Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)
Released Monday, 29th June 2020
Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)
Exploring Steady Growth in DTC with Fred Perotta (Tortuga Backpacks)
Monday, 29th June 2020
- Iterating a product through some rough initial steps- the product itself might not necessarily be “there” but the right value prop and idea is an important start
- Retention for a product designed to last years
- “Acquiring an audience via content and then retaining them as customers”
- Content can be a powerful tool for keeping potential customers engaged over a much longer buyer’s journey
- Tortuga’s content needs to be tailored to a really specific, niche set of needs, which makes it great for onboarding post-purchase
- Educating customers on the ways that products interrelate is a great tool for cross-selling
- Using a flagship product to drive purchases of other SKUs
- Helping customers make a series of smaller decisions rather than getting overwhelmed in a single moment
- The (surprising) value of recommending products from other companies
- Building your team with a focus on retention
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