Today’s guest began his marketplace journey on the playground; selling secondhand phones to supplement his pocket money. More than 20 years later, Eddie Latham is now using marketplaces at scale as a way to enable international expansion both for his own business, Majority Audio, and for clients of his agency Velocity Commerce. Majority Audio recently won the Queen’s Award for International Trade and Velocity helps companies such as Rab Clothing, Brita & Sony to manage their own marketplace presence.
In this episode, expect to learn:
- Eddie’s thoughts on the increasing number of marketplaces available to sellers- What barriers face marketplace sellers when expanding internationally and how to overcome these- How selling on marketplaces helped prepare Majority to add a B2B arm to their traditionally D2C business and enable the next step in their journey- How you can emulate the private-label approach to optimising your product listings when your inventory is too large to deal with individual SKUs
And much more…
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