0:04

So How much is that? Hey there, and welcome to the Podcast Editor's

0:21

Mastermind early edition. That's right. We started a few

0:25

seconds early today because we saw somebody was online and we're like, hey, we can

0:29

join them. So, Patrick, we know you're watching already. It's great to have you.

0:33

Today's show, we're gonna talk about portfolios. And this show

0:37

will be partially powered by AI, and you'll know more about that as we get

0:40

to the end of it. But we get to use the AI word today, so

0:43

we're pretty happy about that. Before we dig into this, we'll do quick introductions.

0:47

I'm Bryan. You can find me at toptieraudio.com and over here.

0:51

Jennifer Longworth of Bourbon Barrel Podcasting. Well, my new logo behind me

0:55

if you're watching live. Yeah. It looks really pretty. In fact, for those of you

0:58

that are listening to the podcast, of course, you can always join us live, or

1:01

we do actually stream this to Facebook and YouTube. You can watch the video

1:05

later if you really want to. Now, today, we're gonna talk

1:08

about portfolios, and I think this

1:12

is gonna be fun. This is something that I don't really consider myself a super

1:16

big expert in, so I did a little bit of research. But this is something

1:19

that we see popping up from time to time in the Facebook groups. Like, how

1:23

do I build a portfolio? Do I even need a portfolio? So we're gonna talk

1:27

about that. Unable to join us tonight are Carrie Caulfield, who you can

1:30

find at carrie.land, and Daniel Abendroth, who you can find at

1:34

rothmedia.audio. As we go through this, we would love to have

1:37

your comments, not just about, hey, we love you. Although, Patrick, if you have

1:41

comments or questions, we would love to have that be part of this as well

1:44

because we wanna make sure this is valuable for you, but also that this

1:48

features you because we realized that neither of the 2 of us have all the

1:51

answers. In fact, we were talking beforehand about how in this

1:55

particular thing, there's really not one right answer. So it doesn't matter what we say.

1:58

We can still be wrong. So congratulations to us. On the

2:02

portfolios, I thought probably the first thing to do is just talk about what is

2:05

a portfolio. I think we all generally know, but we just

2:09

wanted to make sure that we we talk about that. So when we're talking about

2:12

a portfolio, we're talking about some kind of demonstration of your

2:16

work. If you've gone to a photographer's website, a lot of times they'll have

2:20

a gallery. Right? That's their portfolio. We're talking about that

2:23

for podcast editor. And really, you know, like, what's a

2:27

portfolio? How can you build a portfolio? What are some different strategies

2:31

as well as like, what are some of the hurdles or the roadblocks? So my

2:35

first question, I'm gonna ask Jennifer. I'm gonna put her on the spot since she

2:37

said I could host. Jennifer, does a portfolio even matter for

2:41

a podcast editor? I say no.

2:45

And the reason I say no is because people hire me

2:48

without asking for examples of my work. So either

2:53

they found it without asking or they don't care.

2:57

So my answer is no. Word-of-mouth and testimonials

3:01

go farther. Okay. And just for the sake of the conversation,

3:04

I will take the opposing view of saying, I think they matter. I

3:08

think that there are some people that do want a demonstration of what you can

3:12

do. That's maybe not the clients that Jennifer's getting, or maybe because it's

3:15

word-of-mouth, they've already heard a show that she's worked on. So I would actually pause

3:19

it that some people are hearing your unofficial portfolio before

3:22

they ever hire you. Right. They've heard a show that you've worked on or something

3:25

like that. And so I

3:38

But I think they matter. Jennifer says no, that's great. In the comments, if

3:41

you disagree with either of us, you're certainly welcome to share that. Or if you

3:45

have a slightly different perspective, because we do want to feature your perspectives here as

3:48

well. So I think a portfolio matters. But the

3:52

question I think is why? And I think that comes to the whole comfort level.

3:56

Right? So if I go to and I'm gonna use a terrible example. But if

3:59

I go to a copywriter's website, I'm going to wanna see examples

4:03

of what they've done and how their creative work

4:07

is generating results. And a lot of times, that's going to be not only how

4:10

well is their website laid out, because if they're a copywriter, hello, you should have

4:14

a good website, sort of what you do. But also, how can I know

4:17

that it delivers results? As a podcast editor, I know that I

4:21

can deliver results for my clients, but my prospective

4:25

clients wanna know that, especially if they're not coming to me as a referral.

