you people

18:28

get more of an insight into who you are , what

18:30

you believe in , you know what your values

18:33

are , how you work . There's

18:35

more of a real connection that can

18:37

take place over a podcast than

18:39

can from just reading a blog about

18:42

somebody . Yeah , and I find

18:44

that really , really powerful . Yeah , I

18:46

agree . So let's

18:48

dig in with another conversation

18:50

. So if somebody wanted to start a

18:52

podcast , what would be

18:54

your number one

18:57

? Well , what would you ? Yeah , what would be your number

18:59

one tip for them , if

19:01

somebody's thinking about doing it ?

19:04

I would say start with what you have

19:06

. So I think a lot of people

19:08

think that they need a lot of flashy microphones

19:11

, equipment , boxes with dials

19:13

and digits on , very

19:16

much like I did when I thought you had to have

19:18

a whole radio studio to do it . People

19:21

think that you have to have a lot of equipment and

19:23

although they can't see me now , janine

19:25

, you can see the headphones that I'm wearing . This

19:28

was my original podcast mic . Was

19:30

it my headphones ? Yeah , my

19:32

apple headphones with the microphone apple

19:35

, and that was what I did my first . I

19:38

don't know , I think it was until I got 50 downloads

19:40

. I was like , once I got 50 downloads , I'm going to treat

19:42

myself to a microphone . So I did

19:44

it , it all on my Apple , so you can still go back and

19:46

listen to those very first episodes . And

19:49

the audio is not as great as

19:51

it is now , but it was good

19:53

enough , and there are some toilet podcasts

19:55

out there . So it's like there

19:58

is a lot worse audio out there For

20:00

me . I'm quite I'm a bit of an audio

20:03

snob , because I really appreciate

20:05

the fact that my guests are only using

20:07

their ears . It's the one

20:09

sense you're using when you're listening to a podcast

20:12

. So I want to make it as beautiful

20:14

as possible , but do

20:16

the best with what you have . So my number

20:18

one tip is use what you've got and

20:21

bring in . Bring

20:26

in soft furnishings into your

20:28

space , which is something I've just realized that I

20:30

did not do today . I am so sorry , but

20:33

it's okay , because Janine's

20:35

having a moment today .

20:37

I'm having a moment . So let's just be

20:39

honest here , because I'm all about honesty . My microphone's

20:42

not working , guys either . I said to Donna when she came

20:44

on . I said my microphone's not working , I'm just

20:46

going to have to go with it . So

20:52

I do have noise reduction on my software that I put this through afterwards . So fingers crossed it

20:54

will be okay . And yes , I too should have bought in soft furnishing because my studio is

20:57

not very acoustic , the uh

20:59

, you know , blessed . So but you're

21:02

absolutely right and I think , if that is

21:04

the case and you're not actually recording it , because

21:06

a lot of people , you don't have

21:08

to record them for youtube . So many

21:10

people now are using them

21:12

, um , obviously as a marketing

21:14

tool from a video content point of

21:16

youtube , but you don't have to do that . So

21:19

you can just take yourself off into your bedroom

21:21

or you're working from home

21:23

because obviously your wardrobe's even better is

21:26

it .

21:26

Have you done it in a wardrobe ?

21:27

Well , hold on .

21:31

I've done it under my duvet . I've literally sat

21:33

with my laptop on my bed the duvet

21:35

over like sat on the floor with the duvet over

21:37

my head . That's what I used to do when I only had this

21:40

. And yeah , and I've

21:42

heard like other , I think Jenna

21:44

Kutcher once did it in this understairs

21:46

cupboard which

21:49

was her coat room and stuff like that yeah , anything with lots of soft furnishings

21:52

. Totally agree , and I think donna is absolutely right

21:54

there .

21:54

Um , we're kind of joking and

21:57

having some reality in of the world

21:59

here , but if you are going to record on

22:01

an ongoing basis , then think about

22:03

the environment you're in and you can now

22:05

a lot of these pop-up offices that are in

22:07

. If you are , if you are home-based , a

22:09

lot of pop-up offices have podcast

22:12

pods and sound booths and things

22:14

that you can . You know , you you

22:16

could really plan your podcasting and

22:18

you could go and hire one for a day and

22:20

just put yourself in there , and I

22:22

have used one once and it's , it's an amazing

22:25

experience actually , because you kind of feel like you are

22:27

literally and having an out-of-border experience

22:29

, because you can't hear anything else other

22:31

than your own wonderful voice . You can see

22:33

, um , yeah , it's quite addictive , but

22:35

, um , sorry , sorry about the quality

22:37

today . Guys , when you're listening back to this , you

22:39

know what we are here to tell we're doing our best

22:41

and we're doing .

