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You're listening to Podcasting Made Simple.

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Hey everyone, Alex Sanfilippo here. Welcome back to Podcasting Made Simple.

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And I'm thrilled today to be joined by Julie Solomon.

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Julie, welcome. I'm so glad you're here with us today.

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thank you so much. It's a pleasure to be here.

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Yeah, I'm really excited to get into this idea of messaging.

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I'm gonna get to that in a second, but real quick, I just want to reference for everybody

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that Julie has done an incredible job in the online space.

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I encourage you to check out what she's doing. Two things in particular real quick here is check out her book,

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which is Get What You Want and her podcast, The Influencer Podcast.

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So she's got a bestselling book and a highly rated podcast.

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I've checked out both personally and I'm not even like her ideal avatar client, but I'm

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telling you it's really high quality and I've learned from it.

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So I encourage everyone to go check that out. What I really want to get into here today is the actual messaging side of things.

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And that's because when I really got to know just Julie's brand, what she does, what

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really stood out to me the most is that she is like the best messaging expert I've ever

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seen. And that's gonna be our focus days.

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really wanna get into that. The reason I think that this is gonna be so important is because I see a lot of wrong

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perspectives in podcasting, both as guests and hosts, and I'll share that real quick and

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I'm gonna turn it over to Julie, but the wrong perspective I see is this.

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it's podcast guests and hosts saying this, I want to get more out of podcasting.

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So I need to get more content out there, more episodes.

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I need to be on more episodes as a guest.

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I need more listeners. I need to be on podcasts with more listeners.

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I need a bigger audience and then of course always then I need more content for people to

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take action on.

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I need more funnels, I need more sales tactics, I need more different pages for them.

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These are the wrong perspectives I hear a lot in podcasting.

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And Julie, I wanna turn it over to you now. Just talk about this and kind of give us a reframe of a mindset of what is far superior

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than this.

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Yeah. And again, thank you so much for having me.

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I could literally talk about this stuff all day long.

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And I do come by it honestly. I've been in the online space since 2013.

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Before that, I was in corporate America as a publicist.

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I majored in digital media and journalism with a minor and PR and marketing.

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So this is all I've ever known to do.

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And really, being able to now work with so many online entrepreneurs, helping them on

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these foundations is truly a dream.

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for a multitude of reasons, but one of the reasons so much is that it reminds me every

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single day the importance of the simplicity of foundations.

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And that's really where messaging comes in. So we can just get straight to the point.

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Most people come to me because they think that, like you just said, they have a follower

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problem or a lead problem or a sales conversion problem or a content creation problem

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or... You know, if I could just get more of X, Y, and Z, then I could make more cells and I

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could be more successful.

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But really, none of those are the problems.

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10 times out of 10, the problem is the messaging.

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There is something that is missing in your messaging and you're ready to fix it.

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And so that is where I typically come in.

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And so I think it's probably important to first kick things off by first clarifying the

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difference between messaging and content because

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It's not a lot of times what people think that it is, and it's also the key to turning

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things around.

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So I always say that messaging is the foundation.

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I learned this very early on in my journalism classes in college.

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It is the core narrative that defines how your ideal client, and really how anyone,

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perceives the transformation that you offer and really the depth of your genius and your

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authority. So that is what messaging is.

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And then we have content. So content like your Instagram post or your sales pages or your sales scripts or your

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funnel emails or your podcast, that is just the tactical execution of the messaging.

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So when you think about it, like the messaging is the engine of the car, the content may

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be in the driver's seat.

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If your messaging isn't clear, if it isn't specific and if it isn't aligned,

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you're not going to see the sales growth that you're desiring, the leads that you're

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desiring, the followers that you're desiring, or the money that you're desiring, no matter

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how much more stuff you create.

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And so I'm a big believer in less is more and really making our content work harder for us

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than we do for it.

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And that is why the messaging is so important to make that happen.

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And a lot of times I'll... you know, tell my clients or my ideal clients, Alex, I'll say, you know, if I plopped 150

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of your ideal clients into your world today, like, would you be ready to sell them?

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Would anything make a difference? And a lot of times it's like, no.

