0:00

Rachael Botfield: Hi everyone and welcome to this week's episode.

0:04

I have the lovely Kendall Breitman here with me today.

0:07

She is a community manager from Riverside.

0:10

fm. For all of you that might not know what Riverside.

0:13

fm is, it is a, Online recording studio for podcasts and video podcasts.

0:18

It's exactly what we're recording on now.

0:22

It's something, a platform that I decided to invest in this year.

0:26

And I'm very glad that I did. So I met Kendall and we've been talking and connecting and she has

0:34

very kindly decided to agree to come on the podcast and talk to everybody.

0:38

We were going to have a little chat today about interview techniques

0:41

how you can be a, a good interviewer for your podcast.

0:46

Do you want to just introduce yourself a little bit more?

0:48

So everyone knows a little bit more about you, Kendall.

0:51

Kendall Breitman: Yeah, for sure. So as you said, Kendall community manager at Riverside and to back

0:57

it up a bit, kind of why we had decided on this topic about interview

1:00

questions is right podcasting space, but before I got into this industry.

1:07

My background is actually in journalism, so I was a television and news producer

1:12

for Bloomberg and for MSNBC and Politico focusing on political coverage, but

1:20

yeah, you'd be actually, I guess you wouldn't be surprised on how difficult

1:24

it is to really formulate an interview when it's about politics, especially

1:27

with people who have rehearsed answers or who are doing a lot of interviews.

1:32

Or people who have never interviewed before, like a

1:34

voter or something like that. So my experience as far as interviewing goes kind of, kind of runs the gambit.

1:41

So I'm happy to talk about any of that. And then as far as Riverside, yeah, as you said, it's a recording and editing

1:46

platform for video for podcasts and just.

1:51

Really is able to, because you have remote interviews, you're able to interview more

1:55

people, get a diverse range of stories.

1:58

And so this kind of just feels like a real, a good topic to kind of distill

2:02

all of, all these thoughts into. So excited to dive into it.

2:07

Rachael Botfield: I, I know I just had a little look at your your background,

2:10

but so how did you get into in just as a little bit of a, you know, interesting

2:14

story, how did you get into that? Kendall Breitman: Yeah. So you mean get into journalism or go from journalism to communication?

2:21

Rachael Botfield: Yeah. So how, how you got into journalism?

2:23

Did, did, did it go from kind of like school age college and then straight

2:28

out the bat and then obviously migrating now into, to this kind of space?

2:32

Kendall Breitman: Yeah. So I actually started as a breaking news reporter for

2:36

Politico right out of college. And then as we were heating up for the 2016 election, I moved over to

2:41

Bloomberg to cover the 2016 campaign.

2:44

And so that was like living out of a suitcase, running around the country.

2:49

We followed every campaign. So it wasn't just focused on Trump or Sanders or Clinton.

2:53

We were following them all. Was doing that and then after the 2016 election wrapped, move over

2:59

to MSNBC to work on their 9 a m.

3:02

show for a bit and then work on a Sunday show with them for a bit.

3:06

And then actually I moved because I, I relocated to be with my wife.

3:11

And when I did that relocation, I kind of just looked at.

3:15

What I wanted to do because I, I didn't want to continue in journalism,

3:19

wanted to try something new at first, I thought that the natural progression

3:24

would be to content because, you know, journalism writing seems like a good

3:28

fit, but what I kind of found was that.

3:31

Professional writing wasn't exactly what I loved, but I loved about journalism

3:35

was stories and connecting with people, having 20 conversations a day and

3:40

leaving it saying, what's the story here, like, what is what needs to be told.

3:45

And I actually found that that community aspect, talking to people,

3:49

understanding people's wants and needs, feelings, emotions was actually

3:53

what I loved about journalism. And so. When I was approached by Riverside for a community job, it just really, it was

4:00

something I'd never even thought of, but really just kind of fit exactly what I

4:06

love and what I wanted as somebody who is a self proclaimed extreme extrovert.

4:11

So yeah, really, really fit everything that I, that I wanted.

4:15

And then. Rachael Botfield: So Did you do journalism at college?

4:19

Did you study that and then move into? Kendall Breitman: So I actually studied I studied journalism and political science.

