Episode Transcript
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0:08
Hi, and welcome to podcasting one on one with Rachel.
0:12
This podcast is for busy female entrepreneurs who run their own
0:15
businesses and want to start a podcast or who may already have a podcast.
0:20
I want to share practical information and tips on how you can get your podcast
0:25
started and managing it along the way.
0:27
I'll also be interviewing other female podcast hosts to give
0:30
you real insight into what's Hi,
0:44
and welcome to this week's episode.
0:46
Today, I'm going to be answering your podcast questions.
0:51
I did an episode like this earlier on in this season.
0:54
So check that out if you haven't already listened.
0:56
So I'm going to be answering some of the other questions that people had
0:59
sent in to me regarding podcasts.
1:02
The questions I'll be covering today somebody was asking about what is
1:06
involved in thinking about a podcast the steps that you would need to take?
1:14
There was a question about how much is it likely to cost?
1:17
So we can look at this in two ways. So how much is it going to cost if you're going to do it by yourself
1:21
and the potential cost if you're going to work with somebody like
1:24
me, who's a podcast manager. Also, how do you get it on the various lists to listening to that's to do
1:29
with podcast distribution and then the ingredients of a good podcast.
1:35
I'm going to talk about what's involved from thinking about
1:38
it to actually starting one. So I actually have created a free resource called the podcast playbook.
1:44
And this is a free guide, and I will leave the link in the show notes if you
1:50
would like to download a copy of this. And it's just a guide to help you get clear on whether a podcast is right for
1:58
you and what the next steps would be. So this is the stages in which.
2:01
To go through to getting your podcast launch.
2:04
I'm also at time of recording and that is May 2024.
2:08
I'm writing a blog series based on this podcast playbook
2:11
that's released on LinkedIn. So the first one has already gone out at time of recording.
2:17
So if you're interested in reading a blog version as well, I will leave a link in
2:22
the show notes so you can, you can catch up on all the blogs there and you'll get
2:26
a link to where they are on my website.
2:28
So, I do say this a lot, and this is the one thing that I do say to a
2:32
lot of people when they ask me, you know, about wanting to start a podcast
2:34
is, have you got time for a podcast? It's important to be realistic about what is going on in your life and
2:41
your business as to whether or not you have time to fit in a podcast.
2:47
There is a lot of elements involved to podcasting.
2:50
I'm not going to lie, it does take time, as does a lot of things in your business.
2:55
So you need to think about whether you have the time to
2:58
invest in doing a podcast. Even if you're planning on outsourcing the podcast, you will
3:04
still need to be able to create. The content or have time to create the content and record the podcast as well.
3:10
Even if you're going to be outsourcing the production elements, the editing,
3:14
uploading, maybe you've got a VA that's going to help you with your
3:18
promotion, which is a very important part of it, which I'll get back to.
3:22
So think about the time that you have in your business.
3:25
If you have perhaps a big launch coming up for an offer that you're, you're
3:29
doing at the moment, maybe starting a podcast isn't at that particular time.
3:33
Isn't. Good. Maybe you should wait until that launch is finished, or if you, you know,
3:38
you have to consider what's going on in your personal life as well.
3:41
So a great way to kind of track your time.
3:45
I use an app called Toggle. I found out about this from my VA days, virtual assistant days, and I
3:53
now track everything in my business. Everything that I do, I track so that I can have an overview of where I'm
3:59
spending my time in the business. So whether that's a personal or, you know, like I did Pilates this morning.
4:04
So I would add in, I did Pilates for 45 minutes because If you leave things
4:09
out, you won't get a realistic view of exactly where you're spending your time.
4:13
So it's not an exercise to make you feel guilty about where
4:16
you're spending your time. It's just an exercise to make you aware of where you're
4:20
spending time in your business. And like I said, there's a lot of things involved in doing
4:25
it, coming up with the content. Recording, editing, writing show notes, uploading, creating
4:31
marketing material, you know, even the learning part of the things.
4:35
So if you are going to be doing it yourself, you'll have to do a little
4:38
bit of research into how you're going to record, how you're going
4:41
to edit, what hosting platform, all of those different aspects as well.
4:45
So you have to leave a little bit of time in there for the learning.