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And the reason why is because of that messaging piece.

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So that's really where it all begins because content will only work for you if it's built

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on a well-defined message.

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Even the best funnels in the world.

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won't convert if the core messaging isn't strong.

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And so that's really why so many people don't see the results that they want.

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That's why they tend to focus on creating more things instead of just really focusing on

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refining the messaging.

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And so that's where we can kind of kick off today's conversation.

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Yeah, Julie, I love that. And if I can just wish something on my past self, it would have been to have met you about

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four and a half years ago.

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I run a software company called PodMatch. And I have always thought until

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the last year that the problem, we don't have a problem and I'm very thankful for that.

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So I shouldn't say that, but the biggest area for us to improve was more leads, more

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people funneling in more and more and more.

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And then when I finally broke into the data and like really got into it, I realized, you

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know what we have a conversion problem.

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I'm like, we convert at, I'd say industry standard in the software space.

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So SaaS offers a service, but I realized that the product we have is done really well and

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it serves people really well.

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it should convert higher. And we recently looked at the pages, like the conversion page.

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There's one in particular, the messaging on it is shameful to me.

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Someone who wrote it first four years ago or four and a half years ago when we started and

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never went back and changed it.

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And it's one of those things that's like, man, I don't need to have more lead funnels and

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pay for more leads and bring more people to it.

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I just need to convert who's showing up better.

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And again, you talk about how this whole idea of less being more,

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And I think that is so freeing for any creator online because we get in this mindset of

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more is more and more is better.

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But the reality is less of the right thing gives you a better result.

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And again, I wish I would have had you four and a half years ago to help me with that.

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But I love that you're sharing that. And you talk about this foundation of messaging.

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And that's really what I want to get into here now. And I've heard you say that we don't have a content problem.

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We have a messaging problem. And the strength of your messaging did take some results that you'll receive.

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And that's what I really want to dive into, into two specific points today.

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And I you've got so much more wisdom this and I'll have more for everyone afterwards where

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I can find everything that you do.

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But I wanna get into this idea of specialization and then visibility.

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So I'm gonna turn it over to you with this idea of specialization.

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What is this within our messaging? Yeah, so specialization is really the key and making sure that our genius clearly connects

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to the ideal clients that need it the most.

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And I think that in this online space, we have gotten so...

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used to or so complacent to think that the more that we can just spread out, right?

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The more that we can be shallow and wide, the more people that we're going to reach and

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the more transformation that we can create.

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But if I can give you like a visual connotation of what specialization to me is, is if you

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think about a field, do you want to take a bunch of seeds, you know, and throw them out

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and maybe you'll grow some wild flowers and maybe they'll be pretty?

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Or do you want to take an acorn and plant it deeply in the ground and watch this beautiful

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oak tree grow?

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And so for me, I knew very early on that I wanted to be the oak tree and not the field of

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wildflowers that could get wiped away at any storm that was going to come through.

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I wanted to have that mighty foundation and that root system to help me sustain.

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the way that you get that is through specialization.

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No one wants to work with a generalist.

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If you had a problem with your knee and you went to a doctor, would you want to go to a

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doctor that specialized in the exact knee problem that you were having in your kneecap or

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would you want to go to the local doctor who also does dentistry on the side?

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You would want to go to the specialist and you would also probably pay a premium rate for

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that specialist.

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And so we all know these things conceptually, right, Alex?

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Like we all know that, we all get that, but for some reason when it comes to our messaging

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and when it comes to then creating content to support that messaging online, a lot of us

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tend to fall back in that generalist category.

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We tend to want to talk to everybody, to cast the wide net, to really want to make sure

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that we don't leave any stone unturned.

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And when we do that, we...

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Forget, and we kind of get lost into, I effectively articulating my genius?

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And am I really rooting in on a micro level of what it is that I specialize in?

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And that's really the first question that I would post to anyone that's listening to our

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conversation today is just to be able to simply ask yourself, what do you specialize in?

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Not what your niche is, not what you sell, but like, what do you actually specialize in?

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What are you so flippin' good at that somebody would feel

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silly to say no to what it is that you're offering.