22:42

We're doing what we can with what we've got , which

22:44

is the important part .

22:46

Yes , and showing up absolutely when

22:49

people , when I , when people talk to

22:51

me about my podcast , um

22:53

, I started with anchor , as it

22:55

was then . Um , and

22:57

it was so simple I'm holding up my mobile

22:59

phone now um , it was literally

23:01

just on my mobile phone . I recorded it

23:03

on that and my guests literally

23:06

tapped in via their mobile phone because

23:08

actually thinking about it was pre-zoom

23:10

wow , it was . That

23:12

stuff makes me sound so old . It

23:14

wasn't even that long ago , but like

23:16

just pre-pandemic , when we didn't really use

23:18

zoom like we do now . Um , yeah

23:21

, you literally dialed in and we had a conversation over

23:23

the phone and it was so easy because you just uploaded

23:25

it . Look at donna wow , she's . Yeah , wow , you just upload it . It . Look at

23:28

Donna Wow , she's going . Wow , you just uploaded it . The amount of work

23:30

I put into editing it allowed you just to

23:32

put a track over the top of it and it was so easy

23:34

and it was free . And then it turned

23:36

to Spotify for podcasters

23:38

and then they

23:40

took the ability away to

23:43

be able to do that and then that sent

23:45

me , and probably loads of other people , into

23:47

a spiral of what do we do now ? And

23:50

that's where people like Donna come in

23:52

, not just in that situation

23:54

. But somebody like Donna comes in when you are

23:56

busy and you want to run a podcast and

23:59

you want a professional to help you do it , or

24:01

you want to learn how to do it properly

24:03

. And

24:16

I think if I was at the beginning stages now of launching my podcast

24:19

without even though I haven't actually got that

24:21

many out there at the moment as such , not in the scales

24:23

of your 200s odds me to do it properly

24:25

, professionally , and it's

24:27

going to help me get where I want to go much quicker . Or

24:31

I would invest in somebody to do the

24:33

editing for me on an ongoing basis

24:35

. I don't want that to scare anybody . I think

24:37

you can't do them yourself . You can , but

24:40

there's just a lot of software and

24:42

there are a lot of just

24:44

things out there that are really tricky

24:46

to use if you're not quite sure how to use

24:48

them and they can just suck away

24:50

your time like no tomorrow

24:53

. And if you want to do a podcast

24:55

, you a lot of the time you're like

24:57

in the moment , if you're , if you're recording

24:59

on your own and you've you get it done

25:01

, you're like I want to get it up there . You don't want to be

25:03

still looking at it two weeks later because

25:05

you haven't been able to edit it or , you

25:08

know , get it right . So that's

25:10

where Donna comes in into

25:13

her own in what she does with people

25:15

, not just the amazing podcasts that

25:17

you produce , but what you do for

25:20

other people as well . So what stage

25:22

do people generally come to you

25:24

?

25:25

Usually at the idea stage , like they've

25:27

got the idea they want to do it

25:29

but they've got absolutely no idea

25:32

where they're going to start with it . Like what , what

25:34

microphone do I need ? You know

25:36

, and I have to tell them you don't need one to start

25:38

with . You know all of those things

25:41

. Uh , what platform ? What's ? What's a podcast

25:43

host ? They don't realize there's a difference between

25:45

a host and a directory they think

25:47

that they need . How do I get it on apple

25:50

? Apple is like the number one question

25:52

and it's just like it's

25:54

a bit more complicated than that and that's what

25:56

you were kind of alluding to . There is like getting

25:59

it up on some of the directories is really simple

26:01

, others is a bit more jumping through hoops

26:03

. So those are the sorts of things . Then the

26:05

editing again can be quite

26:08

tricky technically if you're

26:10

somebody who's not tech minded . So it's

26:12

usually the people that I work with are the people

26:14

that are a little bit technophobic and

26:17

just need a little bit of helping hand

26:19

and the people that

26:21

are right at the beginning with their ideas

26:23

. I do have a launch strategy

26:26

on my website that people can buy

26:28

. It's a short , three-part training

26:30

, so some people have already

26:32

sort of got the idea . Some have

26:34

already started recording things , so

26:36

they don't necessarily need me for that side

26:39

of things , but they want to make sure that

26:41

they launch it . Well , and I think that's a lot

26:43

of the time where somebody misses the trick

26:45

with podcasting . And

26:47

I experimented on myself and I've

26:49

done it with my clients that

26:51

when I launched my second podcast I had

26:54

a launch , whereas with my first one I didn't

26:56

. And if you remember , back at the beginning

26:58

I told you 10 downloads , I think , in

27:00

my first 30 days on that first episode

27:03

. And when I relaunched that

27:05

podcast , relaunched

27:14

that podcast , I got 30 downloads in my first seven days . So the amount of listenership went up