4:29

Right? I think that's also, Jennifer, why your particular

4:32

clients maybe don't value your or value having a portfolio on

4:36

your website quite as much. But those are my thoughts. I've never had

4:40

someone come into me and go, oh my gosh. I loved your work on women

4:44

changing leadership. I wanna hire you. Yeah. That's fair.

4:47

I mean, this is fun. Right? We're taking the opposite approach, and I'm I'm trying

4:50

to think through both because in truth, I'm actually in the camp that it kind

4:54

of matters. Right? I don't think it matters all the time. Right. I

4:57

mean, it could matter. It it also depends on

5:01

like what style of show you're doing. I

5:04

don't touch audio drama. If I were looking

5:08

for an audio drama editor, I might wanna know more

5:12

about their sound design. Oh, and then how they

5:16

use the music and the effects and all the things. I don't go

5:20

there. If you want a audio drama editor, I'm

5:23

gonna send you to Steve Stewart to ask him to post it somewhere and

5:27

get you an editor. Because I don't even know anybody who does that. And,

5:31

like, narrative, I tried narrative once. I don't do narrative. It's

5:35

a different skill set kind of that you gotta be pickier about. And I

5:38

think that speaks a little bit to some of the challenges also

5:42

for a a podcast editor who's wanting to build a portfolio.

5:46

Again, take the perspective that a a portfolio matters.

5:50

But as a person also who goes to websites that have a portfolio

5:53

and honestly, for an editor, it's really hard to

5:57

work with a portfolio that's been presented. And I think

6:01

that's because, in my mind, the portfolio

6:04

for a podcast editor or any kind of audio editor actually

6:08

has different challenges than the portfolio for

6:12

a graphic designer or a photographer or a a videographer.

6:16

And the reason is because when I go to a website of a photographer and

6:20

I check out their gallery or their portfolio, it's a very fast

6:23

thing. Right? Because the entire picture is there

6:27

at once. And the challenge for a podcast editor is, like, my

6:31

portfolio page is, I think, 3 episodes of different shows that I've

6:34

worked on. Like, if you wanna hear examples of my work, these are things I've

6:38

worked on. They're real shows. They're really shows I've worked on. People paid me for

6:41

this work, but each one is 30 to 45 minutes long. I think

6:45

that speaks to a specific challenge. And I think that there are some potential

6:48

strategies to deal with that. That and the lack of any kind of

6:52

visual representation to go with it is kind of like the 2 big hurdles that

6:56

I see for a podcast editor wanting to do that. And to

7:00

Steve's point, as I'm jumping ahead, the sign of a great editor is you don't

7:03

know they were there. This, I think, is the third challenge if I can go

7:07

there. Right? Is I could post for

7:11

you a show that was recorded perfectly and for which I did

7:14

essentially nothing. But because it was a good recording, right, if I

7:18

use the music industry, if I got great stems to start with

7:22

and all I did was a really quick mix and master, you'd never know that

7:25

I'm actually an idiot and I have no idea what I'm doing. I just managed

7:28

to not ruin it. Whereas I'm gonna throw Zoom under the bus for a

7:32

second. If I get a Zoom recording with 3 people that can't string a sentence

7:35

together to save their life, and I turn into some that into something that's coherent

7:39

and listenable, that's actually a lot more work, but it's probably not gonna get me

7:43

a client because it's still gonna smell and sound. Smell. It's still gonna sound

7:46

like a Zoom recording. Yeah. And so that's where choosing what goes in

7:50

your portfolio is super critical. Right? I think it's not just whether or not you

7:54

have one, but also choosing. I'm gonna shut up because I've talked a lot. Jennifer,

7:58

what would you like to say? Well, my quote portfolio

8:01

is just say my current clients include

8:06

on my website. I think somebody said in the comments something about

8:10

having it before and after. And I had one of those on my website

8:14

while it didn't matter. I mean, it was a challenge

8:18

and I'm still in the no one cares. As far as

8:21

mine. Jennifer says no one cares. We're done. Yeah.