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And that is really your unique advantage.

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That's someone's UVP, their unique value proposition.

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That is what's going to make you stick out among the saturation.

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And let's just take a commonly taught topic, right?

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Like messaging, for example.

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There is nothing special about messaging.

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There is nothing special about marketing. You know, I am one of many, many, many people out in the world that teach on messaging and

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marketing, but it is my specialized way of doing it.

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my frameworks, my experience that has allowed me to build my strategic elements, my unique

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lens of how I can see a sentence and know how to flip it on its head to attract the exact

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buyer that you're wanting to call in. It's those unique little micro points that make me not better than anybody, but it makes

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me specialize in what it is that I do.

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And so that is really one of the first things that someone that's listening, if they feel

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like they may be having a messaging problem, really start to get honest with yourself and

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even do a bit of a content audit to think about when you write your emails, when you go to

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post that next podcast episode, when you go to post that reel, how specialized are you

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being in that content?

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And obviously, when we talk about specialization, we also have to talk about authority.

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Because if you are a specialist at something, if you are specializing in something, then

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that means that you also have the authority to teach it, to share it, to really create

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impact around what you are giving to your idle clients.

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And so this is also where authority-driven messaging also comes in.

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And really making sure that you're letting people know that you're not the best at what

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you do, that you're the only person that they need to help solve their problems.

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And so that's where the specialization piece comes in.

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You know, I immediately think to something I've heard you say before, you talk about your

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words plus your energy, make your messaging work.

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And because I think when you're saying this, a lot of people are probably hearing it like,

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okay, cool.

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I'll just go find like the top podcaster in my space or the person who's getting on every

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big podcast.

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I'll just kind of copy their words and I'll use those.

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Right. And people forget that our unique energy is part of what makes it specialized.

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It's what makes it unique. It's what makes it different.

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Can you talk about how this process works from like, I guess, discovering that within if

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that's even

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the right way to say it. Yeah, and I'll give you an analogy that I think a lot of us could probably relate to.

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If there's anyone out there that maybe they've gotten comments on Instagram or maybe

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they've seen reviews come in on their podcasts and they say things like, you're so

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inspiring or I love your work or you're on my vision board to work with one day, but then

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they don't buy from you.

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That is a direct indicator that you may have the right words, but the energy

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the discernment, the confidence that needs to come behind that to really own your

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specialization and own your authority is not coming through.

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And so you can try to maybe copy somebody else's sales page all day long, but if you're

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not first honoring and owning your own conviction and your authority, it's gonna fall

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flat. And that is one of the biggest pieces that is going to get anybody that's listening to

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this from the...

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you're so inspiring post to the, my gosh, I have to hire you today.

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How can I work with you type of conversations is again with that authority piece.

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And the more that you can root in into what it is that you specialize in, what problem do

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you solve?

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And are you effectively articulating that with every piece of content that you create, the

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more that you're going to start to see that shift.

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This makes me think of a real life situation I've had in Julie.

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I wonder if you've had something similar. There's someone in my life close, so I'll leave them nameless.

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who I had given the same advice to like for seven years.

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Just always like the same thing. They're running in the same problem.

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It's like, you know, if you did this, it'd work really well.

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If you did this and it's always the same thing. And they always bring back up and it's just like repeat cycle.

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And then one day this person approached me and goes, Alex, guess what?

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My friend so-and-so, they just gave me this advice and they go on to repeat almost word

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for word what I've been telling them for seven years.

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And I just stand there like, I'm gonna smack you.

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Of course I don't say that. I'm like, wow, that's great.

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that's really good advice, you should take it.

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And it's one of those things that our unique voice, the we show up, it just means like, I

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wasn't saying in a way that this individual could fully articulate it, but someone else

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was able to. And I think that that's what that unique energy and that unique message that you have

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really brings.

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don't, have you ever had anything like that happen? I don't know if I'm alone in that, but.

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Yeah, absolutely. You're definitely not alone in that. And that's again, another indicator of, wow, what I'm laying down is not being picked up.

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You know, it's a good awareness piece for us to have that because

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no matter how long you do this and no matter how much you refine your messaging or

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whatever it may be, there's always going to be a level up.

