In this thought-provoking conversation, Michael McIntyre sits down with Kurt and Kristen Luidhart, co-founders of the Prosper Group, to discuss their remarkable journey in political consulting and the evolving landscape of politics. They delve into their early challenges, working with Republican candidates, and the shifting dynamics of voter demographics.

Kurt and Kristen share insights on the evolution of political polling, the critical role of voter enthusiasm, and how trust influences consumer and voter behavior. They introduce the concept of 'Liberty Spenders,' uncovering a $5 trillion market opportunity for conservative brands, and reveal strategies for effectively connecting with values-driven consumers.

The conversation also highlights the intersection of faith, leadership, and perseverance, showcasing how business can shape both culture and politics while offering valuable lessons in personal and professional growth.

To learn more about Liberty Spenders click here.