4:25

So it really, you know, couldn't have predicted the fact that I went into

4:29

political science journalism, you know?

4:32

So yeah, that, that's, that was my background and I got an inter

4:35

an internship at USA Today while I was in college and that really

4:39

just opened the door to make connections within national reporting.

4:44

Rachael Botfield: So did you learn, did you feel like when you compared to your

4:50

college education and then going into the real life, I know that they can be two

4:53

completely different things because you're learning about them in the safety of the

4:57

classroom, so to speak, and then obviously being out in the wild with everybody.

5:02

So how did you find that change with your interview skills?

5:06

So were you, were you. liKe in front of the camera, like you were the, the interviewer.

5:11

Kendall Breitman: So I wasn't usually in front of the camera if I were

5:14

to take if I were to go and collect interviews, it would kind of be

5:17

me with a microphone spotlighting voters or so part of it, I would kind

5:21

of split it up into two different things as far as like the election.

5:24

So part of it was. Going into the lines outside of let's say a Trump event and asking all of these

5:30

voters about their thoughts and feelings. So they're in front of the, in front of the mic, I'm behind the mic.

5:35

buT then there would also be the journalists that I worked with interviewed

5:39

almost every presidential candidate. And their campaign director is everything like that.

5:44

So the second part of the job would be sitting down with these bigger

5:48

reporters and deciding the order of the questions, how to like, how to

5:53

pin somebody down on a certain topic, researching their background and

5:58

other interviews that they've done. So it would usually fall into those two buckets, either man on the street

6:03

is what we call them or these casual or these usual sit down interviews.

6:08

Rachael Botfield: That sounds so fascinating. I always wanted to go into journalism when I was younger.

6:12

That was one thing that I considered myself.

6:15

That must've been a really great learning experience straight out of college to go

6:20

and to, especially covering the elections.

6:23

You've got like a, such a diverse range of candidates and people

6:27

that you would be interviewing. And especially if you've You know, supporting the journalists with those

6:33

kind of questions and what to ask.

6:36

That must've just been quite thrilling.

6:38

Kendall Breitman: Exactly. I mean, I was like 23 years old helping come up with questions that we were to

6:42

ask Hillary Clinton or Donald Trump. Like it was a, it was a real dream experience, but it was also cool because

6:49

I came into journalism in my own way of just kind of learning through my

6:53

first job and then as you work with more journalists, you get to pick

6:57

up how they form their interviews.

6:59

What background research they're doing. And so you kind of start to create your own method based on little

7:05

pieces taken by different people. For example, when I went over to Bloomberg, one of my first tasks

7:10

that I had to do was watch a ton of interviews by a news anchor.

7:14

I won't say which one and basically figure out why they didn't love his interview

7:19

style and what they would change about it.

7:22

And so like really researching different people's styles, follow

7:25

up questions, lack thereof. And it really just trains you on what interview did I out of those

7:31

30 interviews, which one was my favorite and stuck out to me, and

7:35

then really digging into why that is. So really coming up with the method, the formula to it.

7:40

Rachael Botfield: That would have given you a lot of experience then listening to.

7:45

Different people giving different information on

7:48

what works the best, I guess.

7:51

Kendall Breitman: Yeah, you can listen to the same person interview

7:53

with five different anchors and you'll get five different,

7:57

completely different interviews. And even if they're asking the same questions, the way they ask them, the

8:02

order they ask them I would really recommend watching a bunch of different

8:07

interviews and then just writing notes on what you liked, what you didn't like.

8:10

It really helps create your own personalized method.

8:14

Rachael Botfield: How does that then, how did you bring that into,

8:17

I know at the moment you're working with podcasters is there a big

8:21

difference between, because obviously like I'm not a trained journalist,

8:25

I don't have those kind of interview skills are there a lot of podcasters

8:31

that do have those types of skills Kendall Breitman: I mean, it's complete, it's different mediums.

8:34

So if you are like people on TV are looking for the soundbite, they're

8:39

looking for something that other news organizations will take that

8:42

bite and then add in their own thing.

8:44

So Bernie Sanders said this earlier on NBC and then they play the clip.

8:49

Like that's the goal is to get these really newsworthy soundbites.