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And one of the things that I love to teach my clients is a framework that I have called

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momentum messaging that actually speaks to exactly what you're talking about.

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And there's four very simple components when it comes to momentum messaging to make sure

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that you're actually landing what it is that you want to land, that what you're putting

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out there is actually getting received by the people that you want it to.

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And there's a little caveat to the four steps before we get there.

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I'm going to go off the basis that those that are listening are already, you know,

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speaking to exactly who their offer is for, because why would we speak to a bunch of

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people who are not meant to serve and we don't create offers for people that we don't want

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to work with.

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So I'm going with that assumption that you're already speaking to exactly who your offer

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is for and that your offer is really good, really top notch, irresistible.

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It's a solution that is the perfect fit for the needs of your ideal client.

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So with that to say, The four steps that you can use in this framework to make sure that we can avoid those

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moments that can happen is in-momentum messaging is first movement.

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The messaging or the content that you're creating or the conversation that you're having

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should lead this person somewhere, ideally to where you want them to go.

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The next thing that it needs to have is what I call so-but transitions.

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So, so-but transitions in a piece of copy.

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This is kind of a copywriting tip, if you will.

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It's what actually allows us to create forward movement with those words, so but.

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So instead of saying something like, I did this, and then I did this, and then I did this,

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and then I did this, and kind of like listing a laundry list of things, you would create a

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piece of content that would sound something like, so this happened, but then this

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happened, so then I did this, but then that happened.

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So then next. And it creates this more captivating, forward-moving story in the energy of your copy.

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So that's the second thing. The third thing, we've all heard it, it's got to have an emotional hook.

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You've got to speak to the emotional desires, not just the facts and not just the pain

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points that people, that your ideal client has, but the actual desires of where do they

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want to go and how do you or your offer get them there.

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And then of course, a call to action. Every piece of content that you should create,

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I don't care if it's a podcast episode or real or an email, should direct someone to a

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next step.

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And if you've got those four things, movement, so-but transitions, emotional hooks, and a

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call to action in every piece of content that you create, you cannot lose, you will not

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lose. And I promise you, you will start seeing a difference in who you're calling in and really

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the caliber and quality of client that you start to call in.

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Julie, that's so good. Think about that last part, the call to action side of it.

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Before we move on to the visibility side, I actually want to bring this up and I couldn't

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get out of my head.

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I didn't plan on bringing this up, but you sometimes talk about this idea of like, I think

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you posted something where you said, I don't do freebies anymore.

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And you were talking about the importance of just attracting only your ideal client.

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And so I think in call to action, think many of us, that's where we go wrong.

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Cause we're like, okay, I a call to action. It's different for all these different groups of people, but you've just said, I'm not

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even making anything, nothing for free anymore, right?

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Can you just share a little bit about like the idea behind this and why that

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could be a good idea for us. Yeah. So obviously this will be dependent on your business, your business model.

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I've got a lot of clients who it makes sense for them to have freebies.

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So they do have freebies. But for me and who my ideal client is essentially, I don't work with people that are just

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getting started.

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I don't work with people that are completely new to like, how do I get on social media,

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Julie?

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How do I know what my purpose is? How do I know what my unique value is?

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I don't have an offer yet. How do I create that?

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I don't work with people at that stage.

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Now there are a lot of incredible people out there that do, so I don't need to worry about

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serving those people.

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I know that they are better served by the people that are meant to serve them.

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So when I got really honest with myself about that, and I just asked myself, I said, if I

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put myself in the mind and the heart of my ideal client, if I'm really being honest with

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myself, is she sitting around her phone or sitting around her laptop today

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downloading a bunch of freebies on how to scale her business.

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No, she's not. Now, she might have been doing that four or five years ago when she started her business,

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but at the stage that she's at now, which is the stage I serve, I help people go from good

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to exceptional, from good to great.

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She's not looking for freebies on what I teach her, which is messaging strategy, marketing

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strategy, and how to scale an online business.