4:49
So that's the first thing take a little look at your business and your
4:52
life and work out whether or not. Okay. It's going to fit in there.
4:55
And I do want to just add on the podcasting is part of your marketing.
4:59
It's not a separate entity. You don't have your business and you're marketing for your business.
5:03
And then your podcast is a separate element. It's part is a strand of your marketing strategy.
5:08
So think about your, your, your podcast could be the tree for all of
5:12
your content and all the rest of the other content branches off of that.
5:16
And. This way of looking at it is you're not, I mean, yes, there will be extra, you
5:22
will be spending extra time doing some of the things, but your content will
5:27
be, your podcast, sorry, will be your long form content for your business.
5:32
And then all the other pieces of content can come off of your podcast.
5:36
So you are not reinventing the wheel here.
5:38
I'm sure in your business, unless you're fairly new to your business,
5:42
You will have a lot of content already that you could use for your podcast.
5:46
So don't think of it as a separate, separate thing to your business.
5:50
Think of it as part of your marketing, part of your business.
5:53
So number two, why do you want to start a podcast?
5:57
Think about all the reasons why you do want to start a podcast.
6:00
Don't, I mean, podcasts are very popular.
6:03
They are quite trendy to have a podcast. Lots of, you know, ex TV talent are, you know, having a
6:09
podcast and things like that. And there are lots of people out there having podcasts for their business.
6:14
And I think it's an incredibly valuable tool to have for your business.
6:18
Obviously I'm biased because I love podcasts and that is what I do.
6:22
But You need to, you know, look at the benefits of podcasting.
6:26
What are the benefits of podcasting for your business? Increase visibility, building your, a deeper connection with your audience.
6:33
Make streamlining your marketing, making your marketing easier in terms of creating
6:39
one piece of long form content and pulling all the rest of content over it
6:42
instead of creating lots of little pieces and not having that long form content.
6:47
So think about your why and then.
6:50
Importantly, think about who is your podcast for?
6:53
You need to have somebody in mind as your ideal listener.
6:57
Now, your podcast is going to You know, if you're listening to this, you're a
7:00
woman in business like myself and your podcast is going to be the same as your
7:06
ideal client because your podcast being an extension of your business and your
7:10
marketing, you're going to be talking to the people that you're going to help in
7:13
your business, help transform, transform their business or transform their lives
7:17
depending on what it is that you're doing. So you need to think about that person.
7:22
Who is that person? What?
7:25
pain points do they have? Just like you do for the, you should be doing for the rest of your marketing.
7:30
Your podcast is for them. It's, it's not a place where you can get on your soapbox and talk
7:34
at people and expect everyone to engage with your content.
7:39
You want to be creating something brilliant and
7:42
adding value to your audience. What are your goals with your podcast?
7:46
What do you want to achieve by starting a podcast? So I talked, I suppose this is kind of, this is similar to why
7:53
do you want to start a podcast? The benefits of podcasting really like the type of goals, you know, you
7:58
want to build authority, increase your brand awareness, and then think about
8:03
how you can measure that success. In the blog series, I go into a little bit about smart goals and thinking about it.
8:10
Ways to quantify your podcast in terms of, you know, would you like your
8:17
podcast to bring you in more leads? Would you like your podcast to reach you more people?
8:22
How are you going to measure that success?
8:24
And success doesn't always have to be numbers. So, for example, for me, The main reason why I wanted to start this podcast is,
8:31
well, first, I really wanted to start a podcast because I love podcasting.
8:35
And B, I know that everyone can't afford to outsource their podcast.
8:40
It's not possible. You know, there are lots of things I'd like to outsource in my business, but
8:44
I don't have the finances to do so. So I listen to podcasts, I consume content to help me do that.
8:50
So this, I want this podcast to be helping you If you want to do your podcast by
8:57
yourself, you can listen to my podcast episodes and get that information there.
9:01
And for me, that is a single biggest goal that I want to have.
9:05
So when someone tells me that they listen to my podcast and it's helped them,
9:09
to me, that is a success, regardless of how many downloads or listens or
9:13
whatever metrics there are out there. So think about what does success look like for you, because it does look different
9:19
for every business and for every person. Then let's think about.