8:53

And that's also the goal in podcasting because we want to take those

8:56

soundbites and tease out our show but.

8:59

It's different because you're able to dive in a lot deeper in

9:02

a podcast because people aren't watching a five minute interview.

9:06

They're sitting down listening. It's much different than television in the way that you can just put your

9:10

headphones in and just kind of kind of go about your day and have that

9:15

podcast come with you through your day. So I mean, I always find that podcasts are a medium that you're able to

9:21

expand on people's personality.

9:24

Getting to know that person better than what you, than the goals that you

9:28

particularly have in a news interview. I mean, both are trying to get a story.

9:33

So there are, there is some overlap, but I would say that if you're like podcasting

9:39

to such a different medium that you don't necessarily need to ask questions like

9:42

a journalist, but if you do frame the questions in your mind like a journalist,

9:47

you might just get better interviews.

9:50

They might flow differently. Yeah.

9:52

Rachael Botfield: Like when I first started I was very nervous and

9:56

I kept thinking of it like a big interview and, and that's kind of like

10:00

journalist thing in my head was like, Oh, I need to interview this person.

10:04

But obviously the type of, my first podcast was called the

10:07

Virtually Inspiring Podcast. So I interviewed different virtual assistants about their

10:11

journey and how they got there. So it wasn't, it wasn't like a hard hitting news podcast.

10:15

It was a conversational one like this one is.

10:18

So I kind of had to. kind of reframe my mind so I didn't make myself so nervous.

10:24

So what I kind of like to do is have an outline of what we're going to be talking

10:29

about, but I do like to have you know, not be so rigid in, in having to ask

10:34

specific questions in case, you know, something comes up in conversation, you

10:38

can, you know, part of listening to what.

10:41

You know, your, your guest is saying, and then maybe taking a slight detour

10:45

to what you had originally planned. But I know for when you're first starting, that can be quite daunting to do.

10:52

Have you got any kind of little tips that you could suggest to somebody who's first

10:55

starting the little things they could do?

10:58

Kendall Breitman: Yeah, definitely. So I would say first to touch on what you were talking about

11:02

before to know your goal. So if there's something, what, what's the goal of this interview?

11:06

Is it to really like get to know this person better?

11:09

To see them in a different light? Is it to like make them more personable, like really feel a

11:15

connection with your audience? Or is it to get down to like, how did this person go from X to Y?

11:21

And kind of Like laying out that goal will help keep you on track.

11:26

And then a TV note that I have taken over to podcasting is what we'd

11:32

sometimes encourage guests to do. Hosts can do this as well, is you write like three to five bullet points on what

11:39

your main points are going to be, what you really want to make sure that you get to.

11:43

Because then as you kind of trail off, because as we're saying, podcasts are

11:47

about conversations, they wind and weave.

11:50

If you have that bullet point, you could just look over it really

11:53

quick and say, let's bring it back to the second bullet point.

11:57

You know, I mean, you wouldn't tell them that it's a bullet point, of

11:59

course, but the idea is that you have them written down so that if you feel

12:03

kind of like off in a different place. To be able to bring it back.

12:07

And then another tip that I have is, as you were saying about thinking,

12:12

listening to your guests, asking follow up questions is so key.

12:16

So come in with some questions that you want to ask, but don't get to all of them.

12:21

Like don't, we can, my least favorite type of an interview is

12:25

when it feels like question, answer, question, answer, like have it flow.

12:31

And the best way to do that is by asking follow up questions.

12:35

Best way to ask follow up questions then would be like low hanging fruit

12:39

is emotions or zeroing in on a time.

12:43

So how did you feel when that was all happening?

12:47

Like even having that as a follow up, were you nervous?

12:50

Like that just is able to let your guest expand more on who they are,

12:54

their thoughts, and their feelings. Or the other one that I was just saying that's now slipped my mind, but Oh,

13:01

moments that you want to say, I want to really zero in on this exact moment when

13:05

you went from journalism to community management, like what you just did earlier

13:10

in the interview of how did that pivot happen, like zeroing in on moments and

13:15

feelings and emotions are really easy ways to follow up with your guests.

13:21

Rachael Botfield: That's great advice. I think that if you are nervous as well, it's easy to forget

13:26

that it is a conversation as well.

