The intersection of purpose and profit is redefining modern careers, and our latest episode of On the Brink with Andi Simon explores this compelling shift with guest Georgii Enthoven. A Harvard MBA and global business leader, Georgi shares her fascinating career journey, insights from her upcoming book Work That’s Worth It (launching April 8), and the importance of intentional careers that merge contribution with compensation.

The Future of Work: Purpose and Profit Go Hand-in-Hand

As capitalism reaches a tipping point, thought leaders worldwide, are exploring how businesses and careers must evolve. A growing number of professionals are no longer satisfied with choosing between financial success and meaningful work. Instead, they are finding ways to achieve both.

Georgina, who once struggled to balance her personal drive for impact with a high-earning corporate career, realized that the key isn’t an "either-or" approach—it’s "and." Purpose and profit can and should coexist. This realization led to her book, which offers guidance on building careers that sustain both personal well-being and global impact.

How to Build a Career That Matters

During the podcast, Georgi outlined a framework to help professionals align their work with their values:

• Identify a Problem Worth Solving: Careers should be built around real-world challenges that inspire action. Whether it’s sustainability, social justice, or healthcare innovation, finding a mission-driven focus is key.
• Merge Ambition with Impact: Many professionals, like Georgina, initially succeed in high-paying jobs but feel unfulfilled. Shifting toward work that aligns with personal values doesn’t mean giving up success—it means redefining it.
• Intentionality is Essential: The modern workforce spends approximately 90,000 hours on their careers. Georgina emphasizes that these hours should be spent wisely, creating lasting contributions while ensuring financial stability.
• Learn from Trailblazers: The book Work That’s Worth It features inspiring companies like Client Earth (holding governments accountable for environmental policies). The stories provide a roadmap for anyone seeking to build a business or career with impact.

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Why This Matters More Than Ever

The demand for purpose-driven businesses is growing rapidly. Companies that align with ethical and social goals are attracting top talent, loyal customers, and long-term success. The rise of B Corps and social enterprises demonstrates that impact-driven business models are here to stay.

What’s Next?

Georgi Enthoven’s Work That’s Worth It is set to be a must-read for professionals seeking to balance financial success with making a difference. As a leader in purpose-driven business development, she will continue guiding individuals and organizations to rethink the way they approach their careers.

Final Takeaways

1. Work Should be Intentional: Careers should contribute meaningfully to both personal and societal well-being.
2. Success is About Impact, Not Just Income: The highest earners don’t always feel the most fulfilled. Find a balance.
3. The Future is Purpose-Driven: Businesses that prioritize both sustainability and profit will shape the next generation of success stories.

If you’re looking to build a meaningful career, don’t miss this episode of On the Brink with Andi Simon. Listen now and be sure to grab a copy of Work That’s Worth It on April 8!

Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let’s Talk!

From Observation to Innovation,

Andi Simon
CEO | Corporate Anthropologist | Author
Simonassociates.net
Info@simonassociates.net
@simonandi
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