In the first episode of Pod Like A Pro, veteran radio presenter Mark 'Sparky' Colerange and Sound Rebel's director Ben Anderson give you an introduction to podcasting and talk about why podcasts are such a great communication tool to connect with audiences across the globe.
Podcasts are booming, with 25% of people now listening to podcasts in the UK every week. Brands, businesses, charities, personalities, trade bodies, universities… There’s such a wide range of organisations who are now using audio to reach the audiences they want to reach, and we hope that this episode inspires you to want to give podcasting a go!
Sparky and Ben also talk about the podcasting landscape and how major players like Apple, Spotify, Google and Amazon are making big moves to invest in it as a medium. Podcast listeners are engaged, they’re immersed and they’re responsive: and the world’s biggest brands understand just how powerful they can be.
As Sparky says towards the end of this episode, “if you think that a podcast is just a source of entertainment to pass half an hour whilst you’re doing the washing up, you’re wrong!”
You don’t just make a podcast, you have to produce a podcast – and that’s where we come in at Sound Rebel. To work with us on your podcast, go to soundrebel.co.uk or email hello@soundrebel.co.uk