27:16

drastically when I actually did a launch . And for my

27:18

clients , I had one client

27:20

who got 125 downloads in

27:22

their first seven days because they used my launch

27:24

plan , another who got to number 10

27:27

in the Apple podcast charts for spirituality

27:29

with her podcast in her first

27:31

week , and so it makes a

27:33

huge difference . And again , we're not

27:35

focusing on download numbers here . It's not

27:37

the downloads that are important , it's

27:39

boosting that visibility

27:41

right at the beginning of it . Because

27:44

, like you said earlier and it's something I always

27:46

talk about is that when you start with a launch

27:49

, you're starting from halfway up the hill

27:51

and it's a lot easier to push that boulder

27:53

up to the top than if you were starting at the bottom

27:55

. So if you don't launch , you're starting

27:57

at the bottom . It's going to be a long slog

27:59

to get to the top . But if you do a launch

28:02

, you're ready . You jump halfway up

28:04

the hill already and it can make such

28:06

a big impact .

28:09

So those are the kind of ways I help . Yeah , I mean , you're making , you're making me think here

28:11

. I'm sure you're making lots of other people think as well

28:13

. Um , yeah , because

28:15

I don't think I did . I think when I launched mine , I didn't

28:18

just I didn't launch , just

28:20

just did it .

28:21

There are some people out there that have podcasts that they

28:23

don't even talk about them anywhere yeah

28:25

, I think this is a massive kick up .

28:27

They asked for me there will be . Uh , obviously

28:29

, I'll be ticking the explicit content

28:31

one . I've sworn on this , that's fine

28:34

. Um , yeah , I think there

28:36

is . Yeah , I think , absolutely right . You

28:38

know I talk to people about becoming boldly

28:40

visible . Um , so

28:42

use your podcast as part of that

28:44

. It's not something to hide behind . Yeah

28:47

, um , and I think you

28:49

know , I don't think I've met one person , not

28:52

that I don't think anybody would ever come out and say to you anyway

28:54

, who's gone to ? Who said to me anything

28:56

bad about my podcast either ? You

28:59

know people come up and you don't . You think that people

29:01

aren't listening , but they are well

29:03

, actually , no , I did , I did . And

29:05

Hannah , if you're listening to this , um

29:07

, hannah , um messaged

29:10

once and said Janine , I was tapping

29:12

in my car because were

29:15

you wearing a bracelet ? Was

29:17

there something ? And it was

29:20

. I hadn't taken

29:22

something off that

29:24

was banging against my microphone . Big lesson

29:26

for you there . Think about what you're

29:28

wearing and what's around

29:30

you and what could be tapping . So

29:33

, bless Hannah , she's going along in her car

29:35

. You know , like you would be tapping everything , trying

29:37

to get this noise to stop , and

29:39

it was because my microphone was so sensitive

29:42

it had picked up on my bracelet

29:44

that was hitting something , so I'm very

29:46

, very aware of that going forward . So

29:50

, which brings us nicely streamlining in

29:53

to what I wanted to talk about , this kind

29:55

of the get readies and the do's and the don'ts

29:57

. If you are invited to be

29:59

a podcast guest . Donna

30:02

and I have had a conversation outside of the

30:04

podcast about this , having worked

30:06

with other people on podcasts for years

30:08

, and we would love to steer

30:11

you now in the right direction of being

30:13

an amazing podcast guest

30:15

. If you are asked to

30:17

feature on somebody's and with some of the

30:19

yes , do this and we'll cover

30:22

a few of the please don't do that

30:24

as well . I'll

30:26

let you kick off with a yes , do this

30:28

.

