0:00

It's 5 o'clock and your off the clock will be sky , and

0:02

today we're excited to have our guest , tanner Murrell

0:04

Guys , if you have ever shot

0:06

a bow into a target , there's more

0:09

likely you have seen the Murrell targets . These

0:11

guys have been around since the 80s okay

0:13

, well established . And

0:16

today Tanner is going to explain to us the different types of

0:18

targets and what they're used for

0:20

and what kind of technology goes into these archery targets

0:22

. Guys , it's pretty interesting . I

0:25

mean , it's a little bit more than just a bag full of

0:27

sheets or something , guys . So , anyway , make sure

0:29

you leave a like , subscribe , hit the bell for notifications

0:32

and we're going to get right into it . So

0:37

, tanner man , thank you for being here today . Absolutely

0:39

, man . So what I want to know is how

0:41

did Morrell originally get started

0:44

? Because you know , everybody knows , you

0:46

know all the different targets and you know there's

0:48

just tons of options out there . But

0:50

what is so special about Morrell and where did it

0:52

start from ?

0:53

So I mean it started from dad , I

1:01

think . I mean he told me a story a long time ago , way before I was even there , probably six years before

1:03

I was there , alive , on this planet 82 , he

1:05

came up with the design and it was

1:07

a bag target that had a floating center in

1:09

it , and it hasn't been done before

1:11

usually .

1:12

A floating center A floating center .

1:13

What's that ?

1:13

So before I

1:16

think Delta McKenzie had the first bags or

1:19

not Delta McKenzie At the time it was Delta

1:21

before they were merged together with

1:23

Delta .

1:23

McKenzie oh , I see .

1:24

Yeah , so they had just

1:26

a bag . It was a burlap sack and then

1:28

they would just stuff stuff in it .

1:30

Right yeah , random material . Oh yeah

1:32

, always pull out like a foot of like whatever .

1:34

There's so many videos out there , Just

1:36

people just like let's see what's in this

1:38

target , and it's just it's fabric

1:41

. And here , truth be told , all

1:43

bag targets are

1:45

recyclable material .

1:47

Right Period , that's good .

1:49

I mean bag target-wise . If

1:52

you don't do that , then you're going

1:54

to pay $100 plus for a bag

1:56

target . And who's going to pay $100

1:58

plus for a bag target ?

1:59

Right , right right .

2:05

So Delta had a burlap sack and they were just throwing stuff in it , throwing

2:07

different materials in it , and dad was getting all these pass-throughs when he

2:09

was shooting into him and he

2:11

came up with well , what if I made

2:13

like some sort of center threshold

2:16

to where the arrow would have to pass through that had a lot of stopping

2:19

power . So that's where

2:21

a burlap floating center came from

2:23

. And he built a

2:25

, a technique to hold

2:27

a burlap sack and then you would stuff material

2:29

on both sides of that burlap sack to hold

2:31

it together , to give that bag integrity . And

2:34

he also put in a cardboard

2:37

frame around the target to give it shape

2:40

form so you could stand it up and shoot it and not

2:42

fall over , right . So that just hasn't been done

2:44

yet .

2:45

And then he did that and he worked on prototypes

2:47

for several years and he got

2:49

his first break around 1986

2:52

and we had our first customer

2:55

guys if you made it this far , like

2:57

subscribe and hit the bell for notifications , it helps

2:59

us out tremendously and it helps us push

3:02

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3:04

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3:06

he wants to do something , drop a comment

3:08

down below .

3:09

All right , we'll get back into it

3:11

that first customer was like a springboard

3:13

that launched morel manufacturing

3:15

incorporated , yeah , and that customer

3:18

happens to be walmart , and

3:20

walmart you know , being the big volume

3:22

seeker that they are yeah I mean , you

3:24

can see where that just launched us .

3:26

Oh yeah , Y'all are seeing them everywhere , yeah .

3:27

Yeah .

3:29

So how do you guys ramp up from

3:31

startup to dealing with somebody like Walmart

3:33

?

3:34

Well , that's interesting .

3:35

Yeah , I mean , that's what I want to know .

3:38

We are in Alma , so

3:40

that's an hour away from the headquarters

3:42

of Walmart . So naturally

3:44

he just built this prototype . Honestly

3:47

, I don't know how he got a meeting . In the beginning

3:49

he was partnered with a couple

3:51

people , a couple investors

3:53

, and then somehow that broke away . I don't even know

3:55

the full story .

3:56

That was way before my time

3:58

, it's crazy to just be like

4:00

all right , your first big

4:02

customer is Walmart Walmart .

4:06

Like wow , yeah , yeah , yeah , yeah how did your dad even

4:08

get a deal like that with walmart ?

4:11

so I think I I don't know how

4:14

he got the meeting , but he ended up

4:16

getting a meeting . It could have been from the investors . I think they

4:18

may had . It makes sense . Yeah and

4:20

uh , they got a meeting and they just loved the product

4:23

because it solved the need .

4:24

So I guess there was a need for this .

4:26

Oh yeah .

4:28

And it probably was like one of them deals too

4:30

, where it was like if everybody

4:32

is the newest thing , it's the perfect kind

4:34

, Right , Of course , Walmart was probably

4:36

eager to grab that .

4:38

Oh , absolutely . You know Absolutely .

4:39

So how were y'all producing ? Like , were y'all producing At the

4:41

very beginning ? I mean , was it like a thing where he was building

4:44

one , two , three a week and

4:46

then it turned into like now he has to do 200

4:49

?

4:50

Well , yeah , that's where the investors came

4:52

in . So

4:55

, doing with Walmart , he had to

4:57

come up with several hundred

4:59

. I don't know for sure that

5:01

story as far as the number was . I'm sure it was a big order though . Yeah

5:04

, it was a big initial order and they always test the market

5:06

before they take a full load and see if you can actually

5:08

provide the targets

5:11

. But it's actually a funny story he was telling

5:13

me the other day . It's

5:15

just like in startups you

5:17

have these initial problem

5:20

solving things where you go into business you

5:22

don't really know what to expect , but you're going to go full force

5:24

and

5:28

that's what dad like . He will jump into product , he'll jump into uh projects and

5:30

they'll just go full bore . And so he

5:32

got this order and he ends up sending

5:34

all the and I don't know if he's gonna let me tell him the story

5:36

, but I'm gonna tell it anyway . He

5:39

jumps , uh , jumps into making all these targets

5:42

and he ships them the targets

5:44

, walmart on freight

5:46

, and he doesn't put any labels

5:49

on them . He just ships them the products . So

5:53

he found out that he needed

5:55

to put labels on it . So they had to drive to the

5:57

nearest distribution center , the nearest

5:59

Walmart distribution center , and

6:02

they had to offload

6:04

the trucks .

6:05

And put labels on there . Put labels on there . Oh

6:07

yeah , I mean that's totally something we would do .

6:09

Oh yeah , yeah , that was . That was the first order , but

6:11

you know .

6:12

He learned a lesson , you know yeah .

6:14

He was a brick Mason before . Oh really , so

6:17

he was . He was working that full time and he was doing

6:19

this as kind of a side gig at the time until it

6:21

really picked up .

6:22

And then I imagine , once you get the Walmart deal and

6:24

you're making hundreds of them , I'm sure he's like , okay , we

6:26

have to fully invest

6:28

in this . It's definitely taking off . At

6:30

that point you're burning your ships .

6:32

So how'd you come about ? Obviously

6:35

, I know it's your dad , but how'd you become

6:37

part of the business ?

6:39

So I've always kind of been in

6:41

the business , I think I

6:43

mean when I was a teenager I was going to the the

6:45

trade shows , you know as a sales representative

6:48

, and I grew up in the plants . I

6:50

mean , back in the day I

6:52

used to be a baseball player and we had a drop net

6:54

batting cage

6:56

.

6:56

Oh yeah .

6:57

Pull a chain and the whole thing would drop down

6:59

. It was right in the middle of a plant and all the workers are

7:01

like what is that ?

7:02

that's so funny , dude . This sounds just like me , doesn't

7:05

it ? It's the same origin

7:07

story .

7:08

It's amazing , it is . It's amazing y'all

7:10

two got so much in common . It's it's really crazy

7:12

you should run around playing .

7:13

Just drive dj crazy dj's . You

7:15

know dj's plant manager here yeah so

7:17

I used to run around and , just you know , mess

7:20

with dj all the time . He was always stressed out

7:22

. You know , you got a kid running around the

7:24

factory , oh yeah . So On

7:26

a skateboard or whatever I was riding

7:28

, I was riding something all the time . Yeah , skateboard you

7:30

bored , used to , I'm

7:33

out of shape now .

7:34

Yeah .

7:34

I'm just trying to boat in shoot ducks .

