One way to start a direct-to-consumer business is to solve a problem that you yourself are having – if you’re looking for a product you can’t find, chances are that others are as well. That’s how today’s guest started his business – by creating the plant-based energy shots that he wanted but wasn’t able to find. Listen in to hear from Vincent Bradley, CEO and co-founder of Proper Wild, as he discusses product manufacturing, FDA regulations, and promoting your ecommerce brand out on different sales channels.

Topics Discussed in Today’s Episode:

• Vincent’s acquisition and how he got into e-commerce
• Accelerating the learning cycle
• How Vincent came up with version 1
• How Vincent approaches FDA regulations
• What people should expect from Proper Wild
• Working out flavors
• Metrics Vincent looked at before launching
• When a subscription option became a must-have
• Where traffic is coming from
• Launching on Facebook and Instagram
• How to prioritize on your channels
• The offer at the bottom of the Proper Wild website
• The five-word ad
• How Proper Wild uses email
• How Proper Wild uses SMS

Resources:

Vincent Bradley

Proper Wild