30:29

So a yes do this is to bring

30:31

in soft furnishing . So even if

30:33

you don't have a professional microphone

30:35

, you know , use headphones , because

30:38

one of the things that people don't realize

30:40

is when you are speaking

30:42

through to somebody else's computer

30:45

if you aren't wearing , if you

30:47

both aren't wearing , headphones . So

30:50

, for example , now I have

30:52

got headphones on , so Janine

30:54

is coming into my ears , which

30:56

means that when she speaks she's not

30:58

getting picked up on my microphone and

31:00

that gives feedback . So

31:03

if you don't wear headphones

31:05

, then on a recording you will often

31:07

see that on the person who wasn't wearing headphones

31:10

there might be some speech from

31:13

the other person . It can kind of interfere

31:15

. And if you've got Zoom set up in a certain

31:18

way and there are people that have got it set up I

31:20

really don't know where the button is because mine's

31:22

not set up like that but some people

31:24

have it set up so that if somebody else

31:27

speaks their microphone cuts out . Some

31:29

people have it set up so that if somebody else speaks

31:32

their microphone cuts out , and then that causes issues as

31:34

well . So it kind of feels like that when you're listening back to it like somebody else

31:36

spoke and your microphone was cutting

31:38

out and it's not . It's actually feedback from what you're saying

31:40

. So wear headphones , because that is

31:42

going to make sure that your audio

31:45

track is kept clear , and bring in

31:47

soft furnishings to help deaden the sound

31:49

. So we're wanting the sound to be absorbed

31:51

by the materials around it and if you're in an office

31:54

, it's going to bounce off of everything and that's

31:56

when you get the kind of echo the

31:58

toilet podcast sound that I

32:00

talked about earlier . So soft furnishings

32:03

and headphones is my first . Please

32:05

do that .

32:05

Please do that . Okay , I'm going to go

32:08

with a don't . I'm gonna

32:10

go with . Please

32:12

. Don't just

32:14

show up without

32:17

doing some preparation

32:19

beforehand , know

32:23

who's interviewing you , you and

32:27

take the time to understand

32:29

a bit about the host

32:32

as well . If you have been asked

32:34

to appear on their podcast , for

32:37

me , generally I will have

32:39

guests on that I've either met or

32:41

know . However

32:43

, I have known in the past

32:45

where I have randomly asked somebody

32:48

to come on and then they've come on and they haven't

32:50

done any research and

32:53

I'm going to be honest , that's just kind of

32:55

rude as well . If somebody has asked

32:57

you to be a featured

32:59

guest , it is not

33:01

all about you being the

33:04

featured guest . It's about

33:06

you coming on and being

33:08

a really decent , nice

33:10

featured guest and

33:13

realizing it's a two-way thing . It's not

33:15

just about you being featured . You're

33:17

not doing them a favor

33:19

. They're not doing you a favor

33:22

. You're working collectively on

33:24

something that hopefully will

33:26

be able to support

33:28

, be interesting . I don't

33:30

know how to put it for other people , but yeah , that would

33:33

be my don't , don't . Don't not

33:35

do your research . Does that make sense ?

33:37

yeah , yeah , it does , and on

33:39

that I would say um

33:41

, do please do your research

33:43

about how the host would like

33:46

you to apply to be on their podcast

33:48

. Because I have a form

33:50

that I want my guests to fill in and

33:53

I used to have

33:55

it on my podcast show notes and

33:57

when I'm looking for guests I put it back on

33:59

my show notes for

34:01

people to fill in . But

34:03

the number of unrequested

34:05

emails I get from people wanting

34:07

to be guests unsolicited emails that's

34:10

what I was looking for , that I get

34:12

people wanting to guess , and I actually have

34:14

an auto responder on my email

34:17

that says lets people

34:19

know that I'm not in my emails very much because

34:21

I can't stand being bothered

34:24

by my emails all day . So I only go in there

34:26

maybe once or twice a day . So an

34:28

auto responder will go back to that person

34:30

saying hey , just to let you know , I only check

34:33

my emails once a day . I'll

34:35

get back to you as soon as I can , and then I have a link If

34:37

you have asked to be on my podcast

34:39

, please fill in this form , because your

34:41

email will just get deleted because

34:44

I haven't got time to read all of these requests

34:46

from people and a lot of the times , it's PR

34:49

agencies working for people as well , which

34:51

I don't like , because that means that the person

34:53

hasn't listened to my podcast . They don't know

34:55

my audience . They're not looking for a collaboration

34:57

, they're just looking to promote themselves . Those

35:00

people are a no from me .

