How can brands give back? In today’s episode, we’ll be looking at a brand that has managed to build and expand while promoting and improving its social responsibility. You’ll hear from Neil Callahan, president of Greats, as well as Ronny Sage, CEO of ShoppingGives. Listen in to hear what they have to say about new value propositions, fast shipping, and supporting organizations that have a positive impact on the environment. 

Topics Discussed in Today’s Episode:

• Neil’s skate park
• Neil’s journey to Greats
• The difference between being involved with a brand and running a brand
• The difference in value propositions
• How the brand’s approach shifted when the brand went online
• Whether Greats went off in new directions as things shifted online
• The Greats impact fund
• How Greats and ShoppingGives figured out what organizations to support
• Where Greats does their manufacturing
• Navigating shipping
• How marketing has evolved in the last year or so
• How to approach building a following
• How brands utilize ShoppingGives
• Tips for today’s entrepreneurs

Resources:

Neil Callahan

Greats

RonnySage

ShoppingGives