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In this episode, Wade shares how he and his team used a simple red-yellow-green system to objectively rate every client. What it revealed... 75% of their client base weren't good fits.

But instead of clinging to bad-fit business, Wade built a plan to off board those clients over a year—while simultaneously tightening their sales process and only bringing on new clients who matched their green profile. The result? They didn’t just survive the transition—they grew.

Wade breaks down exactly how they executed this shift without sacrificing revenue, and why their service, employee morale, and long-term growth all improved because of it.

Chapters:
0:00 - Intro
0:59 - Why he started his MSP
13:18 - Why he let go of 75% of his clients
31:36 - How he's able to standardize and scale
37:29 - How does he manage transitions and staying fluid as a business?
50:14 - MSP Titan Questions

👉 CONNECT MORE WITH Damien and Wade:
https://www.linkedin.com/in/dstevens
https://www.linkedin.com/in/wadeyeaman/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g