13:29

And I think I did, I remember feeling very bad for the first few

13:32

ladies that I interviewed because I just got very like, I got lost.

13:36

I couldn't remember what they said and I'd like, Oh, did I ask that question

13:39

or did they answer that question? So it was quite rigid in that way.

13:43

And I think that's, sometimes. our own little downfall if we are too rigid within our own what we have our

13:50

expectation of what we think the podcast interview or chat is going to be like and

13:55

then this is like what it's in reality.

13:58

Kendall Breitman: I mean like if you think about it like a conversation do you go

14:01

into a conversation with your friend being like I need to ask them about how their

14:04

week was I need to ask them what they ate last night you know like we we'd wind

14:09

and weave through our conversations and so the more that you can make something

14:14

seem natural, the more that it's going to engage people and make people want to

14:19

pop in their headphones, walk through, like go on their commute and listen to

14:24

the conversations that you're having. Rachael Botfield: So how long have you worked at Riverside now?

14:31

Kendall Breitman: I have been here, I believe, a bit over half a year,

14:35

which it feels like longer just because it's been like the amount of work

14:40

that we've done in the community has been a crazy amount since I joined.

14:43

It's been really exciting, but yeah, apparently, apparently only a half a year.

14:48

Rachael Botfield: It's amazing. I think since COVID that.

14:51

It feels like a weird time suck. I can't remember like, was it this year, that year?

14:55

I think it's like changed my perception on how I'm viewing time.

14:58

Oh, same. How have you felt like the shift between journalism and

15:02

doing the community manager? I know you said that you moved countries as well.

15:07

And was that a big impact on what you, on, on how you worked,

15:13

how you felt within your role?

15:15

Kendall Breitman: Yeah. I mean, when you're a journalist, like it's.

15:19

Every day or all your work is kind of like cut out for you in a way that I

15:25

would like, I need a story filed by this time and this date on this topic.

15:29

Or I go around and ask a bunch of different people questions and then

15:34

I pitch I want to write a story on.

15:37

Why voters are driven by X and then kind of making a story out of that.

15:44

I know the deadline. I know the date community management is a new, like it's not new in the

15:50

way that it's always been around, but for it to be a role and for it to be

15:54

something that marketing that we're focusing on is new in the industry.

15:59

And so every community manager that I speak to does things differently.

16:03

Based on the community that they're managing. So my, it's less cut out for you and more like, okay, I talked with, instead

16:12

of 20 different voters, I talked with 20 different community members.

16:16

I think that they all would really benefit from X, you know, and from their creating.

16:24

Kind of out of thin air, like, okay, let's create a program about this.

16:27

Let's create a guide about this, a webinar.

16:30

So it's a lot more getting to exercise your own creative mind on thinking

16:35

like, what does my day look like? Well, how do I accomplish this?

16:38

So definitely that was kind of the hard part for me when I started,

16:42

cause I'm used to it being very clear on expectations and output.

16:48

And with community management, it's just like the cool part

16:50

about it is the flexibility of it. Rachael Botfield: Yeah.

16:53

So you've not got those kind of strict set things that you have

16:56

to achieve in, in like the way you would in journalism and news.

17:01

Kendall Breitman: Exactly. It's like, it's build a, build a community that creates value for people.

17:06

and engages people. And it's like, okay, so how do I do that?

17:10

Is it like, let's try this, let's try that.

17:13

It's a lot. Rachael Botfield: That's such a big question. How do you do, how do you build a community?

17:17

Cause that's, it's, it is something that we're told over and over again

17:21

in our marketing and everything. This is what you need to do.

17:23

You need to find your community, build a community, but it's, it's

17:27

I think it's very easily said.

17:30

But what if, and if you're the one leading that community, hoping to

17:33

bring in these people to have this, you know, meeting of whatever, you

17:38

know, of podcasters or whatever you want to achieve with your community.

17:43

So my friend Sarah and I have started a.

17:46

podcast community as well. We are called the West Midlands podcast club.

17:51

And we, I think, well, we have about 70 members now.

17:55

And we do like a regular meetup, but we have a Slack channel that we kind

17:59

of like as, as our chosen kind of like to communicate and, and that's

18:04

something that I'd like to increase the engagement and things like

18:07

that within those kind of channels.