7:36

Out of shape , man You're

7:39

24 .

7:39

Everybody I have listen , I rip a groin so

7:42

fast , skateboarding I guarantee

7:44

you you just quit playing

7:46

baseball .

7:46

Man , I ain't very flexible either .

7:48

Yeah .

7:49

But you know , it's amazing

7:51

to hear your story . So

7:54

what I mean ? So your dad started

7:56

a company . You started building these targets . There

7:58

was a need for this target because obviously there wasn't

8:01

no targets out there . So I mean , did your

8:03

dad shoot ? Was he a hunter ? Oh , yeah

8:05

, so he was Absolutely so he loved shooting bows

8:08

.

8:08

Before the targets he had , like , several different

8:10

prototypes or other products . He's been an

8:12

innovationist ever

8:14

since . Yeah , you know he always hunted

8:16

. He had a little bow rest , so when you're standing

8:18

in the tree stand , you can have something to set your bow on . I think

8:20

that was his first .

8:22

So he was always trying to get him up with something .

8:24

Yeah , he was always trying to get his bow Making it better . It was always

8:26

going . I mean today it's still going

8:28

Like there's a million projects . He's going to go now . Does

8:30

it get on your nerves sometimes ? Oh , absolutely Absolutely

8:33

.

8:42

Yeah , because right now you yeah , exactly

8:45

exactly we do have . That's exactly how it

8:47

is , like we really , you really think we mess with that so do

8:49

you get mad your dad because he's never stops

8:51

.

8:51

He bugs the crap out of you all the time .

8:54

I would I would confirm that yeah , I would confirm

8:56

that he bothered me all the time I'm

8:59

like I think that's irrelevant .

9:00

Well , your dad probably thinks nothing is good enough

9:02

, right , I don , I don't either , right

9:05

, you know ? And you guys are just

9:07

like , ah , it's cool , it'll work out

9:09

, dad , you know yeah .

9:10

Well , I'm a big , I

9:12

want to improve everything . He's the one

9:14

that's coming up with all these new ideas , new innovations

9:17

, new things to do , yeah , so like

9:20

, but it takes both of y'all to make a company successful

9:22

.

9:22

Y'all argue .

9:23

Let me ask you this Y'all argue a bunch like

9:25

back and forth . I feel like Disagreements

9:27

ever .

9:29

I would say what do you think

9:31

? Well , I agree .

9:32

I'd say , good , I know we bump

9:35

heads man like cool , Especially

9:37

in the mornings man .

9:39

Man , how could you not yeah ?

9:41

How could you not ? Well , we can't really talk to each other a whole lot before 7

9:43

30 in the morning well

9:46

, I got , I got this idea and he has

9:48

this idea .

9:49

We clash and he tells me how stupid

9:51

I am and I'm like dude , I've been doing this a lot longer than you

9:53

. Then it gets into a little pissing match . I'm

9:55

sure that sounds familiar . Yeah , I mean my

9:57

gosh man .

9:58

This is typical I really feel like everybody

10:00

wakes up at the end of morning with what

10:02

they on their mind and what they think is important

10:04

for the day . Yeah , we all agree . I mean , you wake

10:07

up , you're like this is important for the day , I gotta take

10:09

care of this . Well , we don't awake sometimes

10:11

. We don't wake up the same thing in our minds

10:13

, so that's where the problem comes

10:15

in well , I know , but you just gotta work it out .

10:17

In the manufacturing process we work together , just

10:19

like y'all do so . So how do you deal with

10:21

it at the plant when you guys are building

10:23

these targets and your dad has a role

10:25

and you have a role ? So how does that work out ?

10:28

I mean it works out great . I

10:31

I kind of what , I what

10:33

I do there is basically , I

10:36

jump into departments and I look

10:38

for the the best improvement

10:40

, best value that we could

10:42

do , best , best bang for the buck , so to speak

10:44

, on an investment . And

10:46

, like right now , currently I'm in the

10:49

sales and we're trying to come up with

10:51

a new CRM to use

10:53

for our sales team , because we really need it , not

10:56

just for us but for the customer's base .

10:59

So what's that ? Explain that to us .

11:01

It's a customer relationship management software . Uh

11:04

, basically , it keeps track of conversations

11:07

that you have with customers . It's

11:09

a way to send notifications of hey

11:12

, remember to call this person . They wanted you to call them

11:14

, Right . So , and that's that's important

11:16

, man , we're we're customer driven

11:18

.

11:19

Yes , we are too .

11:20

Absolutely . Customers are always right

11:22

. We've always ran it that way

11:24

.

11:24

Does it feel like it's gotten so big

11:27

that it's harder to manage and

11:29

make sure that every customer is

11:31

taken care of ?

11:32

That's where the improvements come from . We're

11:35

going to have to . I think we're on a verge

11:37

, and I don't think it's just

11:39

our industry , I think it's every industry . In order

11:41

to keep up , we're going to have to start innovating . With technology

11:44

, I

11:50

agree with you . I mean the old , the old forms of shuffling papers around and just hiring more people isn't

11:52

, isn't going to work , because we got to get . We

11:54

have to get , um

11:57

, all of the price points down . In order

11:59

to do that , we have to start with innovations right

12:02

and innovations will drive that , that's right .

12:04

That right , that's right , that's right . So how many targets

12:06

a year do you build ?

12:08

I mean , and before that , let's talk about

12:10

what you offer . Let's talk about what all kinds

12:13

of different targets you offer for different things .

12:15

Yeah , yeah , that's a good subject

12:17

. So there's four

12:19

categories of targets . Right

12:21

Number

12:24

one bag targets . That's about probably the oldest form .

12:26

That's going to be the inexpensive targets .

12:28

That'll be , yeah , your value-based targets

12:30

Bag of the truck running gun going

12:32

out . Yeah , and then you have a

12:35

solid-state poured foam which

12:38

is just a foam target . The

12:40

third is probably a 3D 3

12:43

. Uh , the third is probably a 3d 3d targets

12:45

, my favorite right there . That's everybody's favorite

12:47

, just cause it's real , it's real , it's

12:49

real , it's closer to being shooting it , but I will . It's

12:51

the most expensive thing that you can buy for a target

12:53

. So , yeah , and that's it's always

12:55

going to be that way . But the fourth one

12:58

is more of like a conventional base , like

13:01

a layered foam style

13:03

target that has like components that kind

13:05

of make it work , or

13:07

like a compression target that we have the boa

13:09

target , um , it's

13:12

, it's kind of has

13:14

, it's just it's not a bag and it's not foam

13:16

right , so what would you say

13:18

?

13:18

your most popular target is like it's

13:20

yellow jacket really sure , 100 , 100

13:23

just the volume target .

13:25

But you know , granted , yellow jacket's

13:28

a line , we have several different products inside

13:30

a yellow yellow jacket , but our

13:32

probably our number one skew is the

13:34

yj425 . You

13:37

know , and when we put 425

13:39

, we're different from a lot of our competitors

13:42

because we , when we put 425

13:44

, that's a conservative effort . It's

13:46

not , it's a recommendation . Can

13:49

it handle more than that ?

13:51

hell , yeah , that's what we do . We do right

13:53

things too , same way .

13:54

Yeah , you know , you almost have to yeah

13:56

way , we'd rather be on that side

13:58

of things and get somebody said , hey , it stops

14:01

it because at the end of the day it's target . You

14:03

know , targets have movable parts

14:05

in them , especially bag targets , all bag targets

14:07

. So if you look at bag

14:09

targets , there's material , there's

14:11

stuffing material . So what's this target ? Right here

14:13

, that's a kinetic . So

14:16

what's unique about that

14:18

target is that there are two floating

14:20

centers .

14:21

Two floating centers . What do you mean by floating

14:23

Like , is this floating ?

14:24

What we're saying is basically they have

14:26

, like the way you explained earlier , there's a burlap in

14:29

the middle of it and it's got layers of

14:32

material around

14:34

it .

14:35

I got you , so that there's like a core kind of yeah , it's

14:37

like a core Okay alright , so

14:39

that one's got two . That's

14:45

got two . That's got two . What would be the improvement in having two over one ? It's just

14:47

more stopping power .

14:48

I got you More stopping power and longevity , yeah , so any bow is going to be

14:50

, I got you . So

14:53

each target's rated for a compound

14:55

or a crossbow .

14:56

Dude , that target right there . Yeah , fire

15:00

a missile at it . Oh , it's a real deal , dude

15:03

. We test everything . Every

15:06

one of our products we test before we put it on the market .

15:07

Your dad's going to get pissed when people start

15:09

blowing up targets with missiles .

15:12

Well , hey , he said blow a

15:14

missile . He didn't say like it would like . He didn't say

15:16

nothing about exactly what the results will be .

