Beauty brushes are essential for all kinds of people, so a company that creates quality beauty brushes occupies an important niche. In today’s episode, you’ll hear from Paul Jauregui of BK Beauty as he discusses the early days of his business to now. Listen to the episode to hear what Paul has to say about the manufacturing process, handling negotiations, and how sales happen on YouTube.

Topics Discussed in Today’s Episode:

• Paul’s background
• The manufacturing process
• The kinds of terms Paul was seeing early on 
• How Paul handled negotiations
• The time frame from purchase order to actually receiving the order
• How Paul got the manufacturer to finance the first round
• How Paul’s company decided how to price
• How important the price point was
• Whether going up or down market would have been easier
• How Paul knows when to bring out a new SKU
• Sales happening on YouTube
• Some of the things Paul learned early on
• Building relationships with YouTubers and influencers
• Paul’s beliefs on affiliate marketing
• How to decide that a product is no longer useful
• How Paul uses the data his company acquires
• How to approach commercial terms with YouTubers and influencers
• How to make the leap to having your own store
• Paul’s number-one advice

Resources:

Paul Jauregui

BK Beauty