Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion
Released Monday, 13th July 2020
Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion
Redefining Customer Loyalty with Fiona Stevens from LoyaltyLion
Monday, 13th July 2020
- Overcoming customer mistrust of loyalty programs
- Loyalty emails perform ~14x better than standard marketing emails
- Here’s the LoyaltyLion blog
- Building up a base of loyal customers is a great way to avoid a race to the bottom on price
- Different methods for rewarding loyalty and how to tie those into your brand values
- Rewarding existing behaviors that signal engagement
- Building a better value exchange for loyalty programs- not just data for perks
- You don’t need to have everything together when you launch your loyalty program- releasing new rewards and incentivizing new behaviors is exciting for your customers
- Here’s more about TheCHIVE’s loyalty program, and here’s Annmarie Skincare
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