9:24
What is it going to be about? So going back to who your ideal client is, your ideal audience, thinking
9:30
about things they want to hear about. So brainstorming ideas that can be turned into topics.
9:36
I recommend that you can head to answerthepublic.
9:39
com. You may or may not have heard of this, so you can use a free version
9:43
where you can put in a search term. So like, you know, for example, How do I start a podcast?
9:47
And it comes up with all the different search terms that people have been using.
9:52
So then answer those questions.
9:54
These, you know, these might be frequently asked questions that people
9:58
are asking you every day in your business. So for example, with this podcast, when I first started it, I thought of
10:05
all the questions that somebody might have when they were starting podcasts.
10:08
How do I record? What do I need to think about?
10:11
How do I edit? How do I upload? Where do I upload it to?
10:15
All of those types of questions. And then I answered those in podcast episodes.
10:20
That is a great starting place for you.
10:22
And also if you have been in business for a while, then have a little
10:25
look at you have been doing for your clients and the transformations that
10:31
you've made in your business and think about how you can, you know, You
10:35
know, articulate that into a podcast.
10:38
Then you need to consider the frequency, length and style of your podcast.
10:43
Podcasts are extremely accessible, accessible and flexible.
10:46
So you can make the podcast, how you do it, fit in with your business.
10:52
So do you want to start a weekly podcast?
10:54
This is, you know, quite a big commitment.
10:57
You have to commit to releasing an episode or you might want to commit.
11:01
To release the episode every week, every month, every two
11:04
weeks or a limited series.
11:07
For example, now I am doing a seasonal podcast.
11:11
So this season will comprise of nine episodes and I
11:15
release them every two weeks. And then I'll be taking hiatus over the summer and then back in
11:20
September up until the new year. So think about how you can make your podcast work for you.
11:26
You don't have to just, if it's too much for you to start a
11:29
weekly podcast and that's it. You. Quote unquote doing it forever.
11:33
That's not how it has to be. So think about the different ways and how you can make podcasting fit in with you.
11:40
And. Also, people ask questions like, you know, what's the ideal listener length?
11:44
It depends. I know that's not very helpful. It depends.
11:47
There's lots of stats out there talking about, you know, average podcast
11:50
episode length being 20 to 40 minutes.
11:53
I think it does depend on what you want to achieve with your podcast.
11:57
So I love a short, actionable podcast.
12:00
There's a lady Hilary Salzman, who did come on last season and
12:03
she has the Everyday Storyteller. So her way is, she releases Five to 10 minute episode, Monday to Friday.
12:10
And she tackles a different part of storytelling and she has, she tells
12:15
a story, she has an actual tip. That is the way that, and I think it's a brilliant way of doing her podcast.
12:20
So think about, think outside the box in the way that you could do those podcasts.
12:24
If you're having guests on, you need to consider, you know, do you want,
12:28
are your listeners going to listen to an hour of you talking to a guest?
12:32
And this comes back to. The content and thinking about what it is you want to achieve in that episode.
12:37
So making sure that the episode is.
12:40
You know, full of the type of things that your ideal listener wants to hear.
12:44
So they, they very well may listen to the whole episode.
12:48
So there's no right or wrong answer here, but it comes back to thinking
12:53
about the relevance of your episode to your listener and making sure
12:56
that the timeframe fits in with that.
12:59
Like I, there's a podcast that I listen to that's maybe an hour and a half long.
13:03
I don't often listen to it all in one go, but I do go back to it, but I know
13:08
everything in there is relevant to me. That's what I want to hear.
13:10
So that I think is the key is to make your content as relevant as
13:14
possible to keep people coming back. You can also choose to do solo episodes, co host, interview style, a mix.
13:21
So this is a solo episode. I don't often do solo episodes anymore, but this is a second one in this season.
13:28
And then I have interview style. I love having somebody on to talk to, to bounce off.
13:33
Have that great conversation. And also I always learn something from my guests as well, which is great for
13:39
me, but I also think it helps bring out a great conversation and the content
13:44
in a fun and conversational way. So, you know, think about how, what best way you could get across your content,
13:52
whether it's yourself, solo co hosting or.
13:56
With guests. So once you have your, your content in place, you need
14:02
to think about the branding. How is it going to look? This is an important part as well.
