Mike speaks to Pranav Dalal founder and CEO of Office Beacon, a leader in remote staffing solutions that has grown the company from just five employees in 2001 to 5,500+, without any VC funding. He and Mike talk about how to identify your competitive advantage, leverage it, and how to automate successfully. They also discuss how to create an irresistible hook to break through the noise and get your conversion rate into double figures.

Pranav also explains how you can try Office Beacon´s fully managed remote staffing free of charge for an entire month.

KEY TAKEAWAYS

• Businesses that increase customer retention by 5% can boost profits by 25 to 95%.
• Service is just different levels of speed and price - you can get that anywhere. You've really got to think about those unique things that you can provide. That is your competitive advantage.
• Your hook has to be unique. If you use the same software as others, your email and LinkedIn titles will look the same as theirs and not get opened.
• When your hook is right your conversion rate will be in double figures instead of 1 or 2%.
• Businesses that automate at least 30% of their sales operations experience higher scalability and profitability. But automate gradually.
• Focus on building trust with your consumers.
• At Office Beacon, they only automate if they can get payback within a year or so.
• Work with customers as you make changes, test carefully and roll out gradually.
• To master tech growth, stay on top of trends and understand how the global climate could affect your business model. Pranav shares how he does this using his Horizon method.

BEST MOMENTS

1:54 "Business leaders need to make sure that they stay aligned with their vision, along with industry and consumer trends." 

5.45 "Businesses should be looking forward and asking how we gonna position ourselves within the market." 

16.17 “It's just different levels of service, speed and price that you can get anywhere. You've really got to think about those unique things that you provide.”

31.49 “Make your initial messaging as short as possible.”

37.59 “Don't invest in automation or big technology until you're sure that that process is ready for it.”

45.14 “The biggest mistake I see is that business owners look at the sales funnel as just a transaction. What you're actually selling as a business is trust.”

1.08.48 “We are hiring top talent in these countries and our pricing is in the range of providing at least a 50% ROI to customers here in the US.”

1.09.19 “If they want to try out our service, we'll give them one month free to test it out (Office Beacon).” – how to sign up is explained

ABOUT THE GUEST

https://www.officebeacon.com/

https://www.linkedin.com/company/officebeacon/

https://www.facebook.com/officebeacon

https://www.instagram.com/officebeacon/

Blue Ocean Strategy - https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491

ABOUT THE HOST

Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals.

As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals.