Trump is unique for many reasons. One of them is his public projection, his near permanent presence on the TV screen commentating on his own presidency, updating on sensitive negotiations and announcing new ideas that are far from concrete policies. Compare him with other presidents who restrict their appearances to the point they can be close to silent or invisible for relatively long periods of time. What will be the consequences of Trump’s freakish ubiquity and are there lessons for more reticent leaders sticking to the old ways when they convey their messages?

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