8:25

Not now we're done. I'm listening. I'm listening. And I see I see Patrick

8:29

commented that he just thinks they sound fun. Yeah. And they

8:33

can. This is where I would go with these. It depends. Right?

8:37

If what you have is an hour of, 2

8:40

PhDs talking about a topic that you don't care about, nothing against

8:44

PhDs or a particular topic, but that might be a very disengaging

8:48

portfolio. I don't know how you turn that into a sales pitch.

8:52

Well, I've got some strategies that we might get to later. Were there any other

8:56

comments that stood out to you, Jennifer? There are a lot of comments. Boom. Boom.

8:59

Boom. Steve says he's here to listen to both sides. So that's

9:03

good. Perfect. Tim, for as long as I can remember, a demo reel

9:06

has always been used. They're easy to create. What would be the

9:10

downside to offer? So that's a great point. Right? So we're talking about

9:14

portfolios as though they're a full episode, right, or

9:17

a series of full episodes. The reality is, with

9:21

permission from the client, I suppose they don't have to be. Right?

9:25

Demo reel, a sizzle reel, that's actually something that

9:29

I've considered and I have as a potential strategy. I think it's Steve who

9:32

typically talks about having it before and after. I think Daniel may have written something

9:36

in the notes knowing that he wasn't able to be here just to give us

9:40

something smart to say. That demo reel could potentially have

9:44

I don't know how to build one. Right? I I think about, like, what a

9:46

station a radio station might put together. Maybe it's something like that with

9:50

sound effects and all that stuff, but then also some before and afters. I think

9:53

that could be a really powerful thing. Yeah. I don't know. I I like the

9:57

idea of a demo maybe even more than I like a portfolio page. I don't

10:00

know. What do you think, Jennifer? If it's really like succinct,

10:04

I guess, or like to the point instead of listening to

10:08

talking heads for an hour to see that you made them sound less boring.

10:12

I don't know. Or not.

10:16

Yeah. So, yeah, I mean, the demo reel's a great idea. I think

10:19

there and there I don't know that there is a downside other than just

10:23

especially if you're talking about before and after, making sure that you're not

10:27

throwing your client under the bus and revealing that they actually can't string a

10:30

sentence together to save their lives. That's always kind of the the moral

10:34

hurdle for me is to go. My commitment to my clients is always to leave

10:38

the garbage on the cutting room floor. I really feel weird about putting it back

10:41

into a demo reel. Yeah. So Patrick's asking lots of

10:44

questions. The most recent one, you be couldn't have demos

10:48

in a portfolio? I think you absolutely could. I was thinking full

10:52

episodes. Demos or Demo Reel is absolutely, I think, an

10:55

option to do that. In fact, when we asked this on Facebook,

10:59

because we asked this in the Podcast Editor Mastermind Facebook group, One of

11:03

those things was, I think, Tim in the group actually shared a

11:06

demo reel that he had put together on his website, And

11:10

that's definitely an option. In his case, he just say save some audio to

11:14

SoundCloud, and that was his demo reel right there. But, yeah, I think that's definitely

11:17

an option. Okay. Patrick also says, as a contractor, I need

11:21

to figure out what's involved in using my work as samples.

11:25

There's a network host guest or need permission from all parties

11:29

or no? Yeah. So I think this is where I put on my not a

11:32

lawyer hat. My first question would be, is there anything in the

11:35

contract that specifies one way or the other? If you have specified in your

11:39

contract that you're able to do that, then I think the answer would be yes.

11:42

How far that goes? I don't know. If the contract says no, we have a

11:46

nondisclosure in place or we don't reveal work producer that's not,

11:50

like, whatever that would might be, then the answer would be no. If it's not,

11:53

I think it's a conversation. Maybe you're able to go to them and go, hey,

11:57

because I think you've been, I know Patrick, you've been a few months now with

12:00

what I think is probably your first client. Maybe you just go to them and

12:03

say, Hey, are you happy with my work? I'd love to find more clients like

12:06

you. Could I put together a demo reel or put together something

12:10

based on the work that I've done for you to highlight your show and

12:14

also maybe give them, just let them know, Hey, I'll let you listen to it

12:18

first, make sure that I'm not putting anything out that you don't want to go

12:21

out. But, you know, I'd like to highlight your show. I love working on your

12:24

show. I'd like more clients. And maybe there's a way that I hate to use

12:27

the word spin, but maybe there's a way you can frame that up to make

12:30

that valuable for them. That's actually what I did to get permission to put the

12:34

clients on my portfolio page is, hey, do you mind if I feature you on

12:37

my website? My contract says I can do this, but I

12:41

also don't wanna break the relational part of it because I can

12:45

manage to a contract, but I think the relationship is the more important thing to