15:18

Okay , yeah , yeah , okay . That's

15:22

not under our warranty .

15:24

So that's a heavy duty , just like workhorse

15:26

, right there , that is two layer , that's

15:28

two floating centers of burlap and

15:31

two material layers , or

15:33

not two lap

15:37

and two material layers or not , two , three material layers .

15:39

It's usually two material layers and one layer of burlap

15:41

. That's kind of like our dbst .

15:42

Yes , yeah , I agree , and and the thing with that is , nobody has done

15:44

that yet and I'm trying to work on a

15:46

patent for that , but , um

15:48

, we've tested everything

15:51

in our line that's outperformed , everything

15:54

we've ever shot at , and I'm not just talking

15:56

about so what makes it ? I'm talking about every

15:58

brand .

15:58

So when you design a target , what are you

16:01

trying to like ? You have

16:03

a problem with the target . You're trying to

16:05

make something better of a target . So I mean , what

16:07

are you guys looking for ? The ease of pulling the arrow out

16:09

, the amount of penetration

16:11

? I mean , what are you looking for ?

16:13

I . I think it would be good just to talk

16:15

about how we test , okay , because there's

16:18

probably three

16:20

different things that we test . That pretty

16:22

much amounts to everything you just said . Okay

16:24

, so when we test

16:26

, we go about 15 yards out because

16:29

we don't want to do 20

16:31

. We want to do a little bit closer because it penetrates a little bit

16:33

harder , just to .

16:34

Just to be safe Most people .

16:36

Yeah , what do you ?

16:36

shoot at when you first shoot

16:38

a bow 20 yards , 20 yards , 20 yards is

16:41

my . Everybody does 20 yards . That's why we do 15

16:43

. A little bit more penetration just to be safe

16:45

. Remember we do that conservative effort

16:47

. Right

16:49

, you want to be saying so

16:51

, we stand about 15 yards back , we draw

16:53

a circle about the size of a nickel

16:55

. Yeah and um

16:58

, and let me go back to we

17:01

. We had an option to where we could build

17:03

a machine and shoot the exact

17:05

same point . Okay , uh

17:08

, peterson's , they had a machine that

17:10

would shoot an arrow in the exact same point

17:12

every single time . There's a

17:14

reason we don't want to do that . I

17:17

want to ask you something when was the last time you shot the same

17:19

point ? 10 shots in a row

17:21

? Never , and be honest .

17:22

No , never .

17:24

Nobody , I don't care how good you were , I Robin

17:26

Hood one arrow in my lifetime , exactly

17:29

, exactly so . We

17:31

don't want to do the testing that way . That's why we draw

17:33

a circle and that's about it's

17:35

more realistic .

17:36

Sometimes it's a good quarter . It's more realistic

17:38

. Yeah , it's more realistic I mean you guys

17:40

probably would never build a target good

17:43

enough if you just shot the same spot every time . I

17:45

mean it's just common sense .

17:46

I mean 10 times in a row .

17:48

That's just not Very unlikely .

17:56

It's not a realistic , it's not a realistic test , right , right . So we draw a circle

17:58

, so if it hits the line it counts . So you stand at 15 yards , and then we typically

18:00

use the same setup . If I

18:02

mean , but bows do change , we don't use the same setup

18:04

over a decade . You know , we gotta right

18:06

, gotta fluctuate the time , so we write down the arrows

18:09

and this is . This is a big log that we have

18:11

. We have one guy man , he should be a pro

18:13

, like he works for us , he's an assistant plant

18:15

manager and he is like

18:17

a sling him , huh or yeah a dude

18:19

, he's good , he's drooping . Yeah

18:21

, sub mma kind of guy yeah

18:24

, yeah he's good , but

18:26

uh , he'll . He's our , basically

18:28

our tester and we have a log where he'll write

18:30

down what bow he used , the

18:33

FPS that he's shooting and arrows

18:35

and then how many shots

18:38

. The first category that we look at is

18:40

the PT count , and

18:43

that stands for poke through Okay

18:45

. So when an arrow , the point

18:47

where the arrow pokes through the back of

18:49

the target , we write that number down

18:51

, okay

18:57

. And then we go to what's most

18:59

important is the ff count . The ff count is the fletching friction

19:01

count and

19:03

that's the most important . And

19:06

it's the most important because that's when people start

19:08

getting pissed off yeah , you start defletching all

19:10

your areas .

19:11

I mean who ?

19:11

who wants that ? Nobody wants that okay

19:13

.

19:13

So that's what you don't want to do in a target business

19:15

, right , okay you want a high , high

19:18

FF count . Now the .

19:20

PT count . It can be low , that's

19:23

not important . What's important is the FF count

19:25

. It's just . It's just cool to know the PT

19:27

count .

19:27

To be honest , yeah , but but

19:30

you want to stop the arrow before it gets to the

19:32

fletchings .

19:40

Yeah , okay , and that's's , that's probably the most important thing . The second most important thing is

19:42

going to be the pull , the ease of arrow removal right , yeah , and honestly , like , if you did

19:44

a survey , it would probably be like 55

19:48

60 percent say I want longevity

19:50

out of my target and then the other 45

19:53

percent want

19:55

ease of arrow removal pull it out

19:57

.

19:58

So it's , it's , it's neck and neck so there's

20:00

a lot of factors going to building targets

20:02

. You want one that you could pull arrows out

20:04

easy . Then you got some that targets

20:06

last longer . Then you got those customers

20:08

you just can't make happy , you know . Is it targets too

20:10

hard to pull ?

20:11

that's gonna last long , they'll , they'll compare

20:13

, they'll say well , I wish his target could pull

20:16

out this easy but also be and just

20:18

can't get out all the attributes .

20:20

It seems like problems with customer service . People

20:22

actually call you complaining about how hard it

20:24

is .

20:24

Oh yeah , Really , oh

20:26

, oh , absolutely , really , absolutely

20:28

.

20:29

Oh my God , absolutely Never

20:31

, once ever crossed my mind .

20:33

Never , I never , would have ever thought

20:35

to call the Target manufacturer

20:38

, Never . And gripe because you know

20:40

my hands are sore from because

20:42

I shot 200 in the last 10 days .

20:43

I just go get one of those rubber things and grab my arrow and pull it out

20:45

. I never thought that was even an option

20:48

. So let me ask you this ?

20:49

It's crazy Talking about innovation in the

20:51

Target industry . You know there's so

20:54

. Y'all been making targets for a long time . You

20:56

got different kinds , 3D , the bags

20:58

. You know there's a good variety of targets

21:00

out there now . So when

21:03

you're going into , okay , we need

21:05

something new , All right , how can we change the

21:07

game ? Are you more

21:09

directing that into , maybe

21:11

, convenience Like

21:16

how can we make it more convenient for people to where more people

21:18

would get this because it's just easy ? Or are you looking for , like , what's where y'all

21:20

going with making improvements ?

21:22

it's awesome that you say convenience , because the last new

21:24

product that we came out with was based

21:26

off of convenience and it's that

21:28

target . What are you mod pro ? Okay

21:31

, okay , what makes it so ? Last

21:34

year I was , I was piddling

21:36

around with , I wanted to

21:38

put a make an easy way

21:40

to put a target face on

21:43

our existing targets and and switch

21:45

them out and the first bag

21:47

you come with .

21:48

Oh , just yeah , just the image I got you

21:50

yeah , so that's the , that's

21:52

the target .

21:54

And there's a face . If you want to scroll through that

21:56

, there's one of the pictures has a face

21:58

on it . Keep going right

22:01

there . So that's

22:03

that's a face that we put

22:05

on it . So I was trying to get one of those on

22:07

any target that we have and

22:10

I was thinking , all right , so maybe we

22:12

have a like just a bungee that we

22:14

put up that's custom made for this stuff . And

22:16

then I was talking it over with our sales manager

22:18

and uh

22:20

, he was like , oh man , let's

22:23

just , let's just put velcro on the side . Oh

22:26

yeah , it would be easy . So

22:28

that has , uh

22:30

, one end of velcro . And on the target itself , it has

22:32

velcro on the mod pro , like series

22:34

, which , um , it

22:37

takes like man dude , you can

22:39

set it up , take it off and put one

22:41

, a new one on in like 10 seconds yeah

22:43

, so it kind of gives you some games to play it

22:46

does , it gives you it gives

22:47

you uh changes it up a little bit different scenery

22:49

.

22:49

Well , yeah , different scenery , but we have seven different

22:51

ones . Yeah , so the

22:53

first one that comes with the target

22:55

is a tuning and precision face and

22:58

, uh , you don't happen to have a picture of that

23:00

.

23:00

Yeah , I've seen you had to have the mod pro

23:03

target , like uh , to actually have

23:05

these faces .