35:02

And yeah , that's a really good point

35:04

there . Don't go on to somebody's podcast

35:06

and think it's just about promoting yourself

35:09

. I've had that collaboration where

35:11

somebody comes on and you can just tell all they

35:13

want to do is just get to talking

35:15

about it is about

35:17

themselves , but about their thing

35:19

or the

35:22

product or the service

35:24

that they have , and you can tell that's just why they're just trying to

35:26

angle the conversation . Again

35:29

, just have the the conversation . It will

35:31

get to that . It will get to that . Somebody

35:33

will give you that opportunity . Um

35:35

, my other one was going to be am

35:37

I going to have a menopause moment on

35:40

you ? Um , do no , that has that happened to you

35:42

mid-podcast ? You just go blank . You go , what

35:44

was I going to say ? Um , do

35:46

. Um , make sure that

35:48

if you are a guest , you understand

35:51

there is a responsibility

35:53

. Maybe that's too much of a heavy word for

35:55

you to . Also , when it's published

35:57

, promote it . You're

36:00

not just going on it for the podcast

36:02

host to talk about

36:04

you . You know , and post it on your stories

36:06

once as if , yeah , you

36:08

know , be a decent person

36:11

. Put it on your own feed

36:13

, talk about it when you've recorded it

36:15

. Talk about the fact that you've recorded it . Use

36:17

it as a PR opportunity , use

36:20

it to elevate your brand and

36:22

, you know , be a decent person

36:25

and you will often

36:27

be asked , you know , for your photograph

36:29

, for a high-res photo to use in the promotion

36:31

afterwards . Nobody wants to see

36:33

donna and I as we look , as we're recording this

36:38

today , um , but the photos that will go out to support it

36:40

will be really lovely . Um and

36:42

yeah , and then talk about it and then

36:44

, when it goes , please , please

36:47

, also promote it on

36:49

your feed and your stories as well

36:51

.

36:51

It's my biggest bugbear . It's

36:54

my biggest biggest bugbear . It really is

36:56

Because , as you can imagine , like

36:58

pretty much every other episode

37:00

of mine is a guest podcast and

37:03

I would say I

37:07

would say I

37:09

would have about at least 30%

37:12

of my guests don't do anything at all . The

37:15

other 70% tend to reshare

37:17

what I share . If I tag them in it , yeah

37:19

, and other than that , nothing , yeah

37:22

, and I literally have it in my podcast agreement

37:24

form . I ask them what socials they

37:26

use , I ask them for their handles , I ask

37:28

them where they're going to promote the episode and

37:31

then I let them know that they are expected

37:33

to share it organically . And

37:36

I get literally a

37:38

handful of the ones that I

37:40

have done that have actually said to me oh , I've

37:42

put it in my email this week . Maybe

37:46

there are people that put it in their emails that I

37:48

don't know about , but , social media wise , I always ask them to tag me so I can reshare

37:50

it , so they can get another hit at my audience . And I don't think about . But , social media wise , I always

37:52

ask them to tag me so I can reshare it , so they can get another hit at my

37:54

audience . And I have . I don't

37:56

think I have ever been tagged

37:58

, or certainly not in the last 12 months . I have not been

38:01

tagged by a guest to say thank

38:03

you for coming on , for letting me come on the show well

38:05

, there's a lesson in itself there .

38:06

Guys , you can stand out by doing that

38:09

. Um , I even send people the ident

38:11

. You know , I'll do the graphic and I'll do , I do a little

38:13

voiceover that supports it and I send that

38:15

out as well , yeah , yeah . So

38:18

, yeah , there's our little bug bears of things that

38:20

you can do and you can't do , and obviously you

38:22

should be sent by somebody beforehand

38:25

kind of things to be prepared for

38:27

. That go without saying . Make sure you're in a space

38:29

that we're not a coffee shop where

38:31

you've got lots of noise , because you might be able to hear

38:33

through your headphones , but remember the mic's going to

38:35

pick up everything around you , so

38:37

you need to think about that . If somebody is

38:39

recording you and they say they are going to use it on youtube

38:42

, do do think about your surroundings , think about

38:44

your brand and how you want to be seen

38:46

. You might say I don't care , but

38:48

it does matter , even if you think it doesn't , it

38:50

kind of does , depending on what your brand

38:52

is and how you want to be seen . So these

38:54

are all things you need to take into consideration

38:56

if you're asked to be a guest . But

38:59

if you are asked to be a guest , I know some

39:01

people . I know I'll have to wrap this up soon

39:03

because I said we were going to keep it short , but we have

39:05

talked a lot and we could probably keep on talking

39:07

. Um , some people

39:09

say to me they're very nervous about being

39:11

a guest . So let's have a conversation

39:14

around that together as well , because I don't

39:16

think if the connection

39:18

is right , there shouldn't be anything to be nervous

39:20

about . There should be conversational

39:23

. And I suppose that's down to you asking

39:25

the podcast host how are they going to interview

39:28

you ? And I suppose if it ultimately

39:30

doesn't feel right and you don't feel a connection

39:32

and it's not right , then I'd say don't

39:34

do it . But generally , you

39:37

know , most people when I've been interviewed have

39:39

been just really lovely and

39:41

you can always ask for a steer in the direction of the

39:43

questions they're going to ask you . But please

39:45

don't script yourself , because then you'll just get

39:47

yourself in a real mess and it will sound like you

39:50

were scripted as well . Only in my opinion

39:52

.

