Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts.

In this session, we look at questions like:

• How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way?
• Does omnichannel strategy implementation need to turn your whole organisation upside down?
• What role do executives and leadership play in improving omnichannel customer experience?
• How technical does a content or design practitioner need to be?
• And, many more.