14:06
Thinking about what is going to be your podcast cover art, whether
14:11
you're going to choose to have individual episode art as well.
14:15
So for this podcast, I have a main cover art and then for each episode,
14:18
I have a different cover art for each episode with the picture of each guest.
14:25
and the title on there. Keeping it consistent with your overall branding.
14:29
So linking back to having it for your, for your business.
14:33
I did actually create separate branding for my podcast.
14:37
So I have different colors to my business, but they, they do link together.
14:42
And I have often thought about potentially changing one or the other.
14:45
So that is, it is all the same. So but there are just things to, to think about there.
14:51
Most of you, I would imagine, you're women in business, you
14:53
would know about Canva, but if you haven't, you should be using it.
14:58
I use it for all of my graphic design.
15:00
There are lots of templates and things out there.
15:03
You can set a brand palette, so you can adjust templates
15:07
to fit in with your own brand. There's lots of ideas there as well.
15:10
And I think that you should probably have your face on there because
15:14
you are the face of your business, you're the face of your podcast and
15:18
keeping it fairly simple as well. Remember the size in terms of when you're looking at your phone
15:24
or podcast app, how much can you see of other people's cover art?
15:27
Have a little look through Spotify or Apple podcasts to see, you know,
15:31
what other people are doing as well. And see how you can incorporate some of those designs for yourself.
15:37
Promotion and marketing plan.
15:40
Think about how you're going to promote. And market your, your, your podcast.
15:44
There are lots of different ways to do this. You can use social media.
15:48
You can, as I talked a bit about earlier, about turning your podcast
15:52
episodes into smaller forms of content. So you can create captions from your episodes, audio clips, video clips,
16:01
if you're recording it, turn these into reels, TikToks, everything.
16:06
Type of content you can imagine you can do.
16:08
But I think when it comes terms to the, the writing, the captions is
16:12
to, to try and do it in a unique way.
16:14
Don't do it like, mm, this is me listen to my episode.
16:19
It needs to be more creative in terms of can you share something that you learn?
16:24
Can you share the key takeaways from the episodes?
16:27
If you have a guest, can you share a funny anecdote of something that happened?
16:31
And don't just post once and that's the only, that's the only other time people
16:35
are going to know about the episode. Make sure you're repurposing it, sharing it multiple times, sharing it with your
16:41
email newsletter, sharing it with friends.
16:44
Maybe there's someone you know that would really benefit from that episode.
16:46
Those kind of ways are really, really important.
16:51
Great to get your episodes out there.
16:53
I know a lady, Loretta Milan, who came on this season with the Origineur podcast.
16:58
And if she meets somebody and they're having a conversation and she's kind
17:01
of like, Oh, I've talked about this, my podcast, let me send you the episode.
17:04
I think that's a fantastic way to promote your own podcast, but also
17:08
really show that, A, you're listening to the person when they're telling
17:11
you about things they might be doing. Be coming up against in their business or in their personal life
17:15
and, and being able to recommend an episode that will help them.
17:19
I think that's, again, this is helping form that deeper connection.
17:23
I really think that's such a fantastic way to share and promote your podcast.
17:28
So that comes to the end of the podcast playbook that I have, but I
17:32
do have a little checklist at the end. Some other things that you obviously need to think about
17:36
when you're doing your podcast. So naming your podcast, looking at a hosting platform and then distributing
17:41
your podcast, checking that you've got the right equipment, microphone, headphones,
17:46
not that they all have to be expensive. You don't need expensive equipment to start a podcast, but
17:50
nonetheless, audio is important.
17:54
It is important to record. As good audio as you can, because otherwise it just gets very distracting
18:00
for listeners and may put people off.
18:02
But again, this doesn't have to be an expensive exercise.
18:05
The recording software for this episode, I'm actually trying out Squadcast.
18:09
I usually record on Riverside. fm, but recently you may or may not have heard of Descript.
18:15
And Squad, Descript I think they merge with Squadcast and with my package
18:20
with the So I'm giving it a try out for this episode, just to see what
18:26
it's like and, you know, compare the quality and the ease of the
18:30
dashboard and the ease of recording. So far it's going good.
18:34
So you'd also need to look at some editing software, record a
18:37
trailer, an intro and outro for your podcast, confirm your launch date.
