Mike speaks to Aditya Jain, the co-founder of Passion Fruit and a leading SEO growth strategist who has helped companies move beyond vanity metrics and generate income from their SEO efforts. They discuss why most businesses get SEO wrong and spend too long chasing rankings instead of revenue. Many are targeting high volume low intent keywords.

Aditya Jain is going to change the way you think about and use SEO. He provides truly practical advice that works in the modern marketplace. Including how to use AI to improve targeting and speed up content creation and data analysis.

KEY TAKEAWAYS

• Companies waste months chasing rankings instead of revenue by optimizing for high volume, low intent keywords that never lead to sales. 
• Position yourself to solve your customer’s pain point and target those in your SEO. Regularly review this, Aditya shares some of the tools and framework he uses.
• Ask your customers what their problems are. Use Aditya´s method to ensure you get honest answers and insights.
• When it comes to building your website, your North Star is matching user intent
• Your pages also need to be search engine and AI LLMs (e.g. ChatGPT and Perplexity) friendly. If they are not, your content will not be found online.
• Write with the intent of answering your customer´s questions, especially when using AI. If you don´t, you will get a high bounce rate, and your traffic will crash.
• Measure how each page is performing, including the sales generated.
• Use SEMrush, it is a cheap and quick way to get started.
• AI enables you to dig deeper into your data and sometimes that of your competitors.
• Don´t just follow trends, you need to focus on what you really do and want to do.

BEST MOMENTS

0:18 "High traffic doesn't pay the bills, conversions do." 

00:28 "Understand which keywords actually drive revenue and how to adjust SEO in real time to capture more business." 

2:24 "What drives growth is your customer’s pain point, figure that out and position yourself to solve that problem." 

7:40 "We actually have a living, breathing document of all the common questions and concerns etc that our customers have." 

10:16 "90% of pages receive no organic traffic because they optimise for broad, low intent keywords."

13:28 "Your North Star is not just revenue, it’s actually – am I matching my user's intent and am I building topical authority?"

15:10 "The readability of your code base, etc., is increasingly important."

33.10 "Any marketing strategy that involves producing content or doing SEO just comes down to delivering on customer needs.”

50.17 “Reviewing the data actually just tells you what type of customers want you, and then you choose, is this a customer I actually want?”

EPISODE RESOURCES

https://www.linkedin.com/in/aditya-j-985a92108/

https://www.getpassionfruit.com

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.