In this episode, Lara Mackim, a key figure at Hickies, a historic music store in Reading, delves into the rich history of the store, tracing its roots back to 1864. Lara shares personal anecdotes about her family's connection to Hickies and her own journey from a young Saturday girl to a key role in the business.

The episode explores the challenges and triumphs of running an independent music store in the digital age. Lara discusses the importance of adapting to changing trends while preserving the store's traditional values. She also highlights the significance of community engagement and supporting local musicians.

Hickies' recent award win for the Pride of Reading Business in Action under 50 Employees is a testament to their commitment to excellence and their positive impact on the local community.

TIME CODES

00:25 Intro

00:58 About Lara and her role at Hickies

02:28 What Lara likes about Reading

03:11 Lara’s special connection with Hickies

04:22 What did Lara learn being as MD at Hickies

05:36 Hickies’ marketing strategy

06:27 Lara’s memorable events at Hickies

07:58 Range of products and services Hickies offers

09:07 What’s the hardest thing about running a music business?

11:12 How Hickies’ are celebrating their 160th birthday

12:28 Hickies’ plans going forwards

13:21 Can people go to Hickies for anything to do with music?

14:10 Advice for other independent business

15:15 Key takeaway