23:06

Yes , okay , so it is because there's velcro

23:08

on the side right now

23:10

you could probably get some industrial velcro

23:13

and put it on your existing target and it would work

23:15

, but it's going to have to

23:17

be that size of target . Yeah , I got you . That's

23:19

the tuning and precision phase .

23:20

So how does this work ? I can't shoot that accurate . Why

23:23

don't you say that I can't shoot that

23:25

accurate ? Yeah , I mean , I guess

23:27

I could .

23:28

But you could . The

23:35

thing is about it , though , is like they always say this , going back to the , you know

23:37

the golden tip right here aim small , miss small . That's right . It don't matter if you can hit

23:40

that bb right there , but you ain't gonna miss the heart .

23:42

Yeah , you might miss about a little bit well

23:44

, I've done my share of missing , trust

23:46

me . So the uh

23:48

. So you got your squares , your circles and your small

23:50

circles , so all right . So what's this all about

23:53

?

23:53

yeah , so I'll just explain the whole thing . And we

23:55

got all this concept from some

23:58

pros . So we basically talked

24:00

to some pros and , like , what do you want to see out

24:02

of something to get you tuned up , ready to go ? Right

24:05

and they all shoot at this cross

24:07

. And the reason it's a cross is

24:09

because when you step back along yardages

24:11

you can kind of see the dip and then you can bring

24:13

it back in .

24:14

Are those broken by inches ? Yes , okay

24:16

, so each square is an inch by inch , one inch tuning grid

24:19

.

24:19

That's genius , yeah . And we actually

24:21

made it tan , that

24:23

tan color for a purpose

24:26

, because it's the most visible color in

24:28

the spectrum from what our survey

24:30

took , that could be most

24:32

visible from your sight pins , I got

24:35

you . And the reason that grid is

24:37

kind of a brown color is

24:39

because when you step out at a distance , it disappears

24:41

. I got you , you only see it when you go up close to

24:43

the target I got you , so

24:46

you're just shooting , so you shoot at

24:48

the crosshairs and Uh-huh

24:50

. So I mean , yeah , that's

24:52

when you're doing your tuning setup , I got

24:54

you . So

24:57

I mean , yeah , that's when you're doing your tuning setup , I got you . But uh , we put an inch

25:00

and three quarter inch and a half inch and that's all based off of

25:02

the diameter of your sight

25:04

pins oh , some people have .

25:06

So you're talking about ? You're talking about

25:08

putting , yeah , you're talking

25:10

about covering that dot with your dot of your sight , yeah

25:13

, my arrow should cover that dot .

25:14

That's the problem . See , that's another thing too . Why

25:18

do we have squares and why do we have regular

25:21

circle bullseyes ? Circle

25:23

bullseyes are just traditional people like shooting at them . But

25:25

the reason we have the squares is because sometimes

25:27

when you put that pin inside of

25:29

that square and

25:31

it's in a circle , you don't see

25:33

the circle bullseye anymore . It disappears

25:36

. But the but square . You see the edges , you see that . You see the four corners right

25:38

over them so why do you have both ?

25:41

why don't ? You just have squares , I mean just options

25:43

.

25:43

Well , a lot of people like shooting in circles . I

25:46

got you . I got otherwise . We just put squares

25:48

on there . Really , squares is the most beneficial one

25:50

.

25:50

I got you I would say so too . So

25:52

do you .

25:53

So that's pretty't never seen that target

25:55

, especially if there's two people shooting in the same

25:57

bag .

25:57

You know you always got to kind of have stuff away from you . What side are you going to shoot ? Circles

25:59

or squares , brandon ?

26:01

See my first thought I'd go circles and

26:06

the reason being is well , I guess they're so small yeah

26:08

, I'd like to hear this . They're so small

26:10

it's harder to find the center of , whenever

26:13

you're just floating it , than

26:16

a circle would be . Yeah , because it's evenly

26:18

in the middle . You know what ?

26:19

I mean .

26:20

So I would naturally aim at the circles .

26:22

Yeah , you ever try and put a square inside

26:24

a circle ?

26:25

Yeah , I'd probably aim for the circles too .

26:30

But if he shoots first , I'm going for his knock . That was planned

26:32

.

26:32

You got a lot of knocks .

26:33

He set me up for that , did you hear ?

26:35

that yeah .

26:36

I'm going for his knocks . He just set me up for that

26:38

one . You must have thought that one through way before the podcast

26:40

. I'm an overthinker . That's

26:43

horrible . So do y'all do any 3D shoots

26:45

? I imagine y'all have 3D targets

26:48

out there .

26:49

We sponsor a couple of them . That

26:57

is . Our next area that we need to improve on is 3ds . We have that

26:59

one 3d . That's it now . We we've carried 3ds in the past

27:02

. Is it just the deer , or

27:04

? Y'all looking at maybe just that one . Yeah

27:06

, we're looking to expand it , maybe absolutely build

27:10

a , build a target .

27:11

Don't fall apart like

27:14

okay , so the issues I've

27:16

had in the past with like 3D-

27:18

targets .

27:19

Yeah , you're talking about 3Ds right ?

27:20

Yes , it's the joints where

27:23

the legs and the bodies meet

27:25

. What do you got ? You know it's a

27:28

Well , we don't want to say who

27:30

. Do you mind if I say it ? I mean , it doesn't matter

27:32

for us , I don't even know what the name of it is . It . Do

27:34

you mind if I say it ? I mean , it doesn't matter for us , I don't even know what

27:36

the name of it is it's a . Glendale . Oh yeah , and it's a joint

27:38

right . So obviously , with the leverage

27:40

of the body being heavier , you

27:42

know , when you have the poles on the bottom .

27:45

Is it a full rut ?

27:47

Yeah , it's a big one .

27:49

Yeah , it's a big one , it's just those body inserts a slide

27:51

in the legs . We got more duct tape Over

27:53

time you know , they just break .

27:55

So with that design

27:57

. I do like that .

27:59

It has a slide on the bottom and a slide on the

28:01

top .

28:01

It has a slide , but it covers a lot more of the target . Yeah

28:03

, so that's what creates that stability .

28:05

And is this part right here foam as well , the

28:08

legs .

28:09

So the legs and all the whole body

28:11

is foam .

28:13

Is there a rod going ? Is

28:15

there a rod going through the leg ?

28:17

No , there's not a rod going through the leg , because

28:19

my arrows hate that rod . Well , I

28:21

mean it goes to a certain point . I mean you

28:23

have to have the stakes to hold it up .

28:25

I mean , if he's a bad shooter and he hits in the hoof

28:27

. You deserve to lose that arrow . I

28:30

mean , yeah , you agree . I mean , come on

28:32

, I'm not hitting in the

28:34

hoof . I mean you should get punished

28:36

for a shot like that .

28:38

I mean I might shoot low in the heart and shoot to

28:40

the right a little bit and get that leg right there

28:42

. It tears my arrow up .

28:45

It does on other targets . It doesn't work on that

28:47

one I know , Obviously that's what we need

28:49

, because you're a leg shooting forward . We're just trying to tell them how to build a

28:51

target . You already built a target , I know

28:53

. Get as gracious .

28:55

So what's cool about that is

28:57

that the actual area , the

28:59

shooting area , is high roller foam in

29:02

particular .

29:02

It looks like it's a whole part too . It's not just a kill

29:05

spot .

29:07

The head and the rest of the body . It's

29:10

a more rigid foam , yeah , so

29:12

you don't really want to shoot into that . I don't know , it's just denser

29:15

. But you know , what when you're

29:17

training ? You need a little bit of punishment if you miss .

29:20

That's what I think . Snapping arrows on the post . You're the answer

29:22

. That's how it is .

29:23

You should put that in your box .

29:24

That's right If you miss the kill , that's right the

29:27

whole rest of the body if it ain't that square

29:29

right there , it should just

29:31

be so hard to just snap your arrows . Yeah

29:33

, breaks them , right .

29:34

I ain't shooting that target ? No way . Arrows

29:38

nowadays are expensive . They are man

29:40

Targets are expensive too .

29:44

A good target anyway . So yeah , so the 3Ds you're looking

29:46

at getting into , are y'all doing it for

29:48

the competitions and the big tournaments or

29:53

are y'all doing it more just because people are , you see , like on social media

29:55

, people out there enjoying , you know , the

29:58

3D ?

29:58

shoots . We're just , we're the largest

30:00

. I can confidently say that we're

30:03

the largest archery target manufacturer in the world . I

30:05

believe so . We absolutely are , and

30:08

we don't have 3Ds .

30:09

Yeah .

30:10

What if we had 3Ds ? What if ? What

30:12

if ?

30:12

What if that's ?

30:13

the type of things that .

30:14

I ask that's what we're tied on , is what ? If so , it keeps me up

30:16

at night . What is it ? You're just like your daddy

30:19

. That's right .

