Ken Kline is the founder & CEO at VHC Brands from Kansas USA. Traditionally a wholesale business, selling to all the major names in the US, Ken saw the opportunities of D2C before it was trending and diversified his business across marketplaces – both B2B & B2C, before setting up a new business to really leverage the direct-to-consumer opportunity.

Expect to learn:- How a ‘single source of truth’ for product data can help scale your business- How to sell D2C without upsetting your B2B customers- The difference a smooth logistics operation makes