18:11

And just, it's more just about wanting to connect with other podcasters or aspiring

18:14

podcasters and just talk about podcasting.

18:17

Is that kind of like, like your aim within Your Riverside communities talking with

18:23

podcasters, is it, is that, is that kind of feeling that you can, you know, you

18:27

just wanna talk about everything that we come up against as podcasters or podcast

18:31

hosts and how we want to move forward with our podcasts and things like that?

18:36

Kendall Breitman: Yeah, so actually I would say that there's not like one

18:39

size fits all for every community, but when I said before about journalism

18:44

and the way that you collect a bunch of stories and then figure

18:46

out what's the story behind it? That would be my number one recommendation.

18:50

When I first started at Riverside, I spoke with a ton of different community

18:55

members and I came in thinking, okay, like I'm from journalism.

19:00

We we like we're driven by networking and making connections

19:04

cause that's kind of your currency. In, in that world.

19:08

So I came in thinking people want to network and make connections.

19:11

But then when I started digging deeper into it and listening to people's stories

19:15

and listening to what they want, it seemed like they wanted to make those connections

19:19

in order to learn or get inspired or have somebody to ask their questions to, or as

19:24

Riverside's a remote recording platform, you know, it can be lonely when you're

19:28

remotely recording all of the time. So community in that way, I decided.

19:35

For this community was going to be focused on learning, making you

19:39

a better creator, but also making you feel heard by the product.

19:42

So it's kind of like a flow chart in the way that we're giving learning

19:47

opportunities, a chance to connect with other creators, virtually in

19:52

person, those types of opportunities to make you a stronger creator.

19:56

And then they give back feedback, things like that, so that

20:01

we can improve the product. And then we give back to them, Hey, we saw that you wanted the

20:07

ability to edit your transcript. Now it's available.

20:10

So it's about feeling like they're learning and they're being listened to.

20:14

Those are my two kind of like L takeaways.

20:17

So I would say for communities, finding what people from your community

20:24

would actually want and benefit from. So if you're a, are you going to want, like, are these people

20:29

driven by wanting to connect with each other about the podcast?

20:32

Are they driven by wanting to connect with like, everyone share a recipe today?

20:36

What's something that like trying to figure out what makes them, what

20:41

drives them to be part of a community. And then my little pro tip is.

20:46

If you have a community for your podcast, I would mention it in

20:50

your podcast from now and then. So I would say, Oh my gosh, we had the funniest conversation over in

20:55

the community group where one of the, one of our members, Sarah said this.

21:01

And the listeners, if they love your podcast, now they think I'm

21:04

missing out on half the conversation. There's a whole conversation I didn't hear, I need to go listen.

21:10

So that would kind of be my tip for driving people to your community

21:14

if, if it's based off of a podcast.

21:17

Rachael Botfield: Oh yeah, I, I love that. That's a, that's a really good idea.

21:21

Yeah, the community's not directly.

21:24

about my podcast, but my podcast is about helping women in business

21:29

get started with their podcast. And the communities for everybody who either wants to start a podcast already

21:35

has one, you know, it's for all levels. And I would say based on what a lot of people have said within the community

21:42

and what we've had, those conversations is, is about that people want

21:45

learning, mainly like a lot of about growth, or tips on how to get started.

21:51

You know, what do you use for recording and editing and some

21:54

marketing and promotional things? So I think learning, learn, I mean, connection, I think, because you're right,

22:01

it is, it is lonely when you're recording, you know, remotely as fantastic as it is.

22:06

And I think it is so fantastic that we can record remotely, especially.

22:10

With this software, and if you want to do video, it's so easy.

22:13

If you wanted to do a two person interview in a studio with video, you

22:17

know, you'd have to have two cameras and all of those kind of things set

22:20

up to make it look much slicker.

22:23

So I think this is such a fabulous way to do it.

22:25

But yeah, it is, it is nice to speak to other people who

22:29

are in the same boat as you. It's always nice to know that someone feels the same as you,

22:33

whatever that kind of feeling is. Kendall Breitman: Yeah.

22:36

So, yeah. And I would also say when you're talking about women in, in business

22:40

and entrepreneurship, I mean, it can be intimidating for people to start a

22:44

podcast, but I always encourage people like to hop on Riverside and just

22:48

record a meeting that they're having. And even that is just.