39:59

What do you think ? I think for me , I think there are also bad hosts . So , as much as

40:01

the way we've sort of spoken about the bad guest experiences we've had , there

40:03

are bad hosts out there as well . So what ?

40:04

are they ?

40:04

what's a bad host ? So my friend

40:06

was interviewed by somebody and the podcast

40:09

actually never aired , um

40:11

, but she said the difference between

40:13

me because she came on my podcast

40:15

and she said the difference was like

40:17

night and day , she goes . I went into

40:19

this podcast I had no idea what

40:22

to do , what I was

40:24

going to be asked . I had there was nothing

40:26

I could prepare for , I said . And

40:28

she said , and it obviously wasn't a good

40:30

episode because she never put it out either and

40:33

I , when I have

40:36

a guest on , I have

40:38

an email sequence that I go through with

40:40

my guests , which Janine's coming on my podcast

40:42

. So she's in that flow right now and

40:44

she will have received an email yesterday which

40:47

is my email that goes out just before we

40:49

record and what it does is it

40:51

sets up the expectations and

40:53

it says you know , looking forward to recording

40:55

with you . This is the topic that

40:57

I would like us to touch on and I give three

40:59

questions . These aren't like

41:01

the be all , end all questions . These are

41:04

this is sort of the subject area

41:06

, this is where the questions are going to go , just

41:08

so that my guests can make some bullet point notes

41:10

if they need to . But generally

41:12

speaking , it's on your area of expertise

41:15

that we're going to be talking , and it depends on

41:17

the podcast , because obviously there are podcasts

41:19

out there that are more story led

41:21

. It's about your business story . The questions

41:23

could be very different , but for me

41:26

it's usually it's like it's business focused

41:28

. It's like how can we help people ? And

41:30

we're using your area of expertise . So I

41:33

will give three questions . This is what we're going to sort

41:35

of touch on . I might ask

41:37

more questions throughout as the

41:39

conversation grows , because I want it to be organic

41:42

, and then I also give

41:44

a list of . You know , this is how to set up

41:46

for a podcast . Please make sure you're in this room

41:48

, please make sure that you have a glass of water

41:50

with you , because you know what you're going to start

41:52

coughing the minute

41:54

that you need to talk . You know all

41:56

of those things and I give them some information

41:59

there so that they know how to prepare

42:02

for the podcast . And then

42:04

I have a thank you email that goes out afterwards

42:06

as well . So you know that's

42:09

how I do it . Other people

42:11

do it a different way , but

42:13

you've got to kind of . You've got to be

42:15

your own advocate . So if you

42:17

are going on a podcast and you haven't heard

42:19

from the host since they

42:21

set it up and you're a week out

42:24

and you haven't heard anything about it and

42:26

you're nervous about what's going

42:28

to happen . Be

42:30

your own advocate . Message them , ask

42:32

them . Okay , so we're recording next week

42:34

, really excited about it . Can you give me an

42:36

idea of the types of questions that you might

42:38

be asking or the topic area , so

42:40

that you know ? Is there anything I need to know

42:43

to set up ? Ask them

42:45

how they set up for their podcast

42:47

, because one thing that sort

42:49

of does bother me is when people don't

42:51

listen to my request that

42:53

they bring in soft furnishings , that they

42:55

make sure that they've got headphones plugged in , because

42:58

I try to provide the best audio

43:00

possible . So I do have a good

43:02

microphone and you don't have to have the same

43:04

microphone as me or a good microphone

43:06

to be a guest on my show . If

43:09

you do all the other things , because it brings

43:11

the audio up to kind of a level playing

43:14

field but if they don't wear headphones

43:16

, they don't bring in soft furnishings , they

43:18

don't have a microphone plugged in , then

43:21

the sound difference is

43:23

so vast that there's

43:25

you can't really like . You can fix the

43:27

, the um , noise reduction

43:30

and things like that . So you make their sound

43:32

sound as good as it can , but it's still going

43:34

to sound very different to

43:36

mine and I'm trying to match it . So

43:43

you want to try and match your host's audio the best way you can . So if they don't use

43:45

microphones , then you're good . Don't worry about having a microphone

43:47

. If they use headphones , make sure you use

43:49

headphones . If they want you to bring in soft furnishings

43:51

, bring in soft furnishings . But

43:58

you're trying to match their audio as best you

44:00

can . So if you find out how they set up for their podcast , that will give

44:03

you a good idea on how to do that .