12:48

maintain. And if they say, no, I'm not comfortable with that, I don't wanna go

12:51

back to them and say, well, the contract says I can, so I'm just gonna

12:54

do it. I wanna honor them because they're valuable people. And

12:57

honestly, if I don't, they won't be a client for a very long time. Okay.

13:00

So I wanna hit Jesse's comment because he says I'm kind of

13:04

thinking prospects are generally looking to see that others have paid

13:08

you to do the work social proof links to your work should be enough, which

13:12

is kind of what I have on my website. It's like, here are

13:15

some shows that people have paid me to do this. I don't think

13:19

any of the non payers are on the website. That's interesting. And I

13:23

appreciate you putting that up, Jesse, because I'd never really thought about just

13:27

linking to the work being enough. I've always wanted to actually

13:30

include the episode on the website, but yeah, that's, I

13:34

think another viable strategy, as long as you have permission to share that

13:38

you work on the show, which you probably do linking there, I think that that

13:41

would be great. And also, you know, if I think about SEO and the

13:45

value for the client, it points them right there. If somebody is coming

13:49

to check you out, you're actually pointing people to that client's website, whether

13:53

they are the ideal audience or not. Maybe there's a connection to be made

13:56

there. So, yeah, maybe that's also a benefit for them. Yeah.

14:00

True. Patrick also said, I think you could just describe what

14:04

the product was before giving the after so you can have

14:07

a different category of samples. I love that.

14:11

And this is where my crazy brain goes a little bit nuts. Because when you

14:15

say describe it, I'm thinking, like, putting up a picture of a dumpster fire.

14:18

Right? I I know that's not what you mean. Some of them are,

14:22

but, you know Yeah. I think that's good. I had a guy say it 11

14:25

times in a row once, and then I cut that out, and it sounded a

14:29

lot better. I don't want to, like, put that original on because he sounded

14:32

so horrible. But I could say, like, hey. This guy said it

14:36

11 times in a row before I cut it to 1. One thing I've

14:40

seen done, and this is sort of like an anti portfolio, and

14:43

I don't remember who it was. And even if I did, I probably wouldn't tell

14:46

this person's name, but they basically made a demo reel

14:50

of only the things that got cut. So it was

14:53

like 2 minutes of silly music with, or

14:57

yeah, yeah, yeah. So, so it was done really,

15:01

really well. And I do wonder as long as you're not throwing somebody

15:04

under the bus, if that might be funny, I know that Mike Wilkerson does

15:08

that for his clients on their first edit. He sends them what was cut.

15:12

So they recognize the value of what they're doing. I don't believe he publishes it.

15:16

He's not the person that I had in mind. Maybe something there is with the

15:20

anti demo reel. Right? This is what's on the floor. Oh, Patrick says he's done

15:23

that before too. I've never done that, but I've always wanted to.

15:27

Because to me as an editor, it's really funny when I sit down and I

15:30

listen to a minute and a half of umms over circus

15:34

music or something. Is that still our, like, official intro music?

15:38

Remember when we first started this podcast, is that still,

15:41

like, like, someone listens to this?

15:45

So Yeah.

15:49

That's our very short umura reel from an episode that had a lot

15:52

more umms in it than Yes. What made it into the intro. I was like,

15:56

I never go back and listen to this podcast. I'm just on it, and I

15:59

know what happens here. I'm like, are we still even using that?

16:03

I'm wondering. We've talked about building a portfolio as though it's a thing that

16:06

goes on your website, but maybe that's not the only option.