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And when I got honest with myself about that, it just

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Lessen this load and it gave me this just breath in the sigh of relief because it's like,

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now, like I just said, I don't have to create offers for people that I'm not meant to work

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with. I don't have to force myself to create freebies because that's what the online marketing

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space tells you to do.

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So when I was talking to my clients about this, I had a client ask me and I'm sure people

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are thinking this.

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Well, Julie, how do you grow your email list if you don't have freebies?

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Well, I'm still growing my email list.

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I'm just growing it with only quality clients of mine.

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I'm not just growing it with a bunch of people who are going to sit on my email list

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collecting dust, never buying anything from me.

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And so again, it's about quality, not quantity.

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And so this is where you really have to get honest with yourself.

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I was like, okay, divinity metrics matter to me because hey, if they do, there's no shame

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in that.

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Just own it and honor it. Am I playing the high volume masking?

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Am I Walmart? Am I going low ticket, high volume, and I'm going to need to have the ad budget and the

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strategies to support that?

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Or am I going more maybe low, to high, or mid to high ticket and kind of only working with

20:02

a small corner of the internet?

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And when I got really clear with myself, I knew that I can make much more impact by just

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serving my small corner of the internet.

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You don't have to have a million followers to make millions of dollars.

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proven that year over year, but I can really serve my people best and really serve them at

20:19

a premium quality level when I clear out my own clutter and I only create offers, whether

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they're free or not. I only create podcast episodes.

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I only create actual programs.

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I only coach the people that I am truly meant to serve.

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And so even now with my podcast, my podcast is free and will always be free.

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I guess if I had a freebie, that would be my freebie as my podcast.

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at least for me, but I even make sure that everything that I talk about on that podcast,

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even though it's quote unquote free, is for my exact client.

20:59

I feel like in the online space, I mean, I've been in this since 2013, so I feel like I

20:59

can say this, but I feel like we've kind of been lied to, you know?

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We've been told that we've got to create low ticket offers for low ticket people and then

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mid ticket offers for mid ticket people and high ticket offers for high ticket people.

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And when I got honest with myself, I was like, why am I doing that?

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I don't serve. beginner people.

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And just because it's low ticket doesn't mean that it has to be low value.

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So I completely restructured my entire offer positioning, which of course the messaging

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had to be restructured around all of that.

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And now I teach a lot of my clients how to really just meet their client where they are,

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whether they are a quote unquote low ticket client or a high ticket client, whether their

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client is just getting started in their industry or field or whatever it is that they

21:41

serve them in.

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or whether they are specializing in something a little bit more high level, give yourself

21:46

the permission and the gift of, again, making your offers work harder than you work for

21:55

them and only creating offers for people that you genuinely are meant to serve and

21:55

genuinely want to work with.

22:01

Julie, that's a real, like, you had like 10 mic drops in there.

22:04

So we can just like say bye to everyone else. See everybody, this was great being here with you all.

22:08

That's amazing. Like so many great points there.

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And it's actually a great segue into talking about visibility a little bit, because I

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think it really ties into it.

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which is this is us positioning our message so that we can be found by those ideal

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listeners or the people that we most say that we can serve.

22:21

Can you talk more about getting our visibility right?

22:23

Kind of segueing off what you just shared, because I think it kind of goes hand in hand

22:23

quite a bit.

22:27

Yeah. So I think at first, you have to get clear on what your goal is when it comes to

22:27

visibility, because visibility can be a lot of things.

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Are you somebody who wants visibility because you want to grow more of a thought

22:34

leadership platform?

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Maybe you want to. Get a book deal one day.

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Maybe you want to start speaking on stages.

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Maybe you want to be on panels or kind of do more of that track.

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Do you want visibility because you want to be internet famous?

22:51

And there's nothing wrong with that either. you want to have a big YouTube account with millions of subscribers?

22:57

Do you want to be known as that content creator or that person on Instagram or on TikTok

22:57

that people go to for certain things?

23:04

Do you want the visibility to be the biggest podcast in the space?

23:09

what is your goal? And depending on what your goal is, there's different types of visibility tracks, if you

23:10

will, that you would want to focus on.

23:17

And so for my clients and what they tend to focus on is the personal branding and the

23:17

thought leadership track.

