Making a Video Marketer
Episodes
Episodes of Making a Video Marketer
Mark All
As a new scriptwriter, it's hard to know where to start and it's even harder to know if you're on the right path (cue an existential crisis). In this episode, Charles and I talk about progress signs scriptwriters can look for so they know they'
It sucks to put a video out there and get little reaction. A few likes, maybe a website click or two...but you expected more. To get engagement and see conversion in your marketing videos, you need to think like a copywriter. Because copywriter
Why do people buy your product or service? It's not the answer you're thinking of.It's a simple question, with simple answers that should be in every marketing video (but usually aren't). Telling people about a problem isn't enough to bring in
Scriptwriting is under the marketing and copywriting spotlight. But, most resources on scriptwriting share the same basic advice. You don't need that. You need a gem that will take your script from "alright" to "brilliant (because it actually w
Just like we trust content to content writers, copy to copywriters, scriptwriters are there for your marketing videos. "Professional scriptwriter" still means a TV or movie scriptwriter to most people. But scriptwriting is an up and coming cop
You've seen amazing video ranging from 30 seconds to 60 minutes. But, how long should your marketing video be?In this episode, I ask and answer the burning question, "how long should a video script be?" (so your video works for you, not against
Among all the copywriters out there, a few niche down into scriptwriting. In this episode, I interview fellow script writer Scott Alan Thompson. We discuss: Whether there's a need for scriptwritersChallenges of scriptwriting (as a solo freelanc
Writing a video script without a plan is like shooting in the dark (and blindfolded). To make a plan, you gotta do your research. That means getting the right information and asking the right questions. In this episode, I detail the 14 question
Writing a persuasive narration (that instantly attracts your customers) is half the battle in making a high-converting marketing video. ... the other half is figuring out what visuals to use. And choosing the right visuals is the hardest part a
Effective scriptwriting is more than the words you write. You also have to know how to format your script so someone can produce your video. In the episode, I tackle the burning question of how to format a script. And more specifically, which f
Making a Video Marketer is the podcast that asks--and answers--ALL those burning questions you've ever had about making high-converting marketing videos from concept to promotion. Even the silly questions. Video is the Wild West of marketing wh
Mistakes are a big part of learning something new, and my journey to mastering scriptwriting has been full of them. In this episode, I share the 5 biggest mistakes I've made while writing marketing video scripts-the bad, the ugly and the just
How do you go from "a bunch of words on paper" to a production-ready video script? Much to my embarrassment, I didn't know what belonged in a script for almost 3 years. In this episode, I discuss: what elements belong in a production-ready scri
Entering the world of marketing videos can feel like the Wild West, even as a seasoned copywriter or marketer. Questions lead to more questions until you find yourself down riding into a horizon you don't remember heading toward. Hire a scrip
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