22:52

Content just like if you're a CEO logging on with another like C level like

22:58

person at your company and just pressing record and just talking for 30 minutes,

23:03

like that can even be your podcast.

23:06

So just like not being afraid to just hit record and see how it works out

23:11

because podcasting can seem intimidating.

23:13

But when you have software like Riverside and you could just press record and

23:16

have your meeting, there's so many little pieces of content that you could

23:21

even take out of it beyond a podcast. Maybe it's for social, maybe it's you can download it and send it out internally

23:27

to your staff so that they get a little bit of FaceTime and hear from you.

23:31

So there are a bunch of different ways to repurpose content, repurpose

23:34

video, audio, all of that, that can really drive your business goals.

23:39

Rachael Botfield: Yeah, I, I love repurposing.

23:43

I think it's so valuable to be repurposing my, one of my friends, Hannah, who

23:48

I also manage her podcast for her. She does like six months of content.

23:53

She bulk kind of batches. She has these t shirts that say.

23:57

Batch it crazy. It's really great. I love it so great.

24:01

I need to get some of her merch, but she's got a podcast called the showing up solo

24:04

podcast, which is aimed at solopreneurs and who want to get started with their

24:08

marketing, but don't know where to start. They might've started a business.

24:11

So she's kind of like that ground up marketing.

24:14

But she kind of has like a really great method about turning, like

24:18

getting every last little bit of gold dust out of your content.

24:21

So, you know, you're recording a video. So you've got it for a video, you can have it for a podcast, you can have it for a

24:27

blog, you break it down into your social media captions Instagram reels, YouTube

24:32

shorts, all of those types of things. You can use like, like rinse it for every bit of content that you can.

24:37

And then a lot of it is evergreen because you.

24:42

You know, unless you are a daily news podcast, you are creating content

24:47

that's going to be relevant for your audience, depending on what, you

24:50

know, at what point they're joining you in their journey, where they are.

24:54

So yeah, big, big on repurposing. I like to, cause I think it's so easy to forget, especially if you are a

25:00

solopreneur and you're a business owner and you know, there's a lot of pressure

25:04

with marketing and coming up with content ideas that you have a podcast episode.

25:08

Great. It's gone out. And then that's like the last. the last it's ever heard of.

25:12

And it's such a shame because you've created, spent so much time creating

25:16

that episode that, you know, people still want to hear that conversation.

25:20

People still want to hear that advice you have to give and then, you know,

25:24

having the opportunity to, to share that. Again and again is, is really valuable and yeah, and what I do

25:30

love about Riverside at the moment is those magic clips that they do.

25:34

Oh yeah. Yeah. Some of them are a little bit off, like I haven't got them all,

25:40

but I think I always ask it to do them and then I go through them.

25:44

I tweak them sometimes, but it makes my audiograms.

25:48

a Lot quicker, , with the magic clips.

25:50

Kendall Breitman: Yeah. I mean, so the magic clips is just like AI identifying the most

25:54

engaging moments from your episode. And so it's really like, I found like when I do webinars for Riverside, I find

26:01

that it's like, it does it pretty, pretty well, like it identifies like some moments

26:04

that I even forgot about and makes it so much faster to really like take these

26:09

clips to put repurpose on social media.

26:12

But you know, it's a, it's a robot, so I take some comfort in the, in

26:16

the fact that it hasn't completely taken over my creative brain yet, but

26:20

you know, it's just a matter, it's just a matter of time as it refines.

26:24

Rachael Botfield: Yeah. I thought, well, I'm just amazed at some of the things that AI can do

26:28

and it does make It's so much easier.

26:31

I mean, I, I tend to listen back. So when I'm doing my editing process, I will, when I edit my episodes, I will

26:37

take notes and, you know, make little timestamps of where I might like to

26:41

have an audiogram and things like that. But then having , those magic AI, like you said, sometimes it pulls up those

26:47

clips so easily that I will, you know, listen to them and make sure that.

26:51

They're the point that I want to get across, but, and it names them

26:54

as well, and I find that so handy. It just, it just makes the whole process a lot slicker and a lot quicker.

