Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)
Released Monday, 27th April 2020
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)
Reshaping Consumer Habits with Helena Hambrecht of Haus (Part 1)
Monday, 27th April 2020
- Competing in a space that favors massive corporations
- How the American alcohol industry mirrors fast food
- Building a product experience specifically around community and sharing is a powerful tool for organic growth
- Combining generations of winemaking experience with a decade of Silicon Valley expertise
- Here’s the podcast Kristen mentions, with a lot more information on Helena’s background
- How Haus imported a European approach to drinking to the US with millennials in mind
- Consumer products need to be gold standard from the beginning- you can’t iterate a beta over time once it’s in the market
- Using word-of-mouth as a growth lever when there’s not a financial base for paid advertising
- Why Haus puts the product in context in all their imagery
- Customers don’t want the “what”- they want the “why”
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