30:20

Yeah , that's right what does your dad think about it ? He

30:23

loves to do it , he wants to do it

30:25

, but it's just

30:27

difficult right now because it's hard to keep up with the

30:29

high roller demand right now .

30:31

Yeah .

30:32

And you know we're investing

30:34

in some different machinery and pouring

30:36

machines and things that we can't do . It

30:38

takes a lot to manufacture .

30:39

To be able to handle the demand .

30:41

It's a lot .

30:41

It takes a lot . It takes a lot to manufacture anything

30:43

.

30:44

And it takes a lot of cash flow for foam

30:46

because you've got to buy

30:48

the chemicals up front

30:51

. Yeah . So it takes a little . You

30:53

have to sit on that a little longer than

30:55

what you would bag material .

30:57

It takes a lot of money to build stuff .

31:06

Right what you would . Bag material takes a lot of money to build stuff , right ? You know a lot of people don't understand that , right ? But yeah , so , um . So yeah , I like

31:08

the handle . The cool that there's a reason we have that handle in there is because that's

31:10

actually a two for one target . You get a 3d target and you can slide that

31:12

off . You got the handle , you can take it to your camp . Oh

31:14

wow , that's what the handle's for

31:16

I got , and you can move the 3D

31:18

around a lot easier too .

31:20

Yeah , mine , you got to grab it . Legs fall

31:23

off , antlers fall off the ear . That's really

31:25

genius , though it's already broke .

31:26

Because , like , more than likely , if I'm going out of state

31:28

I might not take the whole deer Right , but

31:30

I might want to slide that you know , inside

31:32

out that is a pretty

31:34

good idea . I don't have to buy a

31:36

bag when you're out of state and you forgot yours Right

31:39

, Like we always do . You can just have that

31:41

with you and when you're at home you just slide it back in . You got

31:43

a 3D target .

31:43

That is a good idea , 100% . Don't

31:45

think outside the box . Did you come up with that idea ? I did not

31:47

.

31:48

Okay , I will not take . I

31:50

will not take . Who

31:54

came up with that foam pourers

31:56

? Oh , that's a good idea it's a good idea

31:58

, definitely giving props yep

32:00

, yep , yep .

32:01

So where do you see the company going ? What do you mean ? What

32:04

do you want to do ? You want to expand it into the

32:06

3d stuff ? I mean dude

32:08

.

32:08

I want , I would like to expand into 3d stuff

32:11

. I would like to break some more international

32:13

sales . I think that's our next big pivot

32:15

. Um , y'all , y'all sell

32:17

. So I mean we're at

32:19

a point now where we're

32:23

in so many different dealers . I mean we've been doing

32:25

this since 86 , right so the

32:28

name is established well

32:30

established . So I

32:33

mean that's our next market , the

32:35

international game , figuring all that

32:37

out . But I mean we're at a point where every

32:41

chain store , every dealer

32:44

has known the name , purchased

32:47

the targets at one point or another . So the

32:49

whole domestic game is just rekindling

32:51

relationships that we may have lost , um

32:54

gaining new stores that just

32:56

opened up . But outside of that

32:59

, I mean there's really nothing else to shoot

33:01

for , right .

33:02

Do you see the target industry getting maybe

33:05

more competitive , or do you

33:07

think it's one of the deal where everybody's in their own lane

33:10

? What's

33:12

your take on ?

33:12

that I think it's definitely getting

33:15

more competitive . I think a lot of our

33:17

competitors have tried to

33:20

work with the price points . I think

33:22

that they're trying to undercut

33:25

a lot of the times . I think that's one of their

33:27

ammunition , just because the brand recognition

33:30

is harder

33:32

to come by . It's an easy bullet , quick bullet

33:34

.

33:35

I mean a lot of folks nowadays just want a target

33:37

and they just pick a target . You walk into a Bass Pro Shop

33:39

or something . There's targets everywhere . You

33:42

really don't know what to buy . I look at colors

33:44

a lot and shapes . I mean obviously that's

33:46

important to you guys , yeah . You

33:49

know , because there's so many to choose from , so

33:51

obviously colors is going to grab attention

33:53

, yeah .

33:55

And that's a fine line to walk , because

33:57

really people

34:00

want what's functional

34:02

. Yeah , however , we

34:05

want to keep it functional , but we

34:07

need to make it appealing initially

34:09

, right , so you got to blend the two somehow

34:12

, right ? So we do that a lot with different

34:15

brands or like different SKUs

34:17

, so we'll have one SKU that's really

34:20

driven like the mod pro for

34:22

those people that want the functionality . Then we have other

34:24

brands that are people that are just getting

34:26

into bow hunting and they just need

34:28

something to shoot at . So I mean we

34:30

got to sell them right right .

34:31

So just to get this right , you know , because some people might not understand

34:34

what you mean when you say we got some brands so

34:36

y'all have models . It's basically models

34:38

as they like the yellow jackets , yeah , that's like a whole

34:41

line . That's a whole line . It has a bunch of different items

34:43

and things that fall under it .

34:45

You know how many different brands would you say

34:47

, y'all rocking with right now uh

34:50

four four , four major

34:53

lines , four main lines , and each line

34:55

is gonna be a price point , obviously

34:57

, right yeah ?

34:58

or different objective .

34:59

You know it's , it's really yeah yeah

35:02

, I mean it starts

35:04

with probably yellow jacket , the value side

35:06

, and then it goes into , uh

35:08

, the high roller series and

35:10

then probably the boa line and then

35:13

transformers . What about moisture

35:15

?

35:16

you know I got a lot of targets that just gather up

35:18

moisture over the years . What do you

35:20

all ?

35:20

do about moisture ? Here's how we combat that . We

35:23

first have a polypropylene that's UV

35:25

protected to an extent . No

35:29

target is UV , it's

35:31

brutal .

35:32

Yeah , I mean , it's UV rays . I think that's what's wrong

35:34

with most 3D targets they stay

35:36

out in the sun all year and they fall apart 100%

35:38

.

35:38

You know , if people actually actually

35:41

took them in , if they took their targets in

35:43

, they would triple the life of the target

35:45

.

35:45

And that's for all the target manufacturers

35:47

, and I'm not talking about just looks .

35:49

I'm talking about functionality , because when the sun does it

35:51

it eats the actual product up Right .

35:54

And then now the material's weaker and it just you

35:56

know , because like you leave it , you leave a that's

35:58

like a 3d target out there , like over the course of summer

36:00

yeah , that's what .

36:01

That's why it's brittle , that's why I'm not talking

36:03

about our target . Let's stay out in the sun

36:05

.

36:05

So it's not their fault , it's probably my fault

36:07

well , I mean there's user

36:10

error involved , I'm sure absolutely

36:12

, absolutely so so

36:14

like as far as like I

36:17

don't know necessarily warranty , like

36:19

, do y'all do any kind of warranty ? Because

36:21

technically it's like something you shoot , so I don't really know how

36:23

. What would be considered

36:25

warranty , say for a , a

36:27

Target Like your

36:30

3D Target ? I mean any kind

36:32

of warranty ? How do you warranty a Target ? It's

36:35

kind of like a . I wouldn't even think there would

36:37

be warranty . Personally , I wouldn't think there would be

36:40

.

36:40

It's kind of like a I wouldn't even think there would be warranty . Personally I wouldn't think there

36:42

would be . It's kind of it's kind of discretionary . With our high end

36:44

items we know how

36:46

long that they last . For I got

36:48

you . If you , if you buy anything

36:50

of ours and it's under

36:53

a year and you're just blowing through

36:55

it , you know we're probably going to take

36:57

care of you .

36:58

We got you .

36:58

You know , and it just depends on how many shots you're

37:00

doing , some

37:04

people will buy it and then in two months we can take a look at the target and they've shot

37:06

10,000 shots in it and they want a new target

37:08

Like try and get 10,000

37:10

shots out of any target .

37:11

Golly 10,000 shots

37:13

.

37:20

That dude's got a crazy tricep and whatever muscle back end it

37:22

is . There was this guy that sent in a picture . Super cool , I wish I had it , but he showed a supreme range

37:25

and he's shooting traditional Keep

37:28

that in mind , that's lower FPS

37:30

, but he had . He

37:33

showed the first picture . He's like hey , I just thought

37:35

you guys should know , I actually keep record of every

37:37

single shot and he's at like 30,000

37:39

and I was like , dude , that's awesome

37:41

, keep 30,000 , keep letting

37:43

us know . The dude got up

37:45

to like 80,000 and then we sent him a new

37:47

target .

37:48

I was like , dude , that's

37:50

, that's I couldn't even imagine what

37:52

a target looks like if it's been shot how did he keep up

37:54

with records ?

