Our Chief Transformation Officer, Inês Almeida, introduces the AI Transformation Playbook, now updated for Generative AI.

Business leaders must grasp the fundamentals of AI and how it differs from previous waves of digital growth. The opportunities and risks presented require a distinct approach to strategy, change management, and governance. Research shows past trialed and tested methods—Agile, Design Thinking, product-centered innovation—won't produce the best results. Not if you seek high returns.

In this first event, we introduce Artificial Intelligence and Machine Learning fundamentals and then share the key building blocks of the Generative AI Transformation Playbook, highlighting differences from previous waves of transformation, and key misconceptions. Insights from Ivy League Business Schools such as Stanford and Wharton.