This week we are joined by one of North America’s most recognised and awarded creatives in the advertising industry Paul Caiozzo and founder of the advertising agency Interesting Development. He talks to us about the differences of going from being an Executive Creative Director to running his own company and the challenges presented over the last several months.

Next we have Leon Harlow, Commercial Director of YMU Group, the largest talent management company in the UK. He tells us how to get the best out of a celebrity/ brand relationship and how to negotiate with influencers and treating them like a media channel in their own right.

Lastly, we catch up with our most junior member of the MCA team, Oscar Edwards. He tells us what it was like joining amid the pandemic and going from a client facing role to working from home since day one.