37:55

Was that a dang crappie counter or something

37:57

? He actually had we

37:59

told him I'm serious man , how do you do

38:01

that ? I mean , who would think ?

38:02

of doing that . He had an .

38:03

Excel spreadsheet and for what reason . He

38:06

was retired , that guy is special .

38:08

He's legit , though he was retired . And legit he's

38:10

legit , I mean he's shooting 80,000

38:12

times . He's pretty serious .

38:25

I mean that out if he if that's what he wakes up and worries about he's rambo status .

38:26

With that , you know what I'm saying I mean , who wakes up , thinks about this , let's build an excel spreadsheet

38:28

on how many times I shoot this target .

38:28

That's cool , though you know what that's dude special it's .

38:29

It's awesome though it's like . It's like shooting a bow and

38:32

this is why I think the archery

38:34

industry soared during covid

38:36

is because it's an isolation sport . It's meditativeitative

38:39

, Dude , it's just you and that target and you can't

38:42

think about anything else . You're going to make a bad shot . So you got to focus

38:44

in on that bullseye and that bullseye alone

38:46

. When you fire those shots , I

38:48

mean you got to be in a meditative , like trance

38:50

state . It's really relaxing

38:52

in a way .

38:53

Yeah , absolutely it is .

38:55

It's pretty cool so do you shoot compound

38:57

bow or ?

38:57

recurve . Yeah , I do compound . I haven't really

38:59

dabbled in traditional stuff .

39:02

At what point do you see yourself ever

39:04

dabbling in traditional stuff ? Maybe when I get

39:06

older , maybe after you complete ?

39:07

your own Compound is still cool

39:09

, man . I'm trying to be 24 , you

39:12

know .

39:12

Well , well , I promise you , I don't

39:14

shoot . No recurve .

39:15

I don't either . I've tried .

39:20

I realized real quick I was not ready .

39:21

No , yeah , that's like more difficult thing for sure , because

39:23

, like you , have to be mentally tough enough

39:25

to go through the dog days of

39:28

getting good enough to be even go hunting

39:30

in first place and then being well

39:32

it's a whole new level of killing animals

39:34

and doing what you enjoy doing .

39:36

I mean , you normally kill a lot of . You know , you've

39:38

killed a lot of stuff . You've right conquered a

39:40

lot of goals , I guess , hunting

39:42

, whether it's a 140s or

39:44

150s , 160s , and you get bored

39:47

, you're ready to challenge yourself . I'm just not

39:49

to that point in my life just rekindle the fire with

39:51

something new . No , you're not gonna catch me going out there

39:53

with a spear or a recurve . Yet I'm

39:56

not there , yet you guys , guys , ever watch Joel

39:58

Turner .

40:00

No , I've shot IQ .

40:02

That dude's a beast . What does he do ?

40:04

I mean he'll teach you how to shoot a bow . Really

40:07

yeah he'll teach you how to shoot a bow especially

40:11

traditional style bows .

40:12

I mean , I like this stuff .

40:14

I'm just not ready . Well

40:17

, his son Bodie Turner

40:19

, I mean , he won Vegas twice , the

40:22

NFA issue , so you're into this stuff , so you

40:24

shoot all , all , his whole life's bows , oh you know what I mean

40:26

.

40:26

Targets , you know .

40:27

You like boats , don't you B-Sky ?

40:29

Well , I mean , I know , I tell you I would generally

40:31

, who won the closest speed race

40:33

? Oh man , it

40:40

depends on which one we're talking about . We talk about yesterday , it was , it was , we

40:42

got the whole . Today , we got the whole . He's just worried about what he's doing , right ? You know , boats is

40:44

the same , but it's different . You know , yeah , yeah you got your circles

40:47

and your circles that connect to your circles .

40:48

Yeah , we got and stuff . Yeah , we got fast

40:50

boats and slow boats . I mean we got this kind

40:52

of same thing .

40:53

You know we got different . You know you call them brands , we

40:55

call them models uh , we got heavy-duty

40:57

models , we got light-duty models . Light-priced

41:00

models Same stuff .

41:02

Yeah .

41:03

And , like you said , I don't know

41:05

if it's just because of maybe just

41:07

the way the economy is , you know , inflation

41:10

and whatnot , the price point stuff

41:12

, the cheaper stuff , just really soared

41:14

the last you know couple

41:16

years , just because you know .

41:18

Especially last year . People are hurting for money . They're hurting

41:20

for money , or worse than they have been , especially

41:23

this year . We sold a lot of inexpensive models because

41:25

of interest rates and stuff you

41:27

know .

41:28

So did y'all see something very similar to that ?

41:30

Maybe we have we have a theory that

41:32

targets is kind of inflation

41:34

proof to an extent .

41:36

I can see that .

41:37

You think about it . You got to practice

41:39

because you got to get the meat on the table

41:41

. So everybody's like what do you do in a pandemic

41:43

? You're like we got to start hunting

41:46

because it's free .

41:46

Yeah .

41:47

You know I don't want to go to the grocery store and buy some beef when

41:49

I can just go outside and shoot deer

41:51

.

41:55

That's a good point what's up with toilet ?

41:57

paper , pat . People are always going to buy it .

41:58

You , can get leaves outside . I don't

42:00

know , man , that's a luxury item to me .

42:02

Y'all remember when all the toilet paper went out . What was up with that

42:04

? Why were people doing that ? I don't

42:06

know .

42:07

They do it every time they think something's going to

42:09

happen .

42:09

Like that's the last thing I'm thinking about .

42:14

Well , I guess they just don't want to .

42:15

Yeah , you see people buy milk . I'm like milk don't last

42:17

no time . Every time I

42:19

check that stuff's gone Expired .

42:21

I don't know why people do that Milk , bread and toilet

42:24

paper .

42:24

I mean , how many people honestly get through

42:26

their gallon of milk that they buy before

42:29

it expires ?

42:30

Targets are similar to that . Everybody needs

42:32

targets to shoot their bows . You know . Absolutely

42:34

right , makes sense . You

42:36

know , nobody

42:42

needs a boat . No , I gotta start practicing here pretty soon because I got so you got a bow hunt

42:44

coming up in uh , for the mule deer hunt .

42:45

You know , I think I need to be good up to probably

42:48

80 yards or so , 60 or 70

42:50

yards , 80 . But let me tell you something

42:52

. You know I'm not , I'm

42:54

not bad , I'm not wrong . I would say I'm , I'm

42:56

, I bet you're .

42:57

Do you get a dial size ? Yeah

42:59

, I do so .

43:00

I got the two stationary pins . I

43:03

got those on 20 and 30 , and

43:05

then from 40 is where I keep the dial

43:07

on and I just go from there .

43:13

I don't shoot nothing over I don't shoot nothing over 40 yards . You

43:15

guys build a target for long range like an oversized target . Oh

43:17

yeah , all

43:21

right , that's what I need .

43:22

I need that for like the 20 yard . Yeah , there's one that's that's 35

43:24

inches , oh wow . But there's a bigger one that's

43:27

the feet of one .

43:27

It's a big circle so yeah , that's

43:30

49 inches . All right , so you shoot through the hole

43:32

. 52 , that the that's

43:35

the plug .

43:36

Oh yeah , you can use a high roller

43:38

, use any small high roller , and that can

43:40

be your plug .

43:41

And some of the high rollers are square and some

43:43

of them are rounded .

43:44

The rounded will fit , it's just not flush

43:46

. Yeah , so right

43:49

, it's , it's fine , it

43:51

works , but people want square .

43:53

I mean , you want to match , you want it to look

43:55

right , you want it to look

43:57

good , because if you got that set up , more than likely

43:59

your buddies are coming over . Y'all are

44:01

stretching it out , you're going to be betting

44:03

money , so you want that thing flushed

44:05

up ?

44:06

Yeah , yeah , I think we should

44:08

get one of these and have a little computational video

44:10

.

44:11

I think so too , for one . I need one of those because I don't

44:13

want to lose three arrows trying to figure out where my 70's

44:15

at .

44:16

I think we should stretch it out to 100 , 150

44:18

150 ? Why not

44:20

? That's a big enough target , right you

44:23

?

44:23

might need the feet of one for that . He needs about

44:25

four of those , unless you can y'all got .

44:27

Hey , do you got any of those

44:29

where the notch out is actually in the bottom left corner

44:31

, so that we can just take four of them ? Make

44:34

it super huge for when we stretch out

44:36

to 150 ? You know what

44:38

I'm talking about . I mean , we could figure something out Like a big wall , the

44:40

giant wall , the mega wall .

44:41

Well , technically , you could just stack those right next to each other

44:43

.

44:43

Yeah that'd work . That's pretty cool . I ain't

44:46

never seen that before , that's true .

44:47

Yeah , it's in 35 inches and 24 inches

44:49

.