16:10

Okay. I think that's an option. And honestly, that would be my

16:14

preferred option. Right? I wanted to send people to my website, have all the things

16:17

there. But let's be honest. If you are

16:21

working on a platform like Fiverr or

16:25

Upwork or some other marketplace, that body of

16:29

work that you've worked on so long as it's available for other people

16:32

to see, that can be your portfolio. And that's

16:36

a living, breathing list of all the stuff that you've

16:39

done. I didn't even know that was a thing. The other thing, especially

16:43

for editors like you and me, Jennifer, would be if we're on a service

16:47

like Podchaser, making sure that we're credited for

16:51

all the work that we've done. Right. I think Steve brought that up

16:55

as an option where he just points people to Podchaser and

16:59

said, hey. This if you wanna see what I can do, this is where it

17:01

goes. I actually took Steve's idea, and I updated my website.

17:05

So I've got 3 episodes. And then basically, if you want more, go here, and

17:09

it lists everything I've done in Podchaser. Now the unfortunate thing about

17:12

that is when it goes there as a person who hosted a couple of

17:16

shows that have gone away, has been a guest on a number of shows, and

17:20

also has edited across a variety of shows. I

17:23

have probably 1500 editor, and not all of

17:27

them are episodes that I've edited. If I hosted

17:31

a show and I edited the show, I've credited myself twice. And

17:34

so what I haven't figured out is how to go to just the editing part,

17:38

but that is a way that you can show your body of work for sure.

17:41

The other thing, and whether it's on a website or not, I think that

17:45

sizzle reel or that demo reel is a viable option. Right?

17:49

That's something that I wanna do. High speed video of you doing work. Oh, I

17:52

love that, Patrick. I have done those for Instagram. I have

17:56

not put one of those on my website. For those that are watching or

18:00

listening and don't know what we're talking about, I have, on occasion,

18:04

set my iPhone on the desk, pointed at my monitor, and set it to

18:07

record a time lapse. So it takes a snapshot every however often it

18:11

does. And I'll record 30 minutes of me working on an episode. And when you

18:15

play it back, it takes, like, 90 seconds. And it's just all this scrolling around,

18:19

cutting, moving, pasting stuff. I had never thought about that

18:23

as a portfolio. There's no sound with it, but you could certainly

18:27

put sound under it in a video editing program, but it wouldn't be what you're

18:30

actually editing, which also means you're not throwing any clients under the bus. For those

18:34

that are watching later or listening later, and you, if you wanna reach out to

18:37

us, just email us info at podcasteditorsmastermind.com. We'd love to

18:41

hear from you on that because this, I think, is one of those things

18:45

that can potentially set us apart. And I think my implementation currently

18:50

is not. And so I'm taking this as a learner as much as

18:53

a person who's brainstormed about this. Well, I'm gonna throw it to Daniel

18:57

who's not here, but one of his comments in our our notes was

19:01

to include client testimonials in your portfolio,

19:05

have clients record testimonials, and turn them into audiograms for the

19:08

website, which goes on, like, to what I was saying that and what Jesse

19:12

was saying more like the social proof and the referrals or

19:16

Yes. So maybe we've been too focused on calling it

19:20

a portfolio page. Maybe it's a why should you hire me

19:23

and how can I prove to you that I can actually do what I can

19:27

do? I like that. I don't think that's gonna fit in a website header bar,

19:30

so we'll probably need need to figure out a different word. Jennifer, can you can

19:34

you do that for us? I had typed that into chat gpt,

19:38

drink and ask. Yeah. So now powered by AI already.

19:42

Jennifer is gonna generate for us a website title, hopefully.

19:46

So yeah. The basically the why should you hire me page. I love that

19:49

because portfolio, social proof testimonials potentially

19:53

sizzle reel or demo reel potentially links to all the things you've

19:57

done. I like calling it the why should you hire me page. All because

20:01

of something that Daniel typed into something and I never read it that way until

20:04

you did. Well, thank you. Yeah. I think the question I would have for those

20:08

that are joining us in the chat, have you heard anything so far that you

20:11

think you might implement? And if so, how are you planning to do that? For

20:14

me, I'm planning to change mine to something more like a

20:18

why should you hire me page. And I'm probably gonna go for the testimonials before

20:22

I do a demo reel. I don't know. Jennifer, what about you? Agreed.

