What’s the first thing that you do in the morning? If the answer is “get coffee”, you might be interested in today’s interview. Jim Fosina created Amora Coffee, a premium coffee subscription service. Listen in to learn about how the scent of the coffee matters when you’re running a subscription coffee service, what the customer journey looks like for Amora customers, and how customer behavior changed during COVID.

Topics Discussed in Today’s Episode:

• The difference between Starbucks customers and Amora customers
• How Amora got started
• How Amora utilizes scent
• Consumer engagement
• Whether a free giveaway would work without the subscription product
• How Amora uses its subscription platform
• The customer journey for Amora coffee customers
• Whether Amora roasts to order
• How Amora approaches the subscription shipments
• How Jim thinks about customer retention rates
• Suggestions for growing a high-priced, premium brand from zero
• Whether buyer behavior changed during COVID
• Why espresso is becoming more popular than before
• Amora’s best customer acquisition channel
• How communication with customers has changed and will change in the future
• How a low switching costs barrier affects retention
• Moving purchasers from a one-off purchase to subscription
• Whether Amora would consider a white label partnership
• How to define and measure a brand
• How Jim sees ecommerce evolving
• Jim’s number-one piece of advice for entrepreneurs
• How you find mentors

Resources:

Jim Fosina

Amora Coffee