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Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Released Monday, 23rd March 2020
Good episode? Give it some love!
Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Monday, 23rd March 2020
Good episode? Give it some love!
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  • “The only way you can serve your community is to be involved in your community”
  • Launching SMS grooming advice for customers
  • Using organic content as a key growth driver
  • How word of mouth can drive 18% of sales
  • "Our products are a way for us to fund our mission"
  • Tying core values and mission into every part of the brand: freedom, hunger, trust
  • Educated customers know that your brand is worth choosing- but it takes more than just a note in the box
  • Being (one of) the face(s) of a brand
  • Inspiring customers to invest in themselves
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Playing for Keeps

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.

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