Today’s guest has walked the halls of some of the world’s biggest companies; from Coca-Cola to Kellogs, to Nestle and Mastercard, Dean McElwee is now the Director of Global eCommerce collaboration at Stanley Black & Decker.Expect to learn:How much of your time you should spend focussing on marketplacesHow to ensure your presence on marketplaces aligns with the rest of your brand messagingWhen and why brands should take back control from their retail customersHow to decide which products are right for which channelsAnd much more