Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Released Friday, 7th February 2025
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Friday, 7th February 2025
Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.Learn more about your ad choices. Visit megaphone.fm/adchoices
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