Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.

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Related NN/g Resources & Courses:

• Free Articles on Analytics & Metrics
• Report on UX Metrics & ROI
• Full-Day or 2 Half-Day Course on Measuring UX and ROI