27:00

I Think that's what we should be with AI, not worried about it, about

27:05

it, kind of stealing our jobs, but in terms of helping us support.

27:10

With our clients and with our, with our own work, that it can just

27:14

help us get things done quicker. You can get a lot more output.

27:17

If you people want more output, you could create, you know, twice as much

27:20

stuff for people if you wanted to. So I just think it's, I've been playing around a lot with AI and I've just found

27:26

it really, really quite interesting. And I, I used Descript and they've got some new AI tools and it has a

27:32

lovely one that sums it all up for you. And I thought it was so good.

27:36

I really enjoyed that. Kendall Breitman: Well you know, well, maybe we have, we have something

27:40

coming up as well on that front. Yeah.

27:44

Rachael Botfield: Yeah. That's exciting. Yeah. I did say that cause I do, you do have the transcription as well.

27:48

Kendall Breitman: There's so much you could do with the transcription too. I mean, like you can also, like, once you have the transcription, you

27:53

can use that to create show notes. You can use that to create bios or social media posts, anything like that.

27:59

So it's cool. I would say that I'm less like, Oh, AI is coming for the jobs and more

28:05

thinking that As I'm, as we're trying to continue to be valuable in this

28:12

market, that knowing how to use AI and leverage AI is just a really important

28:18

skill to be able to have right now. And it's not that hard.

28:20

It's just once you actually get the use of the, once you actually get used to it,

28:25

you can really leverage that to be able to say like, I can get my work done faster.

28:30

I'm able to, I know how to train an AI bot.

28:33

I know how to like, to be able to show all of that.

28:35

Just. I think helps in the market now.

28:38

Rachael Botfield: Absolutely. And it's where the technology is going at the moment and trying to kind of keep

28:44

up with, you know, what's happening within the industry, whatever industry

28:47

that you're in, and obviously for here, podcasting, but I think that.

28:52

Yeah, it's, it's such, it's such a big influence at the moment.

28:55

And I think kind of just backing away from it, it's not, not

28:58

really going to do you any favors. Does it mean you have to if you don't enjoy using it, but I think just giving

29:04

it a try, cause I, I hadn't tried chat, GBT it was a few months ago now, and I was

29:09

on my friend Hannah's podcast and we are having a conversation about AI and another

29:14

lady that was on the podcast as well, she was she's a Squarespace expert and she was

29:19

talking about how she has a conversation with her AI and she says, please,

29:23

and thank you, and things like this. Kendall Breitman: Oh, I do the same thing.

29:26

Yeah. I'm like, if you're gonna come take my job, I'll be nice.

29:29

to them in the meantime, I literally say, will you please sum up this?

29:33

I was doing a webinar and I wrote like, please sum up this

29:36

and somebody in the chat said.

29:39

Do you have to like, say please and thank you?

29:41

And I was like, no, that's just me. I've said,

29:44

Rachael Botfield: I've started to say please and thank you.

29:47

But he seems, he goes, Oh, you're welcome.

29:49

And does all the replies to you. But I, I hadn't originally thought about it as a conversation.

29:54

I thought about it as like a Google search kind of putting it in.

29:58

But when I started thinking about it as a conversation about trying, you know, like

30:03

I, I put in a transcript and then say, you know, could you turn this into this?

30:07

Or could you pick out some highlighting points and things?

30:10

And it just it just seemed to click for me and it felt like I could.

30:15

Just with that conversation, get what I would like out of the AI to help

30:21

support you rather than thinking that, you know, it's just, a know it all

30:25

and it's going to tell you what to do. And Kendall Breitman: yeah, exactly.

30:29

Yeah. Rachael Botfield: So yeah. So don't be afraid of AI.

30:32

Give it a try. Kendall Breitman: Exactly. Give it a try.

30:35

You know? Give it a try. Rachael Botfield: Well, it's been so great talking to you today, Kendall do you

30:41

have any last little thoughts to anyone who might be starting a podcast or maybe

30:49

you know, the benefit of maybe joining a community like you host at Riverside

30:52

to help, you know, with your podcast and, and, and the learning aspect there?

30:58

Kendall Breitman: Yeah, I'll do a two for one and say that if

31:00

you're looking to start a podcast, I really would recommend it.