44:03

Everything that has not happened on this podcast today

44:05

is because my microphone's not working , guys

44:07

. So yeah , listen to

44:10

what she says there .

44:13

So yeah , so if you're nervous , just just ask

44:15

the questions , um , make sure

44:17

that you feel comfortable with it . Uh , hosts

44:19

should be very open to giving you the

44:21

information you need to make you feel ? comfortable and

44:23

remember . Unless it is a video podcast

44:26

, it's just audio . You

44:28

know , it's just a conversation . Just don't even

44:30

look at the red button . I mean I can't even see it on

44:32

my zoom right now . There's no red button . I'm

44:34

just having a conversation with Janine , who knows where

44:36

it's gonna go exactly and

44:38

I think the thing is people are worried if they go wrong

44:41

.

44:41

Yeah , I think podcasts you can go

44:43

wrong and you know what . It is editable

44:45

, it's not . Um , you

44:47

know it , it can be fixed

44:49

. I try not to . I don't edit my podcast

44:52

that much , not unless somebody , like I

44:54

think I had a brain fog Once I've had brain

44:56

fog , somebody else has

44:58

, and I think once , although I talk about , don't

45:00

have any interruptions , an Amazon

45:02

driver arrived and the whole bells

45:04

and everywhere went off and I was like I'll just

45:06

have to pause and what have you ? I

45:08

mean I could have just played that one out , really , but

45:11

I did edit that out . But generally , yeah

45:13

, life happens and I think people accept it in podcasts

45:16

. Yeah , anyway , we could go on

45:18

, we could go on , we could . We'll

45:20

leave it there , just come back . You know , obviously

45:22

I'm recording this one with Donan and I'm going to

45:24

be a guest on hers as well , so who knows what

45:26

we'll talk about on that one ? So

45:39

I always end my podcast with asking you of two

45:41

tips you'd give someone starting out in their business for their visibility

45:43

. It can be funny , it can be personal , but obviously

45:46

relative to the subject of personal

45:48

branding and getting visible

45:50

in your business . So what tips would you give anybody

45:52

now who is starting out in

45:54

their business or looking to stand out

45:56

and elevate their business ?

45:59

I think the number one

46:02

don't go getting your

46:04

social media all set up until you've

46:06

decided on what your name's going to be and

46:09

try and make sure that you can get the handles

46:11

in all the same places so that you can just

46:13

say this is where I am everywhere

46:15

, because that is going to be the simplest

46:17

, most consistent thing you can do for

46:19

your social media visibility . So

46:21

that would be my number one . And my number

46:23

two is more of a not

46:26

just visibility but just in business

46:28

in general is to have

46:30

a conversation with

46:33

some kind of coach , whether that

46:35

is a business coach , a mindset

46:37

coach , somebody who is business

46:39

related , regardless . I

46:42

was speaking to somebody earlier today who

46:45

is a coach that helps people get out

46:47

of corporate and into business , and

46:49

I think one of the biggest problems

46:52

that business owners have is they don't

46:54

know where to start . They don't know

46:56

what they should be doing , so they just start

46:58

and then all of a sudden , they've

47:01

got no systems in place . They they

47:03

, you don't know what , you don't know taxes

47:05

, what's that ? You know all of that stuff that

47:07

you just don't know . So , talking

47:10

to a business strategist , a business coach

47:12

, who can help you set

47:14

everything up correctly from the beginning and

47:16

show you the things that you don't know , because we

47:19

don't know what we don't know . So you don't know what

47:21

you need to ask to get the right answers

47:23

. But a business coach , somebody

47:25

who works with strategy and things like that , can

47:27

say okay , you know , janine would be a great

47:29

person to go to . So like okay , I want to start

47:31

this business , I've got this idea

47:34

. How on earth do I start about

47:36

making a brand and getting

47:38

it out there ? You know you need those people

47:40

in your corner to help you with that , because otherwise

47:43

you're all over the place .

