Did you know that ShipBob uses carbon offsetting and has a goal of making its entire brand carbon neutral? Today’s episode is a special Earth Week episode. In it, you’ll be hearing from two different brands that have taken positive steps toward operating sustainably. Plus, you’ll hear from ShipBob’s newest integration partner, Pachama about carbon offsetting.
Listen in to hear representatives from each company discuss going international, strategies and costs for sustainability, and nature-based carbon offset solutions.
Topics Discussed in Today’s Episode:
- The catalyst behind taking Blue Lagoon online
- What Blue Lagoon is using today from a technology perspective
- Where a majority of Blue Lagoon’s customers are
- The catalyst for Herbaly
- Where a majority of Herbaly’s customers are based
- Herbaly’s process for spreading overseas
- How Blue Lagoon thought about going after the market in different languages
- How digital mediums have helped Blue Lagoon transmit the experience of being there
- How Blue Lagoon has gone after being as sustainable as possible
- Herbaly’s sustainability and decision to use Pachama
- Pachama’s backstory
- Pachama’s focus on forest management
- What happens to calculate carbon offsets during checkout with Blue Lagoon
- Where the cost goes at Herbaly
- How to think about the cost of a solution like Pachama
- Why Pachama focuses on trees
- How Pachama approaches sustainability from a capitalist perspective
- How Blue Lagoon focuses showcasing its sustainability
- Advice from guests
Resources:
How To Make Your Ecommerce Eco-Friendly
ShipBob Goes 100% Carbon-Neutral with its Pachama Partnership