23:23

I've got a lot of people that they're wanting to build an online platform to, of course,

23:23

serve and create impact and be able to provide for their families and make great money so

23:33

that they can then leverage that.

23:36

for higher impact opportunities. And that typically comes with the book deals and the speaking opportunities and things

23:38

like that.

23:42

And so in order to get there, you really do have to be intentional on how are you

23:42

leveraging certain visibility opportunities on social media and with the media.

23:53

And I would consider podcasts being like this digital media opportunity now to really put

23:53

yourself out there.

23:59

And so that's really the first step with visibility is getting clear on like.

24:03

what and why. And then the next step would be based on that what and why, what ends do your baskets need

24:03

to go in, so to speak.

24:10

Does that answer your question? Because I can kind of like go from there, but I wanted to lay that first.

24:14

Yeah, no, it does. I'd love you know what? This is keep on going.

24:17

This is really good. I'm loving this. I'm gonna go back and listen, take notes later.

24:20

I'm not taking notes right now, but hope everyone else is grabbing all this.

24:22

But please keep on going with that. So I'm going to kind of stick with the lens of like the personal branding and thought

24:23

leadership track then.

24:28

The thing that I see happen a lot of times with people who are focusing on visibility is

24:28

that they don't first lay the messaging and business foundation that is needed to get

24:37

that. And not to say that you can't quote unquote, get lucky and start speaking on stages before

24:37

you've laid a strong personal brand foundation, or maybe you self-publish a book or maybe

24:49

you get some kind of book deal, but it's not always sustainable.

24:53

And, you know, again, because I've been in this industry for so long, I've seen

24:57

you know, people and I have, you know, references that, you know, I think did it the right

24:57

way because 15 years later, they're still here moving and shaking in their prime and at

25:06

the top and really being seen as someone that of authority that people look up to versus

25:06

the one that kind of come and go, and then you don't ever hear from them again.

25:14

And so to me, when I think about visibility, it's really about that sustainability piece.

25:19

How do I do this in a way that I don't burn out?

25:21

How do I do this in a way that I don't, I don't have a peak.

25:24

because there's only one way to go once you reach the top of Mount Everest and it's down.

25:30

So how do you do it in a way where there's always a level up, there's always an

25:30

opportunity to create an impact and to create growth and to really make sure that you are

25:39

getting out of it what you're wanting to gain. And so if you're wanting to write a book, for example, which I've done, or start to speak

25:41

on some bigger stages, start to be seen as a thought leader in that way, I think that it's

25:50

vital. I'm going to put my publicist hat on here for a minute.

25:53

to really make sure that you are laying a foundation of being known for something.

25:59

So I'll give you like a really fun analogy.

26:02

When Amazon first became Amazon, what did they sell?

26:06

Just books. What do they sell now?

26:09

I think everything. Right. And why?

26:12

Because they became the absolute best at selling books first.

26:17

You see this happen a lot in Hollywood.

26:19

Let's take Lady Gaga, for example.

26:23

What did she do when she first got started?

26:25

She was a singer, she was a pop star. What does she do now?

26:27

Well, she wins Academy Awards, she's in movies, she has a makeup line.

26:32

She can pretty much do anything and everything that she wants because she became the

26:32

absolute best at something first.

26:40

And so this again is where specialization and visibility connect.

26:44

And we've talked a lot about specialization, but this is where I love to really work with

26:44

my clients on, okay, you're building a business.

26:51

You get your clients great results. All of that is great.

26:54

How are we positioning you as being known in your industry as the absolute best at what it

26:54

is that you do?

27:02

Because we're going to have to spend some time there, even though I know that everybody

27:02

wants to fast track it to the New York Times bestsellers list.

27:09

We've got to spend some time there to really root in that genius, really root in that

27:09

public perception, because that is what is going to get you

27:20

the interest in the eyes of the publishing houses.

27:23

That is what's going to get you the interest in the eyes of these conferences and these

27:23

people that are looking to you to speak.

27:29

So let's really work on you becoming the absolute best at what it is that you do and also

27:29

becoming known for that.

27:36

And that is where things like messaging comes in, but then how you're getting that

27:36

messaging out there.

