Building Genuine Trust in the DTC Market with Scratch Pet Food
Released Monday, 13th April 2020
Building Genuine Trust in the DTC Market with Scratch Pet Food
Building Genuine Trust in the DTC Market with Scratch Pet Food
Monday, 13th April 2020
- “Just because you have good branding doesn’t mean you’re entitled to trust.”
- The challenges (and opportunities) for subscription brands in different countries
- Building up authority via social proof
- The difference between replenishables and other kinds of subscription
- Mapping the customer journey to the pet-parent relationship
- Disruptive, industry-changing brands face different questions from consumers
- Creating a super personalized checkout and a customized shipping cadence
- How calling customers can be a powerful retention tool
- Being unreasonably flexible in customer service interactions
- Creating tools to help customers take better care of their pets
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