44:49

And all that is is foam glued together .

44:55

Yeah , it's kind of layered there . Those

44:57

are completely fused walls and it's rated

44:59

for how fast . Which

45:01

what ? The high roller or the sidewalls

45:04

, sidewalls , the sidewalls , uh

45:06

, I mean it can be when

45:09

you shoot two something

45:12

high , 200s , okay , probably , I

45:14

mean it'll stop it .

45:15

Yeah , that's good .

45:16

And I could be . I could be wrong on that more than likely

45:18

.

45:18

You're shooting a distance you're not . You

45:20

know you're losing a lot of velocity .

45:21

It's not going to drive it in there anyway , right , yeah

45:23

?

45:24

And it may be 350 .

45:26

You know , I've seen those on videos of being

45:29

like kind of like backstop type deals . And

45:31

I didn't know that , I didn't know you could slide

45:33

a cube in there .

45:34

Yeah . Yeah , it's pretty sweet . I have like two

45:37

of those high rollers .

45:38

I have the rounded ones , though Mine are yeah

45:40

Cause I like to actually throw them out there

45:42

.

45:43

So if you , if you want the squared one , you just have

45:45

to call in for it .

45:47

I got you .

45:50

Or buy one , a center punch , but you're not going to do that . You

45:53

can actually just buy the , the shell .

45:55

So you guys , so you guys do you guys pour that , you

45:57

pour the center .

45:59

Yes .

45:59

Okay .

46:00

So you have machines to do all that . Yes , I got you

46:02

. So you guys

46:05

got a pretty big operation . We have a little

46:07

over 200,000 square foot Wow .

46:09

That's a nice place .

46:10

Yeah , and they're scattered amongst

46:13

four or five locations

46:15

.

46:15

Y'all do everything in-house there , like the

46:17

actual pouring and all that . Yes , the molding and

46:19

stuff , yes , I got you .

46:22

Yeah , how many employees you guys got ? We

46:24

fluctuate anywhere between 60 to

46:26

110 . Wow , yeah , that's about

46:28

our size .

46:28

That's exactly how it is . Yeah , Up and down

46:30

, up and down . Yeah , my hunting

46:35

season , everybody wants to go .

46:36

When's y'all's slow season ? When's

46:38

y'all's slow ?

46:39

season , I would say

46:41

January

46:44

to June , but

46:49

inside of that there are peaks , turkey season being one

46:51

, oh yeah . So there's

46:54

a little peak there , and then outside of that is probably the

46:56

slow season , but it really picks up in June . Because

46:59

, that's when people start practicing and it gets hot

47:01

and it's time to shoot

47:03

. Yeah .

47:04

Get ready for the season . I know , man , that's a brutal early

47:06

bow season .

47:06

Now , sal , you need three good

47:09

months to be fully confident . I

47:11

believe , yeah , but it's best to do it how ?

47:13

many guys do you to practice

47:15

, practice , you know , three months up to it . I mean

47:17

.

47:17

Maybe , maybe eight

47:20

to 10% of bow hunters , yeah

47:22

.

47:22

How many , how many , how many people , you know ? They just roll

47:24

up and they shoot like two arrows and they're like I'm

47:27

fouled A lot .

47:30

I'm one of them . I'd

47:33

be like oh shit , fire . It's a

47:35

. I think bow season starts in the morning . Hey , where's

47:37

my bow at ?

47:38

You either thoroughly enjoy shooting

47:40

your bow and you go competitions . You shoot all

47:43

the time you know just to relax

47:45

, or you shoot that thing once or twice

47:47

before you go . Yeah , there's like hardly

47:49

no median .

47:50

But I still believe to this day a

47:52

bow hunter can

47:55

make a shot most of the time over a gun

47:57

hunter , because the

47:59

bow hunting is so routine . It's

48:01

the same thing anchor , pull point , anchor point

48:03

, pull point , anchor point and think about how many

48:05

shots memory well , the only problem

48:08

with that is movement in the animal .

48:10

Yeah , yeah , they can't react to a bullet

48:12

, but they can react to an arrow that's right , depending on

48:14

your distance nowadays .

48:15

Yeah , yeah , you're right . I've seen a video

48:17

that helped me a lot the other day . It was a short

48:20

and I can't remember who it was , but

48:22

it was explaining , you know

48:24

, like , for example , deer , you know ducking

48:26

your arrow and if their head

48:29

is up it's super

48:31

hard for them to actually duck it because they

48:33

have to use the gravity to drop . But

48:35

if their head's down , you know they

48:37

throw their head up to hunker

48:40

and kind of push on their back legs . That's

48:42

how they're able to drop so

48:44

fast is because they sling their head

48:46

up and actually gives it some . Where

48:49

did you see that growing deer ?

48:50

I don't remember what video it was dude , do you see a

48:52

video like that best ? Yeah , I've seen tons

48:54

of videos like that , but the

48:56

best , uh , illustrations that I

48:59

found that people try to explain all that type of stuff

49:01

. Right , growing deer yeah , check

49:03

them out , they're . They're pretty cool . Grant , uh

49:05

, we work with him and he does

49:07

excellent demonstrations of all that

49:09

stuff that like the science behind deer

49:11

ducking arrows and what yardage and

49:13

what angles and all that there's tons

49:15

to like reading the body language of the deer

49:18

too .

49:18

Like if you're fixing a shoe to dough and she's you

49:20

know she , you can tell that she , like she's

49:22

checking stuff around . She's kind of alert , she knows

49:24

, she thinks something's there , but she's not pinned

49:27

you down or nothing Doesn't smell you , nothing , man

49:30

, she gets you . Yeah , every

49:33

time they get up and out of the way

49:35

.

49:36

So I've done my share of missing . I

49:39

promise you , when it comes to shooting deer , it's

49:41

a learning curve . I missed like 12 times the one

49:43

time I first started , before you killed

49:45

your first deer with a bow , I think so . I

49:47

just wasn't picking a spot . You know , I was young

49:49

, I was probably 18 , 16 , 17

49:52

, something like that and I just

49:54

missed , missed , missed , missed .

49:55

I think dad has a similar story .

49:57

Yeah , and I just kept missing , missing , missing , because I

49:59

just wasn't picking a spot . You know , I was just

50:01

shooting . You see a deer and you just shoot at it

50:03

and you miss .

50:04

Well , you got to fight that little voice in your head that

50:06

says oh , it's just somewhere

50:08

in there , yeah . That little like just squeeze

50:11

it .

50:20

Somewhere in there , just squeeze it . You know that little voice , him . Yeah , you into you . Way off

50:22

dude , you missing . Yeah , hey , I think we should uh team up and do some marketing together . I mean , we

50:24

love the boat , you guys build targets and do you guys fish duck hunting ? What do y'all

50:26

do ? Yeah , we , I mean , we do , I do all

50:28

that . Yeah , we do it all . Well , this is a good combination

50:31

, yeah , man uh , daddy

50:33

, he did a .

50:34

Jimmy houston actually designed a lake for

50:36

him on his property and he's he's got lunkers

50:39

in there , man .

50:44

Oh my gosh , what size

50:46

boat do you guys like ? That's all you had to

50:48

say . We could have skipped the podcast . Lunkers

50:50

we're talking about lunkers . We

50:52

all about catching big fish . What kind of fish

50:54

you got in there ? It's just largemouth

50:57

, largemouth . What size . I think you got some brim in there

50:59

. It's just , uh , largemouth , largemouth . What size . I think you got some brim in there . Really , you're getting 10

51:01

pound plus fish . You said lunkers

51:03

.

51:03

well , I know , maybe not quite I mean

51:05

you know , I mean they're

51:06

10 pounders there's there's a . There's

51:09

probably a few in there all right , we'll sign us up where

51:11

we sign up at we're good well

51:13

, we'll sign whatever liability we swing , you

51:16

know , whatever we I'm sure you'll have some boat

51:18

boat agreements in there .

51:19

Oh yeah , absolutely oh yeah

51:22

, we'll give you a tour before you leave . Yeah , yeah

51:24

, for sure . Now we're ate up with fishing

51:26

. Uh , whenever , whenever springtime

51:29

comes , and then we're not hunting , man , we're

51:31

fishing . We're hunting or fishing , yeah , a year

51:33

around . Yeah , I mean , whatever's in season we're

51:35

going after .

51:36

That's right you guys , you guys ever go to louisiana

51:38

oh yeah yeah , go to bayou

51:40

.

51:40

Oh yeah we uh , we went out . We

51:42

actually went alligator hunting this year with uh , jay

51:45

paul and his father , uh , from

51:47

swamp people , and we killed 12

51:49

gators and uh , that

51:51

was an experience . Yeah , no , I bet it's

51:54

. They stink really they stink a lot

51:56

, but I didn't realize alligators stunk so bad .

