Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

• 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
• 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
• 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
• 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
• 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
• 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
• 00:17:08 - Reinvent or Retreat: The Innovation Edge
• 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:

• China slaps a 34% tax on all US imports in retaliation for Trump’s tariffs
• A timeline of Trump’s tariff actions so far
• Warren Buffett Is Being Fearful While Others Are Greedy. Is It a Warning?
• How Trump’s latest tariffs could affect your wallet
• Acyn
• Episode 669: Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to