20:26

The only thing about my website is that I pay somebody

20:30

to, update it for me and I haven't, I don't wanna pay

20:33

them. So I'll have to figure out something that doesn't involve updating my

20:37

website, like doing a time lapse video for

20:41

a reel somewhere. Time lapse video of a reel. Yeah. I

20:45

love that. Steve also mentioned, and I hadn't thought about this,

20:48

supplying a PDF download of your portfolio to prospects or on your website is

20:52

high level professionalism. I don't have a PDF of mine. Jennifer, do

20:56

you have a PDF of yours? I have an ebook, but it's

21:00

not about it's about how to start a podcast. It's not about my portfolio.

21:04

What I send prospective clients is a series of

21:08

8 questions to think through before you hire a podcast editor, and they work whether

21:11

you're gonna hire me or not. But it's basically just helping them start thinking about,

21:15

like, what does success look like? Why am I doing this? What's my budget?

21:18

That's what I send. I like the idea also of having a

21:22

PDF portfolio or something like that. How do you

21:25

PDF audio? We wouldn't PDF audio, but you can

21:29

build links in. Right? You can put a click here button. So if you go

21:33

to Canva, right, you create an element, you attach a link to it.

21:36

Let's see. I'm not sure what order to take these. Okay. Did this do it

21:40

in the order in which they came? Tim says, for me, I like to be

21:43

able to showcase my recording, editing, and original theme music producer,

21:47

and a short 5 to 7 minute demo. Well, you're doing a lot of

21:51

things there, Tim. I think that's the one that we had on the Facebook group

21:55

from ProTech Music where he had the demo reel or the

21:58

the demo was loaded into SoundCloud and had a couple of

22:02

different things there. It was really, really, really well done.

22:06

So, yeah, I think that's a good one. Jesse says,

22:10

I shy away from why should you hire me and focus

22:14

more on how can I help you and don't start with saving

22:17

them time? They already know that. Yeah. I don't have anything to add

22:21

to Jesse's. He's dropping the mic as usual. I love that.

22:26

So, Jesse, would you literally call it the what can I help you

22:29

page, or would you call it something else? Protechmusic.com/examples.

22:33

Thank you, Tim. We will have links to all this stuff in the, episode

22:37

notes. I'd never considered the client testimonials page being

22:41

part of my portfolio, but I have heard

22:45

of, I think I took some sort of sales training once when they

22:49

were talking about getting video testimonials of your

22:53

clients and like calling them on a zoom call and recording

22:56

the 2 of you talking about it together.

23:00

Okay. And, then using that for reels

23:04

and stuff. But I've never tried that either. I just have, like, little

23:07

quotes. My favorite testimonial I have is

23:11

we believe in God because Jennifer came work miracles.

23:17

That's awesome. It was a Christian podcast, but that's what they

23:21

said about me. Jesse says case studies work well

23:24

too if you have a bigger story to tell. Yeah. So I think

23:29

this one could be really powerful, especially with client

23:32

permission. Right? So whether you're working on a storytelling show and

23:36

talking people through the process of how you developed a storyline and how you worked

23:40

with a client, this could also be this was the audio

23:44

we started with. This is how we approached the repair. This was the thought

23:47

process that went into the editing and then sort of the before and after. I

23:51

think that could be really powerful as well. That's one that makes me

23:55

personally a little bit uncomfortable because I feel like I'm kind of airing the

23:59

client's dirty laundry if we talk about the challenges. So

24:02

I would tread lightly on a personal level. But, hey, case studies

24:06

are a big deal. Right? And people don't come to you because they don't have

24:09

a problem. Nobody comes to a podcast editor and says, I'd like for you to

24:13

edit for me because I've got everything working perfectly and I don't need anything to

24:16

change. Right? Right. Patrick says, I mean, really,

24:20

your entire website could kinda be considered your portfolio.

24:24

It served lots of purposes, I suppose. It does.

24:27

Yeah. So have a website, people. Have a website. Yeah. I think

24:31

this is where Carrie would normally insert her. If you don't have a

24:35

website, set up your basic domain and your basic website.

24:38

Mine's on WordPress. Jennifer's is on WordPress. It doesn't have to be right.

