In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor from NEWTON Media and Omar Signori from Infojuice, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!