➡️ Are you looking to grow your business and connect with your audience in a meaningful way?  

In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices. 

I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond. 

What is Ethical Marketing? 

Discover the core principles of ethical marketing: 

• Transparency in your campaigns and communications 
• Putting your audience's needs first 
• Avoiding pushy or manipulative tactics 

Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers. 

Implementing Ethical Marketing in Your Podcast 

Chrysa offers practical tips for integrating ethical marketing into your podcast, including: 

• Crafting thoughtful ad placements 
• Creating authentic, value-driven content 
• Using clear, honest language in your promotions  
• 
  

Ethical Marketing Challenges and Solutions 

We discuss common ethical marketing challenges podcasters face and provide actionable solutions: 

• Balancing promotion with valuable content 
• Avoiding misleading "live" workshop claims 
• Crafting genuine, non-pushy sales messages 

Key Takeaways for Ethical Podcast Marketing 

• Be transparent: Clearly communicate what your audience can expect 
• Prioritise human connection: Focus on building relationships over quick sales 
• Use AI responsibly: Ensure AI-generated content aligns with your authentic voice 

By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience. 

Connect with Chrysa:  

https://chrysastoiloudi.com/ 

https://www.linkedin.com/in/chrysasto/ 

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!