24:42

It can be a one page website if that's what you need. If what

24:46

you have is nothing, that will probably be better than what you have.

24:49

Jesse says how you've helped improve their audio through equipment

24:53

and training, I guess, going back into case studies and testimonials and

24:57

stuff. Yeah. Especially so, Jennifer, this would be great for you with launch clients.

25:01

Right? Because you're you're doing a lot of launches right now. This could be

25:04

huge because then you can demonstrate that you're not giving the

25:08

same advice to every person. Right? A solo show

25:11

doesn't necessarily get the same equipment list as a co hosted

25:15

in person show versus a co hosted over the Internet

25:19

show. They get a little bit different guidance. Yes. Yeah. In

25:22

person show, you're probably gonna get them an interface, a proper interface.

25:26

And you might give them the same microphones, but you're not gonna say, hey, plug

25:29

in 2 USB mics and go to town. No. I I don't tell them that.

25:33

Nope. Because you know that. That doesn't work. I love that.

25:37

You know, we started talking about portfolios. Now we're just talking about all the things

25:40

we should I should have on my website. Oh, is that what

25:44

these little notes are? Bryan's taking notes in his shared

25:48

Google Docs, and I'm like, what's he doing? He's he's Yeah. I'm taking notes of

25:51

all the things that I'm telling myself I might do after we get done

25:55

because like I said at the beginning, we didn't come into this thinking we

25:59

were experts. Right? We're we're coming. We're bringing what we've got. And some of

26:02

you have really brought something to the table tonight as we've been recording this live.

26:06

This has been great. What else about portfolios? What what are we not thinking

26:10

about? Are there any pitfalls to having a portfolio? I don't

26:13

think there would be a pitfall unless you had someone who got mad about

26:18

you throwing them under the bus in it. So get permission if you're

26:22

gonna do before and afters, I guess. But I don't

26:25

see what, like, from a client facing

26:29

perspective or whatever. I think the only pitfall

26:32

that I see would be and we talked about this with,

26:36

Tom Kelly. Tom Kelly. We talked with him about that where when he

26:40

started his first editing his first show or a few shows,

26:44

they were so bad. The audio quality was so bad even after he got

26:48

done that he didn't want them to go on to a any kind of

26:51

portfolio. So I think just being careful what you choose

26:55

to go in your portfolio can be a really big deal. That's something with a

26:58

couple of clients that I have on my portfolio that I had to

27:02

wait until I had an episode that I was comfortable putting on my

27:05

portfolio. Jesse says pitfalls to before and

27:08

after is you could attract clients with unrealistic

27:12

expectations or wanting to deliver low quality

27:15

audio so you can spend a year working on it.

27:19

Yes. I would never publish anything where I'm showing that

27:23

I took out goat sounds from an episode. It happened. Right?

27:26

But I'm not gonna not gonna create that expectation. That is certainly

27:30

something to be careful with. The photographer who decided to

27:34

document her whole episode by having throughout the

27:37

whole thing. Well, every time the flash went off. Yeah. I don't wanna

27:42

encourage people to do that. Yeah. Or maybe when you've got a a metronome

27:45

going off in a band, Editor

27:49

has some skills with metronomes. Let's hit Steve's comments.

27:53

So Steve's comment is that what he's gathering is that portfolios don't matter as

27:57

much as having a website, a media kit, and or testimonials and

28:00

client recommendations. I think for the bulk of us,

28:04

I would agree with you, Steve. I think the only time when a

28:07

portfolio might be more important than testimonials or recommendations

28:12

might be when you're not getting referrals, when it's

28:15

somebody coming and saying, hey, I need to check you out, And I don't have

28:19

any other way to do that. But I don't think that's most of us. And

28:22

as Patrick says, he thinks it's obviously probably more valuable or worth the time and

28:25

effort if you're a new editor needing clients. Declining over the last year as multiple shows, let let themselves

28:39

go. And you're currently working on brand strategy. Do we know someone like

28:42

that? We know one person like that. And, honestly, he's kind

28:45

of not moving very fast, but he's been very thankful for all the

28:49

help he's gotten so far. And that's me. Jennifer, anything else we

28:53

need to hit on portfolios? We've gotten all of the thoughts that I

28:57

had and several that I didn't have. Yeah. And several Daniel had.

