Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
BonusReleased Friday, 25th October 2024
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
BonusFriday, 25th October 2024
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report:Architecting a Journey Management Practice
Learn more about Kim:
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
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