Mastering Email, Popups, and SMS with Ben Jabbawy from Privy
Released Monday, 25th May 2020
Mastering Email, Popups, and SMS with Ben Jabbawy from Privy
Mastering Email, Popups, and SMS with Ben Jabbawy from Privy
Monday, 25th May 2020
- The biggest trends in email marketing right now
- Using email as a narrative channel- it’s a great place to build out your brand story for customers
- How to use popups without being intrusive or damaging your brand
- Most cart abandonment happens before the checkout flow, so you need to combine exit intent popups with intelligent targeting
- How to differentiate while customers are waiting to receive the product
- Three things that impact email signup popup conversion the most: content in a form (converts at about 1%), an offer (converts at about 5%), “spin to win” (converts at about 15%)
- Don’t rush into broadcast SMS- focus on the use-cases and flows you already know are important
- How to follow up from a popup (tell them a story)
- Here’s the blog post about Privy’s pivot into the DTC space
- Retention Bite #3 on this page covers post-purchase emails (plus great examples from August Uncommon and Rooted NYC)
- Connect with Ben: @Jabbawy on Twitter
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