29:00

So thanks for being with us in spirit, Daniel. Yeah. For those

29:04

that have commented, we're very thankful. We're now going to move on to the

29:08

powered by AI portion of this show. Jennifer, do you wanna explain what's

29:12

happening and why? As you may or may not realize, if you've

29:16

listened to the show for any amount of time, we typically when we get to

29:18

this point, we go to our pod decks question of the day. We have

29:22

been through the deck, and we're getting repeats and having to throw out questions

29:26

because they're not appropriate and all the things. So we have

29:29

decided to come up with the chat

29:33

GPT question of the day instead powered by AI.

29:38

If you are currently drinking a water like I am, this is your this is

29:41

your chance to take a drink because we said AI and chat GPT. Jennifer is

29:45

the chat GPT maven, so she's gonna tell us what our question

29:48

is. Well, I editor chat GPT, give me a

29:52

random question. And here's the question. What

29:56

would you do if you found yourself in possession of a

29:59

mysterious antique key with no idea what it

30:03

unlocks? Those of you joining us live, we're interested in what you would

30:07

do, especially if you host a show about creepy and

30:10

mysterious things. I don't host one of those shows,

30:14

but I'm thinking that I would probably have to take that key

30:18

and put it in a wooden case with a velvet lining and very

30:22

carefully close the clasp and put it on a shelf where I

30:25

could view it and be interested in it. And if I ever got

30:29

the courage, maybe start walking around and take the key very carefully

30:33

out of the wooden case with velvet lining and stick it into

30:36

various locks until I find out what it opens. And then probably runaway

30:40

screaming realizing that I wouldn't want to see what's behind that door anyway.

30:44

Editor. My daughter's favorite movie is Coraline. So

30:48

that's the key key that went to my head, first of all, and

30:52

and it took her to creepy other dimension. So I'm

30:55

like, Yeah. I don't know. She ended up throwing it into a

30:59

well. But in

31:02

reality, I'd probably throw it in a drawer with all the extra keys and forget

31:06

about it. Jesse says that he would sell it on eBay as a lost

31:09

relic. Patrick's gonna throw it in the junk drawer. I think with that, we'll go

31:13

ahead and close this episode down. We're done a few minutes early. But our

31:16

commitment to you is we will try to bring as much value as we can

31:19

and then go away once we're not doing that anymore. And I feel like we've

31:22

crossed that threshold. We could talk about thresholds and how they got their name, but

31:26

that's not the purpose of this show. Well, you know, they ask how

31:30

long a podcast should be. Right? You get this question all the time? 2

31:34

minutes shorter than ours. Right? No. As long as it

31:37

takes to tell the story, not a moment longer nor shorter.

31:41

Yes. So for those of you that joined us live, thank you so

31:44

much. We really appreciate you being here. Those of you in the comments, we appreciate

31:48

your questions and your suggestions. Great stuff coming out of the

31:52

comments section. Really glad that you could be here. If you're joining us later

31:55

listening, we're glad that you could do that. You can always join us live. We

31:58

would love to have you here. Jennifer, if somebody wants to be a guest on

32:02

the show or has a suggestion for a topic that we should cover, what would

32:06

they do? They could go to podcasteditormastermind.com, click be

32:10

a guest, or find us in the Facebooks because, I mean,

32:14

this topic came out of the Facebook chat. Behind the scenes, we

32:18

do have a running list of possible topics. This was 1, but because

32:21

somebody asked, that's why we talked about it. With that, I'm Bryan

32:25

Entsminger. If you want to, you can find me at toptieraudio.com, and you can

32:29

check out my portfolio there. I'm

32:32

Jennifer Longworth. You can find me at BourbonBarrelPodcasting.com.

32:36

For those that are wondering, both Daniel and Carrie were not able to join us

32:40

tonight. Daniel is at Rothmedia.audio and Carrie is

32:44

at carrie.land. And we would love it if you would check them out as well.

32:48

You haven't already subscribed to the show, podcasteditorsmastermind.com is

32:52

the place for all of that. We love you, and we're really glad that you

32:55

were here. And now I'm going to try to hang up. So bye. Thank you

32:58

very much. Bye. So How much is that?