In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.

Chapters:

• 00:00:00 - Breaking Down a Real Business Audit
• 00:00:27 - Protecting Confidential Business Insights
• 00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands
• 00:01:38 - The Crucial Metrics That Drive Profitability
• 00:04:05 - Subscription Models & Amazon Strategy: A Case Study
• 00:07:02 - Actionable Fixes to Increase Profitability
• 00:09:00 - Identifying Churn Patterns and Retention Challenges
• 00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs
• 00:12:30 - Strategies to Improve Subscription Retention
• 00:14:15 - Pricing Adjustments for Profitability
• 00:16:00 - The Role of Amazon in Customer Acquisition
• 00:18:20 - Balancing Direct Sales and Amazon Growth
• 00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales
• 00:22:30 - Optimizing Amazon Best Seller Rank for Visibility
• 00:25:00 - Implementing a Sustainable Paid Traffic Strategy
• 00:27:45 - Email and Organic Strategies to Boost LTV
• 00:30:10 - Preparing for Scaling Without Losing Profitability
• 00:32:22 - Final Takeaways: The Roadmap to Scaling Smart

LINKS AND RESOURCES:

• Episode 666: The 5 Step Formula to Determine Your nCAC
• Episode 668: Part 2 – The 5 Step Formula to Determine Your nCAC
• Get Your Marketing Performance IndicatorsTM Checklist Now!
• Tier 11 on YouTube
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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