47:46

It's kind of scary and I'm not going

47:48

off on a tangent because this was my final , you

47:51

know , question , but you've just hit on something

47:53

there that I have to elaborate on . It's

47:55

kind of scary to me how many people do

47:57

start off and will

48:00

just get what I call shiny syndrome . They

48:02

see the lovely things that they

48:04

want to be doing and they go out

48:06

there and they have not thought about the foundations

48:09

of the business . Yeah , they haven't

48:11

really thought through exactly

48:13

how they're going to build it . Like you've said , they

48:16

haven't thought through the platforms that it's going to

48:18

be on . They're just literally going out there . Now I'm

48:20

all for taking action and I'm all for

48:22

taking messy action . When it comes to

48:24

the start of your business , then

48:27

there has to be the foundational work

48:29

that goes in place of building your

48:31

personal brand , your and your business

48:33

brand together so

48:35

they align , and that you

48:37

have a strategy in place to take

48:39

it where you want it to go , whatever

48:42

stage you're at Now . Some people come back to this

48:44

a year and this happens

48:46

a lot . They'll start a business and

48:48

then a year later and go oh my God , I've

48:50

just been throwing spaghetti at a wall for a year . What

48:52

am I doing . I need need to go back

48:54

. I need to just start . Not start

48:56

again , but just go back .

48:57

I feel like they have to start over again .

48:59

It's just like , oh my god , it's all rubbish yeah

49:01

, because actually , what the hell have I been doing

49:03

? I've been looking at what so-and-so is doing over

49:05

there and so-and-so is doing over there , and have

49:08

I been in my own lane ? No , I haven't

49:10

. So , yeah , lovely point there . Thank you very

49:12

much . Thank you , love those , love yours

49:15

, loved having you as a guest . As

49:17

I said , we were going to try , I said we'll

49:19

record about half an hour or so . We're

49:21

coming up to nearly an hour . Um

49:23

, donna , honestly , it's been a pleasure . How can people

49:25

connect with you and find you ?

49:27

um . So I'm donna ead on linkedin . That's

49:29

where I hang out the most . Um

49:32

. I'm also on Instagram , Donna underscore

49:34

Ede underscore on Instagram , but

49:36

my website is DonnaEdecom . Come

49:38

and find me there .

49:40

And of course all the details will go

49:42

in the show notes anyway for you , so

49:44

don't worry about that . I'll pop that in there . Do you

49:46

have anything ? I think you mentioned you've

49:48

got a . Is it a workshop coming ?

49:50

up . Yes , I don't know when this episode's

49:52

going out . It's the end of September . I've got

49:54

three days 24th , 25th and 26th

49:56

of September and it's how to start your

49:59

podcast and grow your audience . So if they're

50:01

interested in that , you can go to my website

50:03

and it will be there . Pop up on

50:06

the homepage for you if you're

50:08

in time .

50:09

Amazing , brilliant , wonderful , honestly

50:11

, absolutely love this . Thank

50:14

, amazing , brilliant , wonderful , honestly absolutely love this

50:16

. Thank you so much . Thank you for listening today . Tune

50:18

in for the next episode very soon . Take care for now , bye , bye . Okay

50:22

, folks , so I'm coming back into you from recording

50:24

the podcast . You know I said I had a sound issue

50:26

. Well , donna and I have just spent another 10-15

50:29

minutes afterwards going through my setup

50:31

and making sure that my microphone and

50:33

my headphones because they're all syncing

50:35

in all different places We've just had you

50:37

know I'm a very good lip reader , but

50:40

now we have it sorted . So I want

50:42

to show you the difference

50:44

in the clarity , although you've probably , if

50:46

you've listened to an hour of us talking , with Donna

50:48

sounding amazing and me sounding like a bit tin

50:50

, can you can see the difference

50:53

in clarity .

50:54

If I actually let Donna talk as well

50:56

, you say something too yes , so

50:58

yeah , it was funny to listen to you trying

51:00

to work out my lip reading . That was brilliant . She's

51:03

a good lip reader , guys .

51:04

But anyway , this

51:06

is how it should sound , um

51:08

, and when I'm . I feel so much better

51:10

now because I'm going to be a guest on Donna's

51:12

podcast , so at least I can make sure my

51:14

setup is right and we can get this sorted

51:16

beforehand . So when it works , it

51:18

works , guys . But you know what we did today

51:20

. We just went with it anyway . We can't re-record

51:23

, um , the whole hour of conversation

51:25

, because we couldn't capture that brilliance again , um

51:28

, so beautifully . So , um , it doesn't have

51:30

to be perfect , guys , just get it going . Just

51:32

get it going for now . But , um , when

51:34

you do you want to try and get sound quality

51:36

very much like this ? Anyway

51:38

, I will say goodbye properly now and I'll

51:40

see you in the next episode .