Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

• 00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
• 00:00:29 – Why Beauty Brands Are Breaking the Mold
• 00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
• 00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
• 00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
• 00:11:26 – Influencers or Actors? The Truth About Authentic Ads
• 00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
• 00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
• 00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

• Scale Your Beauty Brand Without Wasted Spend
• Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on