31:03

I'm not just saying this because I'm the community manager of

31:05

this group, but on Facebook Conversation Creators by Riverside.

31:09

fm. That is the community group.

31:12

We have like over 12 and a half thousand creators on there and it's just.

31:19

There, every question has been asked.

31:21

I mean, you can probably find some that haven't been asked, I'm

31:23

sure, but and ask them yourself.

31:26

But people are really, what I find really amazing about this

31:31

community, not just Riversides, but in general, the podcasting community.

31:35

Is that people unlike journalism are really, really willing to help.

31:40

Like having your sources in journalism is like very, that's your currency.

31:46

And so here in podcasting, I found that people are really willing

31:50

to share what equipment they're using, how they're coming up with

31:53

better questions, all of that. So not being afraid to ask, there are no stupid questions.

31:59

There are tons of people who are willing to help find a podcaster.

32:04

That you like, find a podcast that you like, find somebody on social media that

32:10

you love what they're posting and see this, try to reach out to them and ask

32:14

them questions or go on to our community group that I mentioned and they're just.

32:19

A ton of creators who are willing to answer questions, help each

32:23

other out, and it's inspirational. You get to see what other people are working on, see what's working, get

32:28

creative, constructive criticism. So I would say in this industry, leveraging communities.

32:34

is key. And I would also take it a step further.

32:38

If you have a podcast about a certain topic, I mean, we all,

32:42

that's what you're podcasting about. Hope there's a topic joining other communities to try to

32:47

get inspiration from them. So if you have a health and wellness podcast, joining these health and wellness

32:52

communities, seeing what people are talking about, getting inspired by that.

32:56

So. Using the power of community to inspire you and also learn from people, I would

33:02

say is a great first step and I hesitate using the word first step because you can

33:09

kind of just keep stepping back to it, you know, so that's what I would recommend.

33:14

Rachael Botfield: Thank you. That's, that's great advice and we will leave all the links to that in the

33:19

show notes so you can find that easily. Also, we'll pop in your LinkedIn there if people would like to

33:25

get in touch with you and have a conversation with you after the podcast.

33:29

Kendall Breitman: I would love that, really. If anyone wants to reach out, please do.

33:32

We'll put the link in the show notes, but I love to have these conversations,

33:36

learn more about what you're working on.

33:38

Find ways to collaborate. I mean, that's the way that. that we met each other.

33:41

So I would, I really welcome it and would love to continue the conversation there.

33:47

Rachael Botfield: Yeah, it's been great connecting with you. And yes I contributed to the guides and that Kendall mentioned for

33:53

the community guides, which was, I was very I felt very honored to be

33:56

asked and it was really exciting.

33:59

So I'm, I'm hoping that they're going out to help somebody.

34:03

Kendall Breitman: Yeah, I'm really excited to, to release them.

34:05

So basically these are just got, I found that.

34:09

Everyone watches YouTube videos and makes their own list of all the things they

34:12

need to do when they're first starting out, but we're kind of just distilling

34:15

information into easy to use guides.

34:18

And that was what, when we were talking earlier about trying to figure out little

34:22

ways to entice people in the community and actually get value out of it.

34:26

So that was one of the first ways that. We had identified was this creating, like sharing information in an

34:32

accessible way through these guides. So really excited to have worked with you on that.

34:37

Rachael Botfield: Brilliant. Yes. So I look forward to, to looking at some of the other guides

34:41

that are out there as well. Kendall Breitman: Yeah, we got a lot of cool ones on podcast monetization.

34:46

We've got a checklist for promoting on social.

34:49

I just finished working on one for a, like a release form.

34:55

Like a template release form, if people need that just copy and paste.

34:58

So those kinds of things we're trying to cover really every step of the

35:03

podcasting journey in some sort of guide.

35:06

Rachael Botfield: They sound really valuable. When they're all released and everything, you'll have to let me know.

35:10

And I will of course share it with everybody here as well.

35:12

And so everyone can find those and have a look and see what they need from them.

35:16

Kendall Breitman: Absolutely. I'd love that. Rachael Botfield: Brilliant.

35:19

Well, thanks again, Kendall, and we'll see you soon.

35:21

Thanks everybody. Bye.