51:58

I was gagging the whole time in the boat

52:00

.

52:02

It was horrible , they

52:04

were butchering it . No , no .

52:06

Alligators threw up in the boat man . They threw up in

52:08

the boat .

52:09

I didn't know that . So the bait

52:11

isn't just chicken . They

52:13

take the chicken and they age it

52:16

for a certain amount of time

52:18

, get it real stinking Right

52:20

, and then , when you catch these alligators , when you kill them .

52:22

Oh , so it's not really the alligators , it's what they eat .

52:24

Yes , they release what's

52:27

in their stomach .

52:28

They throw it in the boat ?

52:29

Yeah , I told these guys I don't

52:31

know who's going to clean this boat . It's not going to be me .

52:47

But whoever cleans this boat I think was just going to throw it away or something . It was so bad , they just so bad . Yeah , I would kill to have their digestive enzymes . They just eat anything

52:50

. Well , what I learned was they don't actually eat them there . The people that do that like all the time don't actually eat the gators , and the reason being

52:52

is they call them the uh buzzard of

52:54

the water yeah , that

52:57

makes sense I always

52:59

thought it was good like eating alligator tail , even alligator

53:02

tail . you know , that's what I thought it was .

53:03

And y'all said we're going to take an alligator tail home

53:06

, and so well , we don't eat them . I said , well , if y'all don't

53:08

eat them , I'm not eating

53:10

them .

53:10

Yeah , because y'all know a lot more about it than

53:13

we do .

53:14

Yeah , they're not eating , I guess

53:16

because they catch so many alligators . They just don't want

53:18

to eat them maybe .

53:20

I don't know , but y'all have

53:22

had gator , I mean we've had gator in restaurants and stuff .

53:23

I thought it was great . I liked it . I thought it was great .

53:26

You got to cook it , right .

53:27

But now , we're relating a smell , a stank

53:30

. We're relating a stank to the

53:32

meat . You know what I'm saying . Does this thing

53:34

stink .

53:35

I couldn't burn it off my hands . No , got

53:38

on my hands . I couldn't burn it . I got bleach and everything

53:40

on my hands . I smelled it for days .

53:42

That's pretty bad it was bad yeah , you need

53:44

that oil soap oh yeah

53:46

, like the orange bottle , the

53:48

mechanic yeah , the orange bottle that

53:50

got the grid in it .

53:51

Yeah that's the only thing that'll take away fish smell oh

53:54

man , you know it's just bad stuff .

53:55

man , I don't like that stuff .

53:57

But yeah Well man it was awesome . We're

53:59

ate up with it . Next thing I got coming up is going to be the mule deer

54:01

hunt , and I got to get ready for that , so it's

54:04

actually a month away . Yeah , you

54:06

need to take a target out there with you . All right , what

54:08

I'll do is I'll start practicing , you

54:10

know , getting

54:13

the shots

54:15

ready .

54:16

You start .

54:17

We hate k because we got some hiking to

54:19

do I thought he was like 24 , 25 years old

54:21

you wear it well . You wear it

54:23

well yeah , appreciate it , man , yeah well , what

54:25

do you say ?

54:26

39 or 36 ? Gosh

54:28

dang man , you look good . Hey , all

54:30

buffed up and crying . I appreciate that

54:32

you're pulling all the arrows out man . Yeah

54:35

, yeah , you're only like . I'm 45 . I look

54:37

like a damn old man compared to you . What

54:39

the hell's going on ?

54:42

What are you eating ? What are you eating ? I

54:44

eat a lot of protein .

54:46

Protein no sugar .

54:48

Gator meat , gator meat

54:50

, gator meat , that'll really do it .

54:51

I mean that shit , yeah , yeah

54:54

, for sure . So you just what protein ? Are you just what protein

54:56

? Are you the guy that counts your ?

54:57

chips and stuff . I mean , you got to go to the gym .

54:59

You can't avoid that . You go to the gym every day . I go to

55:01

the gym about five , six days a week . Gosh almighty

55:04

, where does drive come from ? I mean , what

55:06

in your brain says , hey , this is a fun time

55:08

.

55:08

Energy . He's addicted to it . Is it energy , energy

55:11

? The second I turned

55:13

and you

55:16

made a change right there .

55:17

Something snapped in your brain . I got to get

55:19

myself in shape here .

55:20

No , that's when I knew I needed to get in shape . I

55:23

got in shape at that point . I probably got in shape

55:25

this year .

55:26

So you just started pumping iron this year

55:28

.

55:28

No , it's been a grind .

55:31

March . Oh wow , you are dedicated

55:33

to it . So

55:35

now are you addicted to it .

55:36

Now it feels good , yeah , you crave it .

55:38

Oh my Now are you addicted to it ? Now it feels good .

55:40

Yeah , you crave it . Oh my gosh .

55:40

It's energy , it's all made up . No , it is not made up .

55:42

This is made up when I used to have a bunch of weights .

55:43

It was the same thing . Your body's going

55:46

to make the energy that it knows you need , right

55:48

? So if you're just riding around the truck or

55:50

doing whatever you're doing , so you wake up early in the morning

55:52

and , yeah , I'm pretty dedicated

55:54

amazing

55:57

work

55:58

I'm pretty dedicated well should , I had that drive

56:00

in diet .

56:03

Diet is equally as important

56:05

.

56:05

That's horrible though you know you need to talk to our cameraman

56:07

, our cameraman , david he's .

56:10

I'm trying to motivate him to go to the gym he wants to

56:12

, but he just you know he needs to go to

56:14

the gym yeah , yeah , say , look

56:16

here he looks like he's 24 and

56:19

he's almost 40 the same age

56:21

we are .

56:22

We look like shit compared to him , I mean

56:24

y'all just wait .

56:25

Y'all just wait till Friday . I'll

56:28

be like , yeah , I'm

56:30

ready . You know I'm gonna be so beat

56:32

down . I'm gonna take a picture of you , my

56:35

eye bags . I'm watching things . They're

56:37

growing by the hour . What are you ?

56:39

taking a picture for I show people like

56:41

guess how old this guy is . I'd probably win money

56:43

on this . You know what ?

56:48

They're going to say ah , he's 24 .

56:50

That's what he's going to say Actually

56:52

he looks younger than you , b Scott .

56:53

It's a hard life , dude . It's

56:55

a hard life , see , he got to , he got you know , he got he

56:57

on his end . He got to do targets . You know what

57:00

I mean . Well , what'd you get to do ? Build boats

57:02

, work with you all

57:04

the time .

57:05

Yeah , you gotta wake up at one , go drive anywhere to go

57:07

duck hunt yeah yeah , I know it man

57:10

, it's tough , I hear you .

57:11

I hear you , man , we appreciate you coming oh , we had a

57:13

good time , man , it's awesome to learn about

57:15

the uh , the beginning of how it all

57:18

began . I think , think it's cool that your father

57:20

started .

57:21

I wanted to go meet your dad . I wanted to meet your dad . I mean , that'd

57:23

be cool , he's a character man

57:25

.

57:25

I do too , especially because we kind of got the same ordeal

57:28

going on here .

57:29

You think you can arrange that for us to come up

57:31

and tour the plant and meet your dad

57:33

and meet you and your family ?

57:35

Yeah , that'd

57:40

be cool because seems like I mean , it seems like it'd be a fun time .

57:42

yeah , I'd do that throw some steaks on a bottle of bourbon , that'd be cool . So okay , so okay

57:44

that you definitely next time

57:46

we have the podcast is off the clock , off the clock

57:48

, all right yeah the next one's gonna be the

57:50

uncensored , unedited

57:53

version . Oh yeah , and we'll

57:55

even have some . I'll bring some gator in here . Get

57:58

real wild . Hey , real crazy here , I'm in .

57:59

You bring some gator in here , get real wild . Hey , get real crazy

58:01

. In here , I'm in . You bring the gator man you

58:03

want alive or dead , both

58:05

.

58:06

Well , we know the people that get it anyway .

58:07

That's right . Well , man , we appreciate it . It was

58:09

awesome and I'm looking forward to

58:11

. I'm looking forward to working

58:13

with you further in the future .

58:25

You know , I think that future , you know , I think it'd be cool . I'd like to hear the rest of the story , absolutely more to it . There's definitely more . It's always , man , you talk targets , we

58:27

all afternoon . Yeah , that's the same way with us , with boats , man , it just never stops . You know , to us it's exciting

58:29

, everybody else is boring . Yeah , you know that's exactly right

58:31

yeah , 100 100

58:34

.

58:34

Well , guys , I think that's gonna wrap things up . Make

58:37

sure you leave a like , subscribe , hit the bell for notifications

58:39

and we'll see you on the next one

58:41

.