18:41
Commit to it. Create a timeline and plan for all the works complete.
18:46
So taking into consideration everything we've talked about
18:48
here from this playbook, creating.
18:50
So once you've got your time, your launch date, you can work backwards
18:54
for your, you know, your pre launch promotion and all of those types
18:57
of things, get everything ready. I would say you don't have to, because it can Of course be done, not that far
19:04
in advance, but if you are able to, to have episodes in the bank, planned out
19:08
your content, you've got your promotion materials to go out, it will just make
19:13
everything go that bit smoother and allow you that extra grace for when times
19:19
are busy and you aren't able to do it. So those things are really important to think about.
19:23
And then launching it out to the world. So I hope that process has been clear for you.
19:30
Again, like I mentioned at the beginning, this is available as a
19:33
PDF, so you can download it for free.
19:35
I will pop the link in the show notes for you to be able to do that.
19:40
And also the link to the blog series, if you'd like to take a look at that as well.
19:44
Somebody asked, how much is it likely to cost?
19:48
Well, You can pretty much start a podcast for free.
19:52
So you may have a mic.
19:56
Everyone's got a phone and a computer. I mean, I know people that have started a podcast on their
20:00
phone and it has sounded fine. So you can start it very low cost.
20:05
You could use a host like Spotify for podcasters.
20:07
You can record on, I mean, a I think Squadcast has a free package.
20:14
A few of my clients use Zoom. A lot of people use Zoom for their business as well.
20:17
So you can use a recording software like that and just take into consideration
20:21
your recording environment, which you should anyway, but just that
20:24
extra bit, turn off notifications, don't record in a room that's just
20:27
made of hard floors and hard walls.
20:30
You know, sending that, those considerations onto your guests as well.
20:33
I do think that having a mic and headphones is.
20:36
quite important and you can pick up mics for fairly cheap.
20:40
My own one was on an Amazon Prime day.
20:42
It's a Behringer Bigfoot mic and I love this mic.
20:45
I definitely noticed the difference in audio quality from when I was using.
20:51
I had a radio mic. My husband is a sound engineer, so he had mics lying around, but I did
20:57
notice the difference in the quality. And when I started using an online studio compared to Zoom, the audio
21:04
quality is just that much better. That bit better.
21:07
Riverside. fm do also offer a free package.
21:10
It's two hours free a month. I think if you're recording video, it has a Riverside watermark, but if you're
21:15
just recording audio, it's not a problem, you'll get two hours free a month.
21:19
So that's something to consider as well. So you can get, I would recommend wearing headphones, wired
21:24
headphones, not Bluetooth ones. I found there was a delay in Bluetooth headphones.
21:29
And I also think that the headphones should be plugged into
21:31
your mic so that you can hear.
21:34
So if you're doing a solo episode, you'll be able to hear yourself in
21:37
your headphones through your mic and you'll also be able to hear any other
21:40
noises if you're banging the desk, perhaps with some bracelets or, you
21:44
know, fiddling with the wire that can cause noises in the recording.
21:48
So you can, you can hear some of these things in your headphones.
21:51
Also with your guests, you're able to hear them better and also detect people.
21:56
Possibly something coming out of their end.
21:58
So it just makes the recording experience better and helps
22:02
with the quality of the audio. You can just use the in ear buds with a cord and plug those in.
22:09
If you have those, I'd say. 99% of people have those type of headphones li lying around.
22:14
Or the headphones that I wear, I think there are Sony headphones, but
22:19
they were about 10 pounds on Amazon. Again, you could wait for an Amazon Prime day or something
22:23
like that to get a discount. So I would say below a hundred pounds you'd be able to get
22:28
yourself a mic and headphones.
22:30
That will make all the difference to your recording editing software.
22:34
There are free editing softwares out there I use.
22:37
Software called audacity, which is free.
22:40
I do feel there is a bit of a learning curve with this.
22:42
But it is not impossible to learn.
22:45
I taught myself how to use it. Some of the podcast hosting platforms allow you to record
22:50
and edit within the platforms. When I've edited within those type of platforms, I found it
22:56
very clunky and hard to do.
