In this enlightening episode of Mirror Talk: Soulful Conversations, we welcome Larry Easto, a seasoned lawyer, consultant, writer, trainer, and coach with over 40 years of experience. Larry’s latest book, How To Succeed In Your Professional Service Business, serves as a blueprint for professionals seeking authentic success by aligning personal values with effective marketing.

Larry and Tobi discuss the journey of transforming a simple marketing guide into a powerful resource for business and personal growth. They explore the role of authenticity, experiential learning, and trust in professional success. Larry shares valuable insights on overcoming self-promotion challenges, leveraging strengths, and building a referral-friendly business. This conversation is a must-listen for professionals seeking sustainable and fulfilling business growth.

Chapters:

00:00 Introduction to Larry Easto and His Journey

10:05 The Evolution of Larry's Book and Legacy Project

19:46 Experiential Learning: The Key to Success

29:57 The Importance of Authenticity in Business

39:56 Building Trust and Relationships in Professional Services

24:20 Overcoming Self-Promotion Challenges

27:05 Building a Referral System

29:12 Identifying and Amplifying Strengths

31:05 The Importance of Reflection

33:15 Achieving Work-Life Balance

36:05 Embracing New Beginnings

40:42 The Power of Authenticity

Key Topics Discussed:
✅ How Larry’s book evolved from a marketing guide to a holistic success blueprint
✅ The power of experiential learning in professional development
✅ Why authenticity is crucial in business and how to integrate it into marketing
✅ Overcoming self-promotion discomfort and making marketing feel natural
✅ Strategies for identifying and amplifying personal strengths
✅ The essentials of a referral-based business growth strategy
✅ The role of the law of attraction in professional success
✅ Work-life balance for self-employed professionals
✅ Overcoming fear and embracing new beginnings
✅ Larry’s top insight for achieving success in a service business

Memorable Quotes:
🔹 "The best is yet to come."
🔹 "It's okay to be your true self."
🔹 "Trust your own instincts."
🔹 "Authentic marketing is about making genuine connections."
🔹 "Letting go of fear opens up new opportunities."

Resources & Links:
📖 Get Larry Easto’s book How To Succeed In Your Professional Service Business – available at all major booksellers
📘 Download Larry’s free eBook New Beginnings & New Opportunities
🎥 Explore the video course Your Transformation Connection
🌐 Learn more at larryeasto.com

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