In the world of coaching and consulting, your success hinges on your ability to attract and engage clients. However, some coaches are finding it more and more difficult to fill their programs, and tactics that were once working are no longer bringing in clients. 
Despite the coaching industry being highly competitive and always changing, coaches need to embrace the challenge and develop strategies to attract more participants to their courses so they can increase their income and make a greater impact.
In this episode of Next Level Influence Samantha Riley and Melanie Benson speak with Shay Wheat, Ryan Bowles and Cindy Schulson about the strategies they are currently using to fill their courses and programs. 
They share useful tips on what’s working in social media right now, understanding how your ideal clients are most likely to spend their time, and how conducting market research before launching a program can benefit you. 
The strategies shared in this conversation will help you generate more leads and increase the number of people enrolling in your programs.
Here are some of the highlights of this episode:

• An introduction to the panel - what they do and how they help clients (02:30)
• Common challenges with filling online courses and coaching programs (04:23)
• The best strategies to help clients fill their programs (11:15)
• The ACE formula and how it boosts client connection (14:30)
• The value of doing market research in launching programs (15:11)
• The power of counter offers in your buyers journey (18:19)
• Leveraging social media to attract leads for your program (21:15)
• The best platform for finding an audience of buyers (25:52)
• The importance of knowing where your audience hangs out (29:00)
• What derails coaches' success? (32:45)

Quotes:

"You need to utilize different types of events at different times in your business, so you can continue to serve your audience where they're at." -Shay Wheat

"It's important to have a connection with clients because you're going to spend a lot of time with them and you’ll be helping them to move through something that is not comfortable for most people." -Shay Wheat 

"We see clients that have people in their groups get results that aren't even in their programs, just because of the way that they show up and serve." -Ryan Bowles

"It's not about the size and quantity of your leads.  It really is about the quality and the connection that you implement." -Ryan Bowles 

"You want to coach clients on tailoring the journey that best applies to them so they can implement it in a way that feels right for them." -Cindy Schulson 

"You can't overwhelm your clients with too much content thinking it's doing them a favor because it's actually doing them a disservice." -Cindy Schulson

"It makes perfect sense that coming out of the pandemic, so many people are looking for ways to feel more connected." -Melanie Benson

"Helping people understand that we need to meet our prospects where they're at is so important." -Samantha Riley


Resources

Cindy Schulson’sSignature Program Template
Download Shay Wheats guide - The Five Phases of Events to Scale Your Business & Leverage Your Time Guide
Join Ryan Bowles Facebook Group - Conversion...