27:42

Podcast is a great way to build a foundation to become known as the best in your field.

27:49

I don't think that it is coincidence that I started my podcast in 2017 and got a book deal

27:49

in 2018.

27:57

Now I had been in the online space since 2013 and then before that I was a publicist in

27:57

corporate America since 2007.

28:05

So by the time I got my book deal, I had 10 years of experience in two different

28:05

industries to really kind of back that up.

28:13

But HarperCollins reached out and said, hey, I've been listening to your podcast.

28:19

Have you ever thought about writing a book? And so there's no coincidence that a platform like that created the visibility that was

28:21

needed and necessary for me to shape the perception of becoming known for what I do, which

28:33

is messaging, mastery, and marketing.

28:35

And then from there, what then happens?

28:37

Speaking opportunities open up.

28:40

Opportunities to start to network with people in your industry, higher level mastermind

28:40

invitations.

28:46

All of these things can start opening up for you

28:48

when you really allow yourself to root in to become known as a genius at what it is that

28:48

you do and somebody at the top of their game.

28:57

And so I really love to help people fast track it, but also really spend time rooting into

28:57

that piece.

29:05

Because I think that that is the biggest piece if you're wanting to leverage sustainable

29:05

visibility and branding over time.

29:13

Julie, I love that you just tied our specialization in visibility together.

29:17

Like that was such a great job and talking about like fast tracking it.

29:20

do wanna just quickly share this because I think that giving everyone a glimpse who's

29:20

watching, listening to this, like I want you to dive deeper into what Julie does.

29:27

So I'm just gonna give a call to action for Julie today.

29:30

She has something called the visibility accelerator. Speaking of fast tracking, this is how you do that.

29:33

If you go to juliesolomon.net slash VA, V visibility A accelerator.

29:40

So juliesolomon.net slash VA.

29:43

It's gonna really help you. get the fundamentals of your messaging right, which ultimately is your influence.

29:48

And once you kind of get this fixed, you're going to see the results really start to shift

29:48

for you.

29:52

And so again, I really encourage everyone to check this out.

29:55

Julie, this has been an incredible conversation. I've learned a lot from this today, and you were just so brilliant.

29:59

Like I said, you're the best messaging expert I've come across.

30:01

Before we end our time together, do you have any final thoughts for everyone with us

30:01

today?

30:05

You know, I think. Final thoughts would just be to really emphasize the importance of positioning and knowing

30:06

that that starts with clear messaging.

30:13

And when I know that this is a podcast platform here, and so I want people, when they

30:13

think about their podcast, to really think about it as an extension of their brand's

30:23

unique value proposition. And when they're really rooting in on creating more more and more, just think about how

30:25

can I make this one episode so quality?

30:35

that somebody actually comes back and listens to it two, three, four times, somebody

30:35

actually shares it versus creating five episodes in a week and somebody may be listening

30:46

to 10 % of each episode.

30:48

So that's when I really talk about how can you get so micro, so specific in your genius

30:48

and what really makes you stand out because I promise you the consistency with just that

30:59

will allow you to really start seeing a lot of that revenue and visibility growth that

30:59

you're looking.

31:05

Julie, it's such a brilliant way to end this and I just want to reinforce that actually.

31:08

I did this with Julie's podcast. First time I listened to one of her episodes, that same day I shared it with somebody

31:10

because they brought up something.

31:13

like, I just heard a true expert say something about this and I sent that episode along

31:13

after I listened to it.

31:19

It's a way that your guest or a host show up in the best possible way saying, can I make

31:19

this so that other people would be so moved by it that they want to share it with somebody

31:26

else. So again, Julie, thank you so much for your wisdom being with us today.

31:29

I really, really appreciate your time. Thank you for having me.

31:32

For more episodes, please visit podmatch.com forward slash episodes.

31:36

Thank you so much for listening. Hey, Alex here.

31:40

I wanted to give you a gift as a way of saying thank you for staying around till the end

31:40

of this episode.

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I put together a list of five things that you can read in less than five minutes that will

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Thanks again for listening. I hope these five things serve you well.