The Most Important Equation in Retention (with Taylor Holiday)
Released Monday, 9th March 2020
The Most Important Equation in Retention (with Taylor Holiday)
The Most Important Equation in Retention (with Taylor Holiday)
Monday, 9th March 2020
- Using CAC:LTV to build a better understanding of acquisition and retention
- You can use cohorts to track more than time- and the results are amazing
- Data shows you what, but not why
- Retaining employees internally for better customer retention and a better company culture
- “Are you trying to exploit the customers that you have, or are you genuinely interested in the experience that they’re having?”
- Using 60-day customer value to realize profitability
- Using a founder-centric approach for your Facebook ads
- Understanding repeat purchase rates for specific products
- Realizing that you’re winning when you think you’re losing
- Taylor and Kohlman Verheyen explain CAC:LTV for one of their brands: https://commonthreadco.com/blogs/coachs-corner/ltv-cac-cohort-analysis
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