23:00
You can edit in platforms like Riverside as well, and Descript,
23:03
they edit through the words. Although I must say, that's like AI technology, although I must
23:08
say, I don't feel like it edits as cleanly as if you do it on Audacity.
23:13
This is, I edit. professionally for a living.
23:16
So I would always prefer to use something like Audacity and not the AI, but people I
23:23
know that are under time constraints, cost constraints, using something like Descript
23:27
or Inside Riverside is a great option.
23:30
If you were to outsource your podcast, then to someone like me,
23:35
who's a podcast manager, then It just depends on how much or what, what
23:41
it is that you want to outsource. So for example, I offer different packages depending on how often your podcast is.
23:49
You know, if you're doing a weekly podcast, it might cost you 700
23:53
a month or up to 1, 200 a month.
23:56
This is my packages for a weekly podcast. But this includes editing, setting up hosting platform, distribute your podcast,
24:04
trailers, intros and outros, show notes.
24:07
Ongoing monthly support and planning and also the done for you digital content.
24:13
What people offer will vary depending on the amount of pieces
24:17
that you want to outsource. I do also offer edit only packages if that's something
24:22
that people are interested in. So prices do differ and it isn't, you know, it isn't cheap because there is a
24:31
lot of things to do and it does take time. But you just need to think about if you're thinking about outsourcing
24:37
is if you were to spend that time in your business doing it yourself.
24:40
If you outsource that part to somebody else and you had a client take that
24:44
space, would that pay for, that's one way to look at it, would it pay for it?
24:48
So I'm not saying you should outsource. If you are happy to do it yourself, you absolutely can do it yourself.
24:54
And I am, you know, a big advocate of there not being any barriers for
24:59
podcasting because if you want to DIY your podcast, you absolutely can.
25:05
And I'm sure that you will make a great podcast, but for those of you that do
25:09
want some help, there are people out there like myself that can help and
25:12
support you with different elements. Of your podcast, how do you get the podcast onto various lists
25:18
for listening to, so this is to do with the distribution.
25:21
So once you upload your podcast to your hosting platform, you will
25:25
get an RSS feed, which is the code for your podcast, and then you
25:30
connect it up to the different apps. So if, for example, if you're using something like Spotify for podcasters,
25:35
once you publish an episode, you will automatically be added to Spotify.
25:39
In the distribution list, you will see all the different other types
25:42
of apps that you can be added to. So Apple podcasts, Google podcasts is no longer a thing.
25:48
They are, they, the app is defunct now and it has been taken over by YouTube.
25:54
They want to amalgamate into YouTube music.
25:57
At this point in time, I'm not entirely sure what it looks like.
26:01
You can actually add your RSS feed, claim it on YouTube, but I am not
26:06
sure on what kind of analytics and things like that are in.
26:09
You know, the benefits of doing that, but you can have your app, you can
26:12
have your podcast on Amazon Music.
26:14
You can have your podcast on SoundCloud, CastBox, there are a few different
26:21
other kind of smaller indie apps that you can get your podcast out onto.
26:27
With Apple, all you need to do is have an Apple ID and create
26:30
a free Apple Connect account. And once you have published an episode, and I recommend that you publish a trailer
26:37
first, before you publish your episode so that you get your RSS feed and you
26:40
can connect up the distribution prior to launching your podcast because it makes
26:45
it a lot smoother on the launch end.
26:47
SoundCloud And then you enter your RSS feed into Apple connect or the different
26:52
apps that when it requires it, some will auto connect, some won't, you'll have to
26:56
create a free account and it will pull all your information from your host,
27:00
whether that's Spotify podcasters or some of the other platforms like I use
27:04
captivate, it will pull the information from there where you set it all up.
27:08
And then your podcast will be, they'll approve it and then it'll
27:11
be out there on Apple Podcasts. And then every time you update it with an episode, it will sync
27:15
and then they'll be out there. So it's fairly simple.
27:18
It's fairly simple process to do. A little bit of opening, you know, some free accounts and connecting it up,
27:24
but it's, it's a fairly simple process. And the last question is ingredients of a good podcast.
27:30
So I have touched on this a bit earlier when I talked about your ideal client
27:33
or your ideal audience and creating the content that is relevant for them.
27:38
I think the content is the most important thing.
27:40
The top thing you should be thinking about is your ideal listener.
27:45
And creating the content that they want to hear and don't create content
27:50
that you want or you think they want to hear know and understand who will be
27:55
listening to your podcast and create the content that will be relevant for them.
28:00
And then creating as good audio as you can so that you are not putting
28:05
people off who are listening. and have some best practices in place.
28:10
Think about your recording environment.
28:12
If you're inviting guests on, perhaps if those guests have not, don't really
28:16
feature on podcasts, how can you make their experience with you a good
28:21
one and get good audio out of them?
28:23
Simple things often find is shutting the doors so no one interrupts and the dogs
28:29
don't, you don't hear the dogs barking. You shut the windows, you turn off all your notifications, you.
28:35
You know, have a meeting with them beforehand to try and
28:37
see, have they got a mic? Have they got some headphones with a mic in it?
28:40
All those kinds of things that can make your audio sound The editing
28:45
process as well, I do feel like you don't have to cut out every and ah.
28:49
I do say a lot when I'm recording and I do edit a lot of those out.
28:54
But you need to think about the flow of the conversation.
28:57
Whether it's you talking by yourself, with your co hosts, with an interview,
29:01
if you over edit things, it will sound too clipped, not natural.
29:06
So listen back to what you are editing and see whether or not The conversation flows.
29:12
Don't say if there's someone's taking their time answering and
29:15
there's a little pause, don't feel like you have to cut that pause
29:18
out so it answers really quickly. You know, when you're, I tend to do, to when I'm editing and when I'm editing for
29:26
my clients as well, I tend to close my eyes and listen back to it and feel like,
29:29
Does it make sense or does it feel like it's too big a gap to have that there?
29:33
So this is a skill that does come with the more things that you edit.
29:37
You can have a fairly raw podcast as well.
29:40
There's nothing wrong with that. I do listen to a lot of podcasts that aren't, aren't over edited,
29:44
which is absolutely fine. But I think that you just have to listen back to your podcast and not be.
29:51
overcritical of the way that you sound because we all don't like
29:54
the way that we sound when we first start recording podcasts.
29:57
I have got a lot more used to my voice and how it sounds now, but just
30:02
think about the flow and how it would sound and put yourself in, in, in
30:06
someone else's shoes that's listening. That's it for this episode.
30:10
I hope you found this episode useful and that I have Answered those
30:15
questions with enough information.
30:18
If you do have any more questions, please get in touch with me.
30:21
I would love to know what you thought of the episode.
30:24
And if I haven't answered one of your burning podcast questions, please feel
30:29
free to email me or connect with me on LinkedIn and send me a message.
30:34
I will pull the links to those in the show notes. I also want to just add on that if you are thinking about starting your
30:43
podcast and you are still feeling a little bit overwhelmed and you've
30:47
downloaded the podcast playbook and you still feel a little bit unsure
30:51
about how to get forward, or you want a little bit, maybe you want a little
30:53
bit more knowledge about the tech.
30:56
the software, the, the hosting platforms and those kinds of things.
30:59
I do offer podcast strategy sessions, which are 90 minutes where you can come
31:05
and ask me anything you want really.
31:08
Whether you like, like I said, whether it's to do with the tech
31:11
to do with helping you put a plan together, helping you sort out
31:14
your content, anything like that. The sessions get recorded and transcribed and sent to you afterwards to keep.
31:21
Also no frantic note taking whilst you are in the session.
31:25
All I ask is that if you just let me know what you want to.
31:28
To do in the session beforehand so that I can be prepared and you'll
31:31
get the most out of your 90 minutes. I've done a few of these now and I'm really seeing the benefits
31:37
that it's having my clients that are coming along to these.
31:40
So I will again, leave the link in the show notes for you to check out a little
31:43
bit more on my website about those. I do also offer a 30 minute free consultation, a 30 minute free
31:50
session for you to come and get some personalized advice as well.
31:53
So please take advantage of that. Thanks so much for listening and I'll see you in next episode.
32:00
Thanks for listening to the show. If you'd like to connect with me or get in touch, then head on over to my website.
32:06
If you liked the episode, then I'd love it. If you could leave me a review in your chosen podcast app